Apple has ended its plans to develop microLED displays for the Apple Watch.
The company had been investing billions in developing microLED technology and was planning on adding it to the Apple Watch Ultra first.
Apple has ended its plans to develop microLED displays for the Apple Watch, according to Bloomberg's Mark Gurman. The company had been investing billions in developing microLED technology and was planning on adding it to the Apple Watch Ultra first. However, due to high costs and complexity of production, they have decided not to proceed with this project. This decision has resulted in several dozen engineering job cuts at Apple's display teams both in the US and Asia.
This corroborates an earlier rumor from Apple analyst Ming-Chi Kuo, who said the company cancelled in-house MicroLED display because 'the production costs are too high to make it economically viable.'
, At the time, Bloomberg reported that Apple was readying the displays for an Apple Watch it would release in 2024 or 2025.
Apple currently uses an OLED display in its Apple Watch, which makes the screen bright and vibrant.
It's not exactly clear what benefits a MicroLED display would bring besides more efficiency.
However, Bloomberg reports that Apple is still trying to find new suppliers and processes to incorporate the tech.
Deception
(50%)
The article is deceptive because it omits important information about the sources and quotes in the report. It does not disclose that Mark Gurman works for Bloomberg or that Ming-Chi Kuo is an Apple analyst. This makes it seem like these claims are unbiased facts, when they are actually based on anonymous insiders who may have their own agendas or interests in the matter. The article also does not provide any evidence to support the claim that MicroLED was too costly and complex to develop, or that Apple cut several dozen engineering jobs as a result of this decision. These statements could be lies by omission, meant to downplay the significance of Apple's failure or disappointment in pursuing MicroLED for its smartwatches.
The article claims that MicroLED was too costly and complex to develop without providing any evidence or sources to back this up
The article does not disclose that Mark Gurman works for Bloomberg
The article does not disclose that Ming-Chi Kuo is an Apple analyst
Fallacies
(85%)
The article contains several fallacies. Firstly, the author uses an appeal to authority by citing a report from Bloomberg as evidence for Apple's decision to scrap plans for a MicroLED display on the Apple Watch. However, this does not necessarily mean that Bloomberg's report is accurate or reliable. Secondly, there are several instances of inflammatory rhetoric used in the article such as
Apple reportedly stopped working on the display around the same time as its decision to cancel work on a self-driving car.
As a result of the project's discontinuation, Apple cut several dozen engineering jobs.
Bias
(75%)
The article reports that Apple has stopped working on a MicroLED display for the Apple Watch due to its high production costs. The author also mentions that this decision was made around the same time as the company's cancellation of work on a self-driving car project. This suggests that there may be an underlying financial motive behind this decision, which could potentially lead to bias in reporting.
Apple is scrapping plans to build a MicroLED display for the Apple Watch
The company reportedly stopped working on the display around the same time as its self-driving car project
This corroborates an earlier rumor from Apple analyst Ming-Chi Kuo, who said that production costs are too high to make it economically viable.
Site
Conflicts
Of
Interest (50%)
None Found At Time Of
Publication
Author
Conflicts
Of
Interest (50%)
Emma Roth has a conflict of interest on the topic of MicroLED as she is reporting for The Verge which is owned by Vox Media. She also quotes Ming-Chi Kuo who works at KGI Securities and Bloomberg's Mark Gurman in her article.
Emma Roth reports for The Verge, a company that is owned by Vox Media.
> Apple has ceased an in-house effort to create smartwatch displays with microLED technology.
Accuracy
Apple has ceased an in-house effort to create smartwatch displays with microLED technology.
> The company had been working on this project for a long time and it was another pricey research and development initiative. </
b
The brighter and more vibrant visuals would have been added to a future version of the Apple Watch before potentially going into other products.b
Deception
(30%)
The article is deceptive in several ways. Firstly, the title implies that Apple has scrapped its plan to design a display for the watch entirely when in fact they have ceased an in-house effort to create screens with microLED technology. Secondly, it states that these displays would have been added to a future version of the apple watch before potentially going into other products which is not true as there is no mention of this anywhere else and also Apple has not announced any plans for such a thing.
