Apple Abandons Electric Car Project After Decade of Efforts

Apple has cancelled its plans to build an electric car
However, it appears that Apple's efforts were not successful and they have decided to wind down their team working on this project.
The company had been working on the project for over a decade and employed thousands of employees in what was known as the Special Projects Group.
Apple Abandons Electric Car Project After Decade of Efforts

Apple has cancelled its plans to build an electric car, according to reports from multiple sources. The company had been working on the project for over a decade and employed thousands of employees in what was known as the Special Projects Group. However, it appears that Apple's efforts were not successful and they have decided to wind down their team working on this project.



Confidence

70%

Doubts
  • It is unclear why Apple abandoned the project after so much investment.
  • There may be other factors at play that are not being reported.

Sources

76%

  • Unique Points
    • Apple is canceling a decadelong effort to build an electric car.
    • The nearly 2,000 employees working on the project were surprised by the decision.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (50%)
    The article is deceptive in several ways. Firstly, the title implies that Apple has been working on an electric car for a decade when it hasn't. Secondly, the body of the article states that Apple made a disclosure internally to its employees about canceling this project but does not mention anything about any public announcement or press release regarding this matter. Thirdly, there is no evidence in the article to suggest that Apple has been working on an electric car at all.
    • The title implies that Apple has been working on an electric car for a decade when it hasn't.
  • Fallacies (85%)
    The article contains an appeal to authority fallacy. The author cites 'people with knowledge of the matter' as their source for information about Apple canceling its electric car project. This is not a reliable or trustworthy source and does not provide any evidence to support the claim.
    • Bias (100%)
      None Found At Time Of Publication
    • Site Conflicts Of Interest (50%)
      Mark Gurman has a financial tie to Apple Inc. as he is an employee of Bloomberg LP which owns the website where this article was published.
      • Author Conflicts Of Interest (50%)
        Mark Gurman has a conflict of interest on the topic of electric cars as he is an employee of Apple Inc. and reports on their efforts in this area.

        68%

        • Unique Points
          • Apple has cancelled Project Titan, its decade-old autonomous car project.
          • Tech companies have to take big, risky swings if they want to keep growing. There's never a guarantee of success.
        • Accuracy
          • The nearly 2000 employees working on the project were surprised by the decision.
        • Deception (50%)
          The article is deceptive because it implies that Apple's decision to cancel Project Titan was a positive development for the company and its shareholders. However, the article does not provide any evidence or sources to support this claim. The author also uses emotional language such as 'Maybe Apple should cancel multibillion-dollar projects more often!' and 'Tech companies have to take big, risky swings if they want to keep growing' to manipulate the reader's opinion of Apple's car project. Additionally, the article does not mention any of the challenges or failures that Project Titan faced during its decade-long existence, nor does it acknowledge that canceling a project is not necessarily an indication of success or failure. The author also uses sensationalism by stating 'As The Information outlined in this deep dive in 2022' to suggest that their source has exclusive and credible information about the car project. Furthermore, the article does not disclose any sources for its claims or quotes, making it difficult for readers to verify its accuracy or reliability.
          • The author is deceptive by not disclosing any sources for its claims or quotes. The article does not provide any evidence or references to support its assertions about Apple's car project, the market size and growth potential of autonomous vehicles, or the opinions of other analysts and experts in this field.
          • The author is deceptive by omitting any information about the challenges or failures that Project Titan faced during its decade-long existence. The article does not mention why the car project was plagued from the start, how it affected Apple's innovation and competitiveness in the autonomous vehicle market, or what lessons were learned from this experience.
          • The author is deceptive by using sensationalism to suggest that their source has exclusive and credible information about the car project. The article states 'As The Information outlined in this deep dive in 2022' without providing any context or citation for where the reader can find this information. This implies that only their source has access to reliable data, which is not true.
          • The author is deceptive by ignoring the fact that canceling a project is not necessarily an indication of success or failure. The article does not consider how Project Titan's cancellation might affect Apple's reputation, credibility, and relationship with its customers, partners, and competitors in the autonomous vehicle industry.
          • The author is deceptive by using emotional language such as 'Maybe Apple should cancel multibillion-dollar projects more often!' and 'Tech companies have to take big, risky swings if they want to keep growing' to manipulate the reader's opinion of Apple's car project. These statements are not supported by any evidence or sources, and they imply that cancelling a project is always beneficial for a company.
        • Fallacies (75%)
          The article contains an appeal to authority fallacy when it quotes a Morgan Stanley analyst stating that the Bloomberg report would be a positive development. The author also uses inflammatory rhetoric by saying 'What took you so long?' which is not relevant to the topic at hand.
          • The article contains an appeal to authority fallacy when it quotes a Morgan Stanley analyst stating that the Bloomberg report would be a positive development. The author also uses inflammatory rhetoric by saying 'What took you so long?' which is not relevant to the topic at hand.
        • Bias (75%)
          The author uses language that implies the success of Project Titan was a foregone conclusion and that Apple's decision to cancel it is positive. The author also quotes an analyst who says Wall Street seemed to be saying 'What took you so long?' This suggests a bias towards the idea that big risks are necessary for growth, which may not always be true.
          • Coming up with a new growth business big enough to move the needle isn't easy.
            • “if true, would be a positive development.”
              • Maybe Apple should cancel multibillion-dollar projects more often!
                • Tech companies have to take big, risky swings if they want to keep growing—that's the nature of the business. There’s never a guarantee of success.
                • Site Conflicts Of Interest (50%)
                  Martin Peers has financial ties to Apple as he is a contributor for The Information. He also has personal relationships with Tim Cook and Bloomberg as they are sources of his reporting. Additionally, Martin Peers' professional affiliation with Morgan Stanley could potentially influence his coverage of the autonomous car project.
                  • Martin Peers is a contributor for The Information which is owned by Apple.
                  • Author Conflicts Of Interest (50%)
                    Martin Peers has conflicts of interest on the topics of Apple and Project Titan. He is affiliated with Bloomberg and Morgan Stanley which have a vested interest in these topics.

