Apple, the tech giant known for revolutionizing industries with its innovative products, is set to make waves once again as it prepares to unveil new AI capabilities at its annual Worldwide Developers Conference (WWDC) on June 10. The event, which runs through June 14, is highly anticipated in the tech world due to the rumors of major announcements surrounding artificial intelligence (AI).
Several sources report that Apple is expected to debut AI tools in its next mobile software update, iOS 18. Senior Bank of America analyst Wamsi Mohan predicts that Apple's upcoming devices will be called 'IntelliPhones,' offering virtual and augmented reality experiences and AI-generated personal assistance. With over 2.2 billion devices worldwide, Apple stands to make a significant impact in the edge AI market if these predictions hold true.
Mohan also expects the IntelliPhones to become mainstream as conversational AI gets more integrated into daily use. The gap between IntelliPhones and traditional smartphones is predicted to widen with even more sophisticated and personalized functions, making Apple's devices a desirable upgrade for many users.
Apple's rivals, such as Microsoft and Samsung, are also investing heavily in AI technology. Microsoft recently announced an AI laptop sub-brand, while Samsung is rumored to be releasing new features for its Galaxy S24 smartphone lineup. However, Apple's reputation for seamless integration of new technologies into its devices may give it an edge in the market.
Apple's stock has already seen a surge in value due to the hype surrounding these announcements. The company's shares reached their highest price this year, notching a $3 trillion market capitalization for the first time since January. JPMorgan analyst Samik Chatterjee expects that WWDC will catalyze an upgrade cycle for the iPhone, further boosting Apple's stock value.
As we await Apple's official announcements, it is important to remember that all sources should be approached with a critical eye. The mainstream media has been known to sensationalize information and spread biased reports. As a responsible journalist, it is crucial to verify all facts and consider multiple perspectives before drawing any conclusions.