Apple Inc. is winding down a long-running project to design and develop its own smartwatch displays, putting an end to another pricey research and development initiative.
Fallacies
(85%)
None Found At Time Of
Publication
Bias
(85%)
The author demonstrates bias in several ways. First, he uses the word 'scraps' to describe Apple's decision, which implies that it was a wasteful and unnecessary move. This is a negative framing of the situation that does not acknowledge any potential benefits or reasons for the change. Second, he mentions that the project was 'long-running', which suggests that it dragged on for too long and caused delays in other areas. This is another way of criticizing Apple's management and spending habits without providing any context or evidence. Third, he says that the project was 'pricey', which implies that it was expensive and not worth the cost. Again, this is a value judgment that does not consider any alternative perspectives or outcomes. Fourth, he refers to microLED technology as 'brighter and more vibrant', which are subjective adjectives that appeal to emotions rather than facts. This implies that Apple was pursuing a superior and desirable product feature, while ignoring the challenges or drawbacks of implementing it. Fifth, he does not mention any sources or evidence for his claims about the project's status or progress, which makes them seem more like opinions than verified information.
`Apple scraps plan to design display for Watch In-House`
Apple has ended a project to develop microLED displays in-house
The company is reorganizing its display engineering teams and laying off employees in the U.S. and Asia
MicroLED was too expensive and too complex for Apple to design, so it abandoned the project
Accuracy
No Contradictions at Time
Of
Publication
Deception
(50%)
The article reports that Apple has ended a project to develop microLED displays in-house for the Apple Watch. The author cites sources such as Bloomberg's Mark Gurman and analyst Ming-Chi Kuo who confirmed that work on the device had been canceled after rumors surfaced about supplier ams OSRAM cancelling a project related to microLED. However, it is not clear if these sources are reliable or have any bias towards Apple. The article also mentions other companies in the advanced display market such as Kulicke & Soffa and DigiTimes who reported on the cancellation of work on microLED for the Apple Watch. It is unclear if these reports were accurate or not, but they do suggest that there may have been issues with suppliers and performance drops which led to the cancellation of work on microLED. The article also mentions that Apple will stick with OLED display technology for now but is eyeing microLED for other projects down the road. This statement suggests a potential future deception if it turns out that Apple has not abandoned its plans for microLED entirely and is simply delaying them.
The article reports that work on developing microLED displays in-house for the Apple Watch had been canceled after rumors surfaced about supplier ams OSRAM cancelling a project related to microLED. This statement suggests deception as it implies that there was no intention of working with other suppliers and that the cancellation of work on microLED was solely due to issues with ams OSRAM.
The article mentions analyst Ming-Chi Kuo who confirmed that Apple had canceled work on a microLED Apple Watch after rumors surfaced about supplier Kulicke & Soffa. This statement suggests deception as it implies that there was no intention of working with other suppliers and that the cancellation of work on microLED was solely due to issues with Kulicke & Soffa.
The article mentions DigiTimes who reported that ams OSRAM had been replaced due to a performance drop. This statement suggests deception as it implies that there were no other factors contributing to the cancellation of work on microLED and that the replacement of ams OSRAM was solely due to poor performance.
Fallacies
(85%)
The article contains an example of a false dilemma fallacy. The author presents the idea that Apple is either abandoning microLED technology or it will not be economically viable for them to continue with OLED displays on their devices.
>Apple invested billions in developing microLED displays, with plans to first add microLED to the Apple Watch Ultra. <br>MicroLED was too expensive and too complex for Apple to design, so Apple is now reorganizing its display engineering teams and laying off employees in the U.S. and Asia.