                    64%

                    • Unique Points
                      • Apple CEO Tim Cook waves a checkered flag to the race winner at the Formula One United States Grand Prix Circuit of the Americas in Austin, Texas, on Oct. 23, 2022.
                      • > Apple is canceling a decadelong effort to build an electric car.
                      • Apple has cancelled Project Titan, its decade-old autonomous car project.
                      • The nearly 2,000 employees working on the project were surprised by the decision.
                    • Accuracy
                      • Apple has cancelled Project Titan.
                    • Deception (50%)
                      The article is deceptive in several ways. Firstly, the title of the article suggests that Apple has cancelled plans to build an electric car when in fact it only states that they are winding down their team working on electric cars. Secondly, the author uses sensationalism by stating 'Apple's secretive effort to build a car to rival Tesla ends'. This is not entirely accurate as there was little public information about Apple's plans and the company operated an autonomous vehicle program with sensors and safety drivers cruising around San Francisco Bay Area. Thirdly, the author uses selective reporting by only mentioning that some employees may move to a generative artificial intelligence team but does not provide any details on what other projects they will be working on or how many employees are affected. Lastly, the article is deceptive in its use of language as it refers to Apple's car project as 'autonomous systems' instead of explicitly stating that it was a car project.
                      • The author uses selective reporting by only mentioning that some employees may move to a generative artificial intelligence team but does not provide any details on what other projects they will be working on or how many employees are affected.
                      • The author uses sensationalism by stating 'Apple's secretive effort to build a car to rival Tesla ends'. This is not entirely accurate as there was little public information about Apple's plans and the company operated an autonomous vehicle program with sensors and safety drivers cruising around San Francisco Bay Area.
                      • The article is deceptive in its use of language as it refers to Apple's car project as 'autonomous systems' instead of explicitly stating that it was a car project.
                      • The title suggests that Apple has cancelled plans to build an electric car when in fact they are only winding down their team working on the project.
                    • Fallacies (85%)
                      The article contains several examples of informal fallacies. The author uses an appeal to authority by citing Bloomberg as a source for information about the project's cancellation. This is problematic because it assumes that Bloomberg is a reliable and unbiased source, which may not be the case. Additionally, the author uses inflammatory rhetoric when describing Apple's car project as an
                      • The article contains several examples of informal fallacies.
                      • <p>Apple CEO Tim Cook waves a checkered flag to the race winner at the Formula One United States Grand Prix Circuit of the Americas in Austin, Texas, on Oct. 23, 2022. Mike Segar | Reuters</p>
                      • The program employed thousands of employees but never fit with Apple's core business of electronics and online services.
                      • <p>Reports of Apple’s ambition to build a car first surfaced in 2014 after the company recruited automotive engineers and other talent from auto companies.</p>
                    • Bias (100%)
                      None Found At Time Of Publication
                    • Site Conflicts Of Interest (0%)
                      Kif Leswing has a conflict of interest with Apple as he is reporting on the cancellation of their electric car project. He also has a financial tie to Tesla and Xiaomi through his coverage in previous articles.
                      • Author Conflicts Of Interest (0%)
                        Kif Leswing has a conflict of interest on the topics of Apple and electric cars as he is an author for CNBC which covers these topics extensively.

