Apple Announces Global Price Increase for its Services

California United States of America
Apple has increased the price of its services including Apple TV+, Apple News+, and Apple Arcade.
Apple News+ and Apple Arcade now cost $12.99 per month, up from $9.99.
The price increase is effective immediately and is applicable globally.
The price of Apple TV+ has been raised from $4.99 to $9.99 per month.

Apple Inc. has announced an increase in the prices of its services, including Apple TV+, Apple News+, and Apple Arcade. The price of Apple TV+ has been raised from $4.99 to $9.99 per month, marking a significant 100% increase. Apple News+ and Apple Arcade have also seen a price hike, with both services now costing $12.99 per month, up from their previous price of $9.99. The new pricing structure was announced on October 25, 2023, and will be effective immediately. Apple has not provided a specific reason for the price increase, but it is speculated that the decision may be linked to the company's efforts to invest more in original content and improve the quality of its services. The price increase has been met with mixed reactions from consumers, with some expressing disappointment and others acknowledging the need for the company to fund its expansion efforts. It remains to be seen how this price increase will impact Apple's subscriber base and overall revenue in the long term.

The price increase is not limited to the United States, as Apple has also raised the prices of its services in other countries. For instance, in Canada, the price of Apple TV+ has been increased from CAD 5.99 to CAD 11.99. Similarly, in the United Kingdom, the price has gone up from £4.99 to £9.99. The global price increase indicates that Apple's strategy is not region-specific but rather a global shift in its pricing policy.


Confidence

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Doubts
  • Apple has not officially stated the reason for the price increase.

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