Adobe's New AI Tools in Premiere Pro: Object Addition & Removal, and Generative Extend

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Adobe also announced new generative AI features for its video editor later in 2024 including Object Addition & Removal and Generative Extend
Adobe has released new AI tools for Premiere Pro called Object Addition & Removal and Generative Extend
Adobe is not the only company investing in AI for video editing, other companies like OpenAI, RunwayML, and Pika are also developing generative AI models for this purpose
`Generative Extend` allows users to extend clips seamlessly on the timeline
Monthly subscriptions for these features start at $4.99 and are available on Acrobat, Microsoft Edge, Google Chrome extensions, a free mobile version in beta that supports voice commands and Premiere Pro
`Object Addition & Removal` uses smart masking and tracking to replace moving objects or remove unwanted items
Adobe's New AI Tools in Premiere Pro: Object Addition & Removal, and Generative Extend

Adobe, a leading software company, has recently announced the release of new artificial intelligence (AI) tools for its video editing software, Premiere Pro. The new features include Object Addition & Removal and Generative Extend. Object Addition & Removal uses smart masking and tracking to replace moving objects in a shot or remove unwanted items. Generative Extend allows users to extend clips seamlessly on the timeline, making video editing more efficient.

Adobe's CEO, Shantanu Narayen, spoke about the new tools during an interview with CNBC. He mentioned that monthly subscriptions for these features start at $4.99 and are available on Acrobat, Microsoft Edge and Google Chrome extensions as well as in a free mobile version in beta that supports voice commands.

In addition to Premiere Pro, Adobe also announced new generative AI features for its video editor later in 2024. These include Object Addition & Removal and Generative Extend, which allow users to add or remove items from a video and extend clips respectively. The tools use real pixels generated using Adobe's upcoming model, saving time compared to manual editing.

Adobe is not the only company investing in AI for video editing. Other companies like OpenAI, RunwayML, and Pika are also developing generative AI models for this purpose.

The new tools come as part of Adobe's strategy to integrate generative AI across Creative Cloud and give creative professionals more power and efficiency. The Premiere Pro team has been working closely with the professional video community over the past year to understand their needs and develop solutions that address common pain points in video editing workflows.

Adobe's move into generative AI for video editing is a significant development in the field, as it has the potential to reduce workflow tedium, streamline tasks, and increase creative control. The new tools are expected to be available later in 2024.



Confidence

95%

Doubts

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99%

  • Unique Points
    • Adobe has teased new AI tools for Premiere Pro
    • The new tools will bring Adobe Firefly-powered features from Photoshop to Premiere Pro
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

100%

  • Unique Points
    • Adobe released its artificial intelligence assistant for understanding contents of digital documents.
    • Monthly subscriptions for the feature start at $4.99.
    • The tool can be used to locate specific information, generate summaries and provide citations from PDFs and other documents using a chatbot interface.
    • Adobe’s AI assistant is available on Acrobat, Microsoft Edge and Google Chrome extensions, as well as in a free mobile version in beta that supports voice commands.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

99%

  • Unique Points
    • Adobe is adding new generative AI features to its Premiere Pro video editor later in 2024.
    • Two new AI tools are being introduced: Object Addition & Removal and Generative Extend.
    • Object Addition & Removal allows users to add or remove items from a video, while Generative Extend lets users add frames to make clips longer.
    • Adobe promises that the video showcasing the new features is not manipulated and shows real pixels generated using Adobe’s upcoming model.
    • Object Addition & Removal works quickly, saving time compared to manual editing.
    • Generative Extend allows users to hold the end of a shot longer for smoother transitions.
  • Accuracy
    • Object Addition & Removal allows users to add or remove items from a video.
    • Generative Extend lets users add frames to make clips longer.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (0%)
    None Found At Time Of Publication

99%

  • Unique Points
    • Adobe's suite of video tools includes Adobe Premiere Pro, After Effects, and Audition.
    • Generative AI is the next accelerant to human creativity according to Adobe.
    • Editors want generative AI to reduce workflow tedium, streamline tasks, and increase creative control.
    • Generative AI can solve problems in video editing such as reducing workflow tedium, adding objects, removing distractions or extending clips seamlessly on the timeline.
    • Adobe is developing a new Firefly Video Model for video editing.
    • Object Addition and Object Removal tools use smart masking and tracking to replace moving objects in a shot or remove unwanted items.
    • Generative B-Roll tool generates video clips using simple text prompts for illustrating concepts, generating hard-to-source b-roll or crafting placeholders.
  • Accuracy
    • Adobe has delivered AI-powered innovation in editing, sound, color and effects for over a decade.
    • Generative AI is the next accelerant to human creativity according to Adobe.
    • Generative AI can solve problems in video editing such as reducing workflow tedium, adding objects, removing distractions or extending clips seamlessly on the timeline.
    • Adobe is developing a new Firefly Video Model for video editing.
    • Object Addition and Object Removal tools use smart masking and tracking to replace moving objects in a shot or remove unwanted items.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication