AI and machine learning are integral to virtually every product that Apple ships.
Apple has been working on a ChatGPT-style tool using large language models for about four years.
Apple's CEO, Tim Cook, confirmed the company's active involvement in developing generative AI.
Apple's R&D spending this fiscal year has notably risen to approximately USD 22.61 billion.
Reports suggest that Apple has big AI plans for 2024, possibly as part of the iOS 18 update.
Apple Inc., the multinational technology company, has officially confirmed its active involvement in the development of generative artificial intelligence (AI). The company's CEO, Tim Cook, made this announcement during a recent call with investors. The confirmation comes amidst speculations about Apple's development of a technology similar to OpenAI's ChatGPT.
Cook emphasized that Apple is not only working on generative AI but also aims to approach its development responsibly. This commitment to responsible AI development is reflected in the company's increased spending on research and development (R&D), which has risen to approximately USD 22.61 billion this fiscal year. Furthermore, Apple is actively recruiting for roles related to generative AI, indicating a strong commitment to this domain.
While Apple has not made AI-related headlines in recent years, Cook's comments suggest a renewed commitment to AI. Unconfirmed reports suggest that Apple has been working on a ChatGPT-style tool using large language models for about four years. Cook also highlighted that AI and machine learning are integral to virtually every product that Apple ships, including features like Personal Voice and Live Voicemail in iOS 17, and life-saving features on the Apple Watch.
Looking ahead, Cook hinted at future product advancements where generative AI technologies will be at the core. Reports suggest that Apple has big AI plans for 2024, possibly as part of the iOS 18 update. However, these plans are yet to be officially confirmed by the company.
Apple has been working on a ChatGPT-style tool using large language models for about four years.
AI and machine learning are integral to virtually every product that Apple ships, including features like Personal Voice and Live Voicemail in iOS 17, and life-saving features on the Apple Watch.