Apple has halted production of FineWoven accessories due to durability issues.
Apple may switch to another material for its accessories but not leather.
FineWoven material was introduced last year as a luxurious and eco-friendly alternative to leather.
Material did not meet Apple's standards for durability, causing signs of wear over time.
Apple, the tech giant known for its innovative products, has reportedly halted the production of FineWoven accessories due to durability issues. The FineWoven material was introduced last year as a luxurious and eco-friendly alternative to leather and was marketed as having significantly lower carbon emissions compared to leather. However, it appears that the material did not meet Apple's standards for durability.
FineWoven is a microtwill made of 68% post-consumer recycled content and was introduced alongside the iPhone 15 series and Apple Watch Series 9. The material replaced leather across all product lines in Apple's environmental efforts. However, it seems that the durability issues were significant enough for Apple to stop production.
According to leaker Kosutami on X (formerly Twitter), Apple may switch to another material for its accessories but not leather. There is no official word from the company regarding what will happen to FineWoven or when a replacement material might be announced.
Apple's decision to halt production of FineWoven accessories comes after numerous complaints about the material's durability. While some users reported that their cases and wallets looked great initially, they began to show signs of wear over time. The fibers in the FineWoven material were known to compress with normal use, leaving slight imprints on MagSafe accessories and potentially showing wear over time.
Despite the durability issues, Apple's move towards eco-friendly materials is a positive step for the environment. It remains to be seen what material Apple will choose as a replacement for FineWoven in its accessories lineup.
Apple launched FineWoven iPhone cases and Apple Watch bands last fall as an environmentally-friendly alternative to leather accessories.
According to a Twitter leaker, Apple is shutting down production lines for FineWoven cases and watch bands.
FineWoven felt less premium than the leather lineup it replaced despite similar prices.
Accuracy
Apple may try a different leather alternative instead of FineWoven in the future.
FineWoven accessories have been poorly received due to disappointing quality
FineWoven material was introduced as luxurious and durable but may show wear over time.
Deception
(80%)
The author provides information about customer complaints regarding the durability of Apple's FineWoven cases and watch bands. However, the author also includes editorializing and speculation in their article. The author states that 'FineWoven has gone' and 'Apple is giving up on the effort.' These statements are not based on factual information, but rather the author's interpretation of a Twitter leak. Additionally, there is a lack of disclosure regarding the source of this information beyond a Twitter user named Kosutami.
Apple shared a new iPhone ad called 'Goodbye Leather' on YouTube in the U.K.
Apple switched from leather to FineWoven fabric material for accessories
Joanna Stern from The Wall Street Journal reported her FineWoven case was browning after five months of usage
Apple has yet to comment on FineWoven criticism
Accuracy
FineWoven accessories have been poorly received due to scratches, stains and misaligned USB-C port cutouts
FineWoven material was introduced last year alongside the iPhone 15 series and Apple Watch Series 9.
Apple may switch to another material for its accessories but not leather.
Deception
(80%)
The article provides factual information about Apple's switch from leather to FineWoven material for their accessories and the negative reception towards it. However, the author includes emotional manipulation by quoting Joanna Stern's description of her FineWoven case as 'browning like a rotten banana', which is an exaggeration meant to evoke a strong negative reaction from readers. This is not a lie but it does add unnecessary sensationalism to the article.
The edges are peeling, the fabric is scratched up like an old CD and it's browning like a rotten banana.
I've been waiting for the CDC to show up at my house to declare it a biomedical concern.