Bias
(85%)
The article reports that Apple has ended a project to develop microLED displays in-house for the Apple Watch. The author cites sources such as Bloomberg's Mark Gurman and analyst Ming-Chi Kuo who confirm that the project was canceled due to it not being economically viable. However, there are examples of bias throughout the article.
The article uses language that dehumanizes suppliers by saying 'several other suppliers Apple was working with.'
The author quotes analyst Ming-Chi Kuo who confirms that Apple has canceled work on a microLED Apple Watch after rumors. This statement implies that the source is biased and may not be reliable.
The author quotes Bloomberg's Mark Gurman who claims that Apple is still working on microLED for other projects down the road. This statement implies that there are plans for a future project which could potentially lead to bias.
The author uses language that dehumanizes Apple employees by saying 'displaced employees may be able to find other roles in the company, and others will be provided with severance.'
Site
Conflicts
Of
Interest (50%)
Juli Clover has a financial interest in Apple as she is an employee of MacRumors which covers the company extensively. She also reports on topics related to Apple's competitors such as ams OSRAM and Kulicke & Soffa.
> Bloomberg Mark Gurman, who has a financial interest in Apple through his work at Bloomberg LP, reported on the topic of microLED displays for the Apple Watch. <br> > The article mentions that ams OSRAM and Kulicke & Soffa were suppliers to Apple's microLED display development project. These companies have a financial stake in the success of their relationship with Apple.
The article reports on rumors about the cancellation of work on a microLED Apple Watch, which could be seen as an indication that there is ongoing interest in this topic from ams OSRAM and Kulicke & Soffa. <br> > The article also mentions Ming-Chi Kuo's confirmation of the cancellation of work on a microLED Apple Watch, indicating that he has information about the project.
Author
Conflicts
Of
Interest (50%)
Juli Clover has a financial tie to Apple as she is an author for MacRumors which covers the company's products and news. She also reports on topics related to Apple Watch development, including microLED displays.
>$2 billion investment in microLED technology development <
>#amsOSRAM supplier relationship with Apple cancelled rumors <
>Ming-Chi Kuo analyst confirmation of cancellation of work on a microLED Apple Watch<
Apple no longer plans to design and produce its own displays for the Apple Watch
``The research and development project's cancelation results in dozens of job cuts within the display division at Appleⰴ
✓MicroLED screens were difficult to produce in sufficient quantities due to their complexity and a complicated process called LED transfers
``Apple continues to invest in microLED technology for future products
Accuracy
``The research and development project's cancelation results in dozens of job cuts within the display division at Apple✼
✾ The brighter and more vibrant visuals would have been added to a future version of the Apple Watch before potentially going into other products.o
Deception
(30%)
The article is deceptive in several ways. Firstly, the author claims that Apple has canceled its research and development project for microLED displays for the Apple Watch. However, this statement is misleading as it implies that there will be no microLED products from Apple at all when in fact they continue to invest in this technology.
According to Mark Gurman, the research and development project's cancelation results in dozens of job cuts within the display division at Apple. However, he adds that the company continues to invest in microLED technology for future products.
Fallacies
(70%)
The article contains an appeal to authority fallacy by citing Mark Gurman as a source. The author also uses inflammatory rhetoric when stating that the research and development project's cancellation resulted in dozens of job cuts within the display division at Apple.
> Spring cleaning continues at Apple. Per Mark Gurman at Bloomberg, <br>Apple no longer plans to design and produce its own displays for the Apple Watch.
Bias
(75%)
The article contains examples of ideological bias. The author uses language that portrays Apple as a company that is constantly investing in new technologies and products, while also highlighting the challenges they face in producing those products. This creates an impression of Apple being forward-thinking and innovative, but it also implies that their failures are due to external factors rather than internal ones.
For all their benefits, microLED screens were difficult to produce in sufficient quantities. Manufacturing them required cutting-edge technology and a complicated process called LED transfers the placing of pixels in the display.
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