The gaming industry is experiencing a significant shift with the integration of Artificial Intelligence (AI). While some believe that AI can enhance creativity and enable developers to focus on innovative gameplay, others fear that it may lead to job losses for artists and designers.
According to reports, Activision's then CTO Michael Vance sent emails in spring 2023 about testing AI systems for generating concept art. The company approved the use of generative AI tools Midjourney and Stable Diffusion internally. However, rumors of job displacement due to AI spread among game artists, writers, and designers at the studio.
These concerns are not unfounded as layoffs have been a common occurrence in the gaming industry. In 2023 alone, an estimated 10,500 people were laid off. The trend continued in 2024 with an additional estimated loss of 11,000 jobs.
Major companies like Microsoft have also shuttered studios such as Tango Gameworks and Alpha Dog Games. OpenAI and its competitors are developing generative AI systems that are seeping into the video game industry.
Jess Hyland, a video game artist and member of the Independent Workers Union of Great Britain's game workers branch, expressed her concerns about the future of jobs in the gaming industry. She stated that instead of creating content for games, artists may end up fine-tuning AI work.
On the other hand, some believe that AI can be a powerful tool for creators. BCG reports that GenAI lets creators focus more time and budgets on innovative gameplay in game development. Indie publishers can make bigger, better games with smaller teams using GenAI.
The impact of AI on the gaming industry is still uncertain, but one thing is clear: it's here to stay. As the technology continues to evolve, it will be interesting to see how developers and studios adapt.