Apple's iMessage service may not be required to comply with the European Union's Digital Markets Act (DMA) regulation, which mandates large messaging apps to be interoperable with other services. The EU has tentatively concluded that iMessage is not popular enough among business users to warrant regulation under the DMA. This decision, however, is not yet final.
The DMA is designed to prevent powerful firms from favoring their own services, combining personal data, and using data to compete against third-party merchants. While iMessage might be exempted, other Apple services such as the App Store, Safari browser, and iOS mobile operating system are already covered by the DMA.
Despite the potential exemption, Apple has announced plans to adopt the Rich Messaging Service (RCS) next year, which would allow Android users to send high-resolution photos and videos. Other companies, including Beeper and Texts.com, are also developing solutions to bring iMessage to Android. Furthermore, Meta is preparing to make WhatsApp interoperable.
While iMessage has some features for business use, they are only available in a few EU countries. Google has argued for iMessage to be made cross-platform, and software development company Beeper has managed to reverse-engineer iMessage for Android devices. The European Commission began investigating iMessage in September 2023, along with Microsoft's Bing, Edge, and Microsoft Advertising.
Despite the potential exemption for iMessage, Apple may still be required to make significant changes to the App Store, FaceTime, and Siri in Europe.