Apple Inc. is in discussions with both OpenAI and Google about using their AI technology to power new features coming to the next iPhone operating system, iOS 18. The company had previously held talks with OpenAI earlier this year but work between the two parties had been minimal since then. Apple is also considering a deal with Google's Gemini chatbot.
The next iPhone operating system, iOS 18, will include several new features based on Apple's in-house large language model. However, the company is seeking partners to power a chatbot-like feature similar to OpenAI's ChatGPT. Bloomberg reported in March that Apple had been discussing deals with both OpenAI and Anthropic for this purpose.
Apple CEO Tim Cook has personally used OpenAI's ChatGPT but indicated that there were 'a number of issues that need to be sorted.' He promised that new AI features would come to Apple's platforms on a 'very thoughtful basis.'
By outsourcing the generative AI features to another company, Cook is potentially lessening the liability for its platform. The latest development comes about a month and a half before Apple's Worldwide Developers Conference, where it is expected to introduce new AI software and services.
Apple's renewed talks with OpenAI mark a reopening of dialogue between the companies. Previous reports indicated that Apple had been considering Google as another potential partner for its chatbot feature. No final decision has been made, and it's possible that Apple may ultimately reach an agreement with both OpenAI and Google or pick another provider entirely.
The integration of AI technology from external partners could help accelerate Apple's push into chatbots while also addressing some privacy concerns. By processing the AI features on the device itself, Apple can maintain better control over user data compared to relying on cloud-based solutions.