The commercial was a smash hit during Super Bowl Sunday and sold out within minutes on Monday.
The DunKings media blitz is in full swing. The extended cut of Dunkin's Super Bowl ad has been released, featuring Ben Affleck and his friends Matt Damon and Tom Brady as the ultimate boy band called the DunKings.
The DunKings media blitz is in full swing. The extended cut of Dunkin's Super Bowl ad has been released, featuring Ben Affleck and his friends Matt Damon and Tom Brady as the ultimate boy band called the DunKings. The commercial was a smash hit during Super Bowl Sunday and sold out within minutes on Monday. In addition to the long-form video, Dunkin's webpage for the collection showed that track jackets were by far the most popular among fans.
The extended edition of Dunkin's hit 'DunKings' Super Bowl ad has gone live.
, Affleck takes steps to try to get himself ready for a performance and show his new 'DunKings' boy band to his wife. Damon and retired NFL quarterback Tom Brady are part of the boy band.
The coffee and donut chain on Monday released a four-item line of merchandise, including track jackets, pants, drink tumblers that come in Dunkin's orange and pink colors, and a bucket hat. The items sold out quickly once they became available for purchase.
, the 'DunKings' tracksuits and bucket hats were restocked Tuesday with four times as much inventory.
The jackets proved to be the most popular among fans, selling out first in all over the country.
Accuracy
The DunKings tracksuits and bucket hats were restocked Tuesday with four times as much inventory.
Affleck should not look for future favors from Matt Damon.
Deception
(50%)
The article is deceptive in several ways. Firstly, the title of the article mentions that Ben Affleck's full Dunkin Super Bowl ad has been released and merchandise sells out. However, this information is not accurate as it was only a one-minute version of the commercial shown during Super Bowl LVIII between Kansas City Chiefs and San Francisco 49ers. The extended edition of the ad that features Affleck taking steps to get ready for a performance and show his new boy band to his wife, Tom Brady, Matt Damon, was not released until several days after the original commercial break. Secondly, in the article's body text it mentions that Dunkin has fulfilled orders from all over the country for merchandise related to this campaign. However this is false as of Wednesday afternoon (the day I am analyzing) both track jacket and bucket hat are still sold out on their webpage. Lastly, in the article's body text it mentions that Dunkin has released a limited-time menu of five items for
The extended edition of Dunkin’s hit "DunKings" Super Bowl ad was not shown during the commercial break in Super Bowl LVIII between Kansas City Chiefs and San Francisco 49ers. Instead, it was released several days after the original one-minute version of the commercial.
The track jacket and bucket hat are still sold out on Dunkin’s webpage as of Wednesday afternoon.
Fallacies
(75%)
The article contains several fallacies. The first is an appeal to authority when it states that Dunkin's merchandise sold out in just 19 minutes after becoming available for purchase. This statement implies that the demand for the merchandise was so high due to its association with a popular celebrity, which is not necessarily true. Additionally, there are several instances of inflammatory rhetoric used throughout the article such as
Bias
(80%)
The article contains examples of religious bias and monetary bias. The author uses language that depicts one side as extreme or unreasonable by referring to the coffee and donut chain's merchandise line as a 'boy band'. This is an example of using language in a way that dehumanizes people, which can be seen as biased towards those who do not agree with this characterization. Additionally, the article mentions that Dunkin' has fulfilled orders for its merchandise from all over the country and sold out quickly. This suggests that there is a significant financial interest in promoting this campaign and selling these products, which can be seen as an example of monetary bias.
Dunkin' told FOX Business it only took 19 minutes for the 'DunKings' tracksuits and bucket hats to sell out once they became available for purchase.
Merchandise wasn’t the only thing Dunkin released in connection to the 'DunKings' ad campaign.
The coffee and donut chain on Monday released a four-item line of merchandise
Site
Conflicts
Of
Interest (50%)
The author has a conflict of interest with the topic of merchandise sales as they are reporting on the fact that Dunkin's Super Bowl ad featuring Ben Affleck and Jennifer Lopez sold out. The article does not disclose this conflict.
Author
Conflicts
Of
Interest (0%)
The author has a conflict of interest on the topics of Ben Affleck and Jennifer Lopez as they are both celebrities that have endorsement deals with Dunkin' Donuts.
Matt Damon revealed that not everything in the Dunkin’ Super Bowl commercial was scripted.
Affleck should not look for future favors from Matt Damon.
Accuracy
No Contradictions at Time
Of
Publication
Deception
(30%)
The article is deceptive in several ways. Firstly, the title implies that Matt Damon revealed something new about his ad-libs when in fact he only mentioned one instance of an ad-lib. Secondly, the author uses quotes from Stephen Colbert to make it seem like Damon confirmed that everything was not scripted when actually Colbert did not confirm anything and simply asked a question. Lastly, the article implies that Damon is upset about his orange suit but in reality he said they had fun doing it.
The title implies that Matt Damon revealed something new about his ad-libs when in fact he only mentioned one instance of an ad-lib.
Fallacies
(70%)
The article contains an appeal to authority fallacy. The author claims that the ad was one of the most popular during the game and an extended cut has since dropped. This is not evidence for or against any logical fallacies in the ad itself.
