![Apple Inc. to Allow Direct Web Distribution of iPhone Apps in EU, Amidst Overhaul Targeting Big-Tech Dominance](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iBg1IFBiZzq8/v1/1200x800.jpg)
Apple Inc. is making changes to its app distribution policies in the European Union (EU) by allowing developers to distribute their iPhone applications directly from web platforms for the first time as part of an overhaul that aims to step into line with EU rules targeting Big-Tech dominance. As a result, Apple will also let developers offer discounts to users away from its app store and allow third-party marketplaces to offer their own developed apps. However, these changes come with strict requirements such as being part of Apple's Developer Program, registered in the EU, having an app with more than one million first annual installs on iOS in the prior calendar year, only offering apps from their developer account and following applicable laws of the jurisdictions where they operate. The new web distribution feature will be available with a software update later this spring according to Apple.