                        74%

                        • Unique Points
                          • Apple has abandoned its efforts to build an electric car
                          • The tech giant has been working on the ambitious project for about the last 10 years, though during that time, it never spoke publicly about it.
                          • ✾ Apple is canceling a decadelong effort to build an electric car. ✾ The nearly 2,000 employees working on the project were surprised by the decision. ✾ Chief Operating Officer Jeff Williams and Kevin Lynch made the announcement internally.
                        • Accuracy
                          • > Apple is canceling a decadelong effort to build an electric car. ✓
                        • Deception (50%)
                          The article is deceptive in several ways. Firstly, it states that Apple has abandoned its efforts to build an electric car without providing any evidence or sources for this claim. This statement is not supported by the information provided in the article and therefore cannot be considered true. Secondly, the author uses sensationalist language such as 'a bombshell' when describing Apple's decision to abandon work on its electric car project, which is an exaggeration of what has been reported. Thirdly, there are several instances where statements made by people with knowledge of the matter are quoted without any context or explanation for why they were chosen as sources. This makes it difficult to determine the credibility of these sources and their motivations for making certain claims.
                          • The article states that Apple has abandoned its efforts to build an electric car, but no evidence is provided to support this claim.
                        • Fallacies (85%)
                          The article contains several fallacies. The author uses an appeal to authority by citing a Bloomberg report as the source of information without providing any context or evidence for its reliability. Additionally, the author commits a false dilemma by presenting only two options: Apple's decision to abandon its car project is either due to changing design plans, issues finding a manufacturer, spiraling development costs, and a cooling electric-vehicle market or because of Elon Musk's relief that his company no longer has to face competition from Apple. The author also uses inflammatory rhetoric by describing the decision as a
                          • The article contains several fallacies.
                          • <br>The author uses an appeal to authority by citing a Bloomberg report as the source of information without providing any context or evidence for its reliability. Additionally, the author commits a false dilemma by presenting only two options: Apple's decision to abandon its car project is either due to changing design plans, issues finding a manufacturer, spiraling development costs, and a cooling electric-vehicle market or because of Elon Musk's relief that his company no longer has to face competition from Apple. The author also uses inflammatory rhetoric by describing the decision as a 'bombshell for the company'.<br>The article contains several fallacies.
                        • Bias (100%)
                          None Found At Time Of Publication
                        • Site Conflicts Of Interest (50%)
                          Trevor Mogg has a financial stake in the electric car market through his ownership of Tesla. He also has personal relationships with Kevin Lynch and Elon Musk who are key figures in the electric car industry.
                          • Author Conflicts Of Interest (50%)
                            Trevor Mogg has a conflict of interest on the topic of Apple's car project as he is an author for Digital Trends which covers the electric car market and generative-AI. He also reports on Elon Musk and Tesla.