Bias
(75%)
The author has demonstrated a slight bias towards the subject of the article. The use of phrases such as 'not everything in last week's Dunkin Super Bowl commercial was scripted' and 'Affleck shouldn’t look for future favors.' suggest that there is an underlying assumption that Damon is not to be trusted, which could potentially influence how readers perceive the article.
Affleck shouldn’t look for future favors.
not everything in last week's Dunkin Super Bowl commercial was scripted
Site
Conflicts
Of
Interest (0%)
The author of the article has conflicts of interest on all topics provided.
Author
Conflicts
Of
Interest (0%)
The author has conflicts of interest on the topics of Matt Damon and Ben Affleck as they are both actors who have worked together in the past.
, Ben Affleck's DunKings commercial was a smash hit during Super Bowl Sunday and sold out within minutes on Monday.
Dunkin released the extended cut of their Super Bowl ad which prompted euphoric social media posts from Bostonians.
The only qualification for being a DunKing is willingness to put on the jacket.
Accuracy
The DunKings media blitz is not over yet.
Dunkin' released the extended cut of their Super Bowl ad which prompted euphoric social media posts from Bostonians.
Matt Damon revealed that not everything in the Dunkin' Super Bowl commercial was scripted.
Deception
(100%)
None Found At Time Of
Publication
Fallacies
(85%)
The article contains several examples of informal fallacies. The author uses an appeal to authority by stating that the DunKings commercial was a smash hit and sold out within minutes on Monday. This is not supported by any evidence or data provided in the article. Additionally, there are multiple instances where the author quotes people without providing context or clarification about their qualifications for making such statements.
The DunKings commercial was a smash hit and sold out within minutes on Monday.
Bias
(85%)
The article is biased towards the success of Ben Affleck's DunKings commercial and clothing line. The author uses language that depicts one side as extreme or unreasonable such as 'smash hit', 'epic rollout', and 'gleeful Bostonians'. Additionally, the author quotes people who are excited about the campaign without providing any counter-opinions.
The hits just keep on coming. Not only was the ad a smash, but the DunKings clothing line rolled out by Dunkin' sold out within minutes on Monday.
Site
Conflicts
Of
Interest (0%)
The author of the article has a conflict of interest on several topics. The author is Marc Fortier and he owns DunKings which is mentioned in the article.
Author
Conflicts
Of
Interest (0%)
The author has a conflict of interest on the topic of Ben Affleck and his dunkings as he is an employee of NBC Boston which owns the website where this article was published.
Ben Affleck enlisted Matt Damon and Tom Brady to form the ultimate boy band called the DunKings in Dunkin’ Super Bowl commercial.
The extended version of the commercial features more footage from the original ad, as well as additional scenes with Charli D'Amelio and Jack Harlow.
Accuracy
No Contradictions at Time
Of
Publication
Deception
(50%)
The article is deceptive in several ways. Firstly, the title of the article mentions that Ben Affleck released a 4-minute version of his Dunkin' Super Bowl commercial and the full DunKings song. However, this is not entirely accurate as there are only two songs mentioned in total - 'Don't Dunk Away at My Heart' and an unnamed song sung by Charli Damelio. Secondly, the article mentions that Affleck enlisted Matt Damon and Tom Brady to form the ultimate boy band called the DunKings. However, this is not entirely accurate as there are only three members of the band mentioned - Ben Affleck, Matt Damon and Tom Brady.
The article mentions that Affleck enlisted Matt Damon and Tom Brady to form the ultimate boy band called the DunKings. However, this is not entirely accurate as there are only three members of the band mentioned - Ben Affleck, Matt Damon and Tom Brady.
The title mentions that a 4-minute version of Ben Affleck's Dunkin' Super Bowl commercial was released. However, this is not entirely accurate as there are only two songs mentioned in total - 'Don't Dunk Away at My Heart' and an unnamed song sung by Charli Damelio.
Fallacies
(80%)
The article contains an appeal to authority by citing the success of Dunkin's Super Bowl commercial and their decision to release a longer version. The author also uses inflammatory rhetoric when describing the DunKings as 'ultimate boy band'. Additionally, there is a dichotomous depiction of Jennifer Lopez in relation to Ben Affleck's dream, with her initially uninterested but later appearing to support him.
Dunkin' Affleck then goes off to a recording studio by himself to test out another song. “Do you have any time today if I wanted to squeeze by and like…?” he asks.
The star-studded boy band performs the song in front of Lopez. “DunKings!” they exclaim as Affleck shows off his moves with backup dancers.
Bias
(85%)
The article is promoting the release of a longer version of Dunkin's Super Bowl commercial featuring Ben Affleck. The author uses language that deifies the DunKings and portrays them as an ultimate boy band. Additionally, there are examples throughout the article where Affleck is shown to be insecure about his lack of help from Jennifer Lopez and relies on TikTok star Charli D'Amelio for dance lessons.
Dunkinȁ9s Super Bowl commercial featuring Ben Affleck
The DunKings
ultimate boy band
Site
Conflicts
Of
Interest (0%)
The article has multiple conflicts of interest. The author is a celebrity who has endorsement deals with Dunkin' Donuts and the commercial being promoted features other celebrities such as Matt Damon and Tom Brady.
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