97th Macy's Thanksgiving Day Parade Draws Record Viewership

New York City, New York United States of America
New balloons modeled after popular characters such as Snoopy, Monkey D. Luffy, Po, and a reimagined Pillsbury Doughboy were introduced.
The 97th Macy's Thanksgiving Day Parade took place in New York City, featuring a lineup of national musical acts, 26 floats, 32 novelty and heritage inflatables, 12 marching bands, and 700 clowns.
The parade attracted a record viewership of over 28.5 million people across all platforms, marking the highest viewership ever for the event.

The 97th annual Macy's Thanksgiving Day Parade, a cherished tradition in the United States, took place in New York City, starting near Central Park West and West 77th, and ending at the Macy's flagship store on 34th Street. The event was marked by a lineup of national musical acts, including Cher, Jon Batiste, Bell Biv DeVoe, Brandy, Chicago, En Vogue, ENHYPEN, David Foster and Katharine McPhee, Drew Holcomb and The Neighbors, Jessie James Decker, Ashley Park with some Muppets from Sesame Street, Pentatonix, Paul Russell, Amanda Shaw and Alex Smith, and Manuel Turizo.

The parade featured a variety of attractions, including 26 floats, 32 novelty and heritage inflatables, 12 marching bands, and 700 clowns. New balloons modeled after popular characters such as Snoopy, Monkey D. Luffy, Po, and a reimagined Pillsbury Doughboy were introduced. The event also saw the participation of U.S. Olympic gymnastics silver medalist Jordan Chiles, U.S. track and field Paralympian Ezra Frech, U.S. Paralympic swimming gold medalist Jessica Long, and Miss America 2023 Grace Stanke.

The parade was a significant success, attracting a record viewership of over 28.5 million people across all platforms, marking the highest viewership ever for the event. This figure includes live viewing of the extended telecast, an afternoon encore, and streaming on Peacock. The parade's viewership was up 6% from 2022 in both total viewers and the 18-49 demographic. The live linear telecast of the parade alone drew 22.3 million viewers. Peacock's contribution to the viewership was significant, with more than double the streaming hours from last year's parade.


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CBS 42

CBS42 News Mira Wassef Wednesday, 22 November 2023 20:10
  • Unique Points
    • The lineup includes national musical acts such as Cher, Jon Batiste, Bell Biv DeVoe, Brandy, Chicago, En Vogue, ENHYPEN, David Foster and Katharine McPhee, Drew Holcomb and The Neighbors, Jessie James Decker, Ashley Park with some Muppets from Sesame Street, Pentatonix, Paul Russell, Amanda Shaw and Alex Smith, and Manuel Turizo.
    • The parade will feature 26 floats, 32 novelty and heritage inflatables, 12 marching bands, 700 clowns and eight performance groups.
    • New balloons modeled after Snoopy, Monkey D. Luffy, Po and a reimagined Pillsbury Doughboy will be introduced.
    • U.S. Olympic gymnastics silver medalist Jordan Chiles, U.S. track and field Paralympian Ezra Frech, U.S. Paralympic swimming gold medalist Jessica Long and Miss America 2023 Grace Stanke will also join the festivities.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
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    None Found At Time Of Publication
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    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
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    None Found At Time Of Publication

97%

  • Unique Points
    • The parade's viewership was up 6% from 2022 in both total viewers and the 18-49 demographic.
    • The live linear telecast of the parade alone drew 22.3 million viewers.
    • Peacock's contribution to the viewership was significant, with more than double the streaming hours from last year's parade.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication