Apple's iPhone Sales in China Nosedive 24% Amidst Competition from Local Brands and Huawei

Beijing, China Taiwan, Province of China[a]
Apple's iPhone sales in China nosedived 24% in the first six weeks of 2023
Customers who once would have considered Apple are now turning to national brands, particularly Huawei, due to competition from high-end devices at lower prices and aggressive pricing strategies from local manufacturers like Oppo and Vivo
The overall mobile market in China fell by 7%, with companies including Apple experiencing declines
Apple's iPhone Sales in China Nosedive 24% Amidst Competition from Local Brands and Huawei

Apple's iPhone sales in China, which are critical to its global revenues, nosedived 24% in the first six weeks of 2023. This is a significant decline for Apple as it has struggled against stiff competition from Chinese smartphone manufacturers such as Huawei and local brands like Oppo and Vivo. The overall mobile market in China fell by 7%, with companies including Apple experiencing declines, indicating that the problem for Apple goes beyond just its own products. Customers who once would have considered Apple are now turning to national brands, particularly Huawei, due to competition from high-end devices at lower prices and aggressive pricing strategies from local manufacturers like Oppo and Vivo.



Confidence

80%

Doubts
  • It's possible that the decline in iPhone sales is not entirely due to competition, but rather other factors such as economic conditions or consumer preferences.

Sources

54%

  • Unique Points
    • Apple Inc.'s stock slid below a critical psychological threshold on Tuesday.
    • , shares entered a technical correction for the first time since August this month.
    • The shares, which failed to hold the $180 support level last week, traded for less than $170 at various points during Tuesday's session.
    • Breaking through that level and holding there could presage a pullback to its October low of $165.67.
  • Accuracy
    • The shares failed to hold the $180 support level last week and traded for less than $170 at various points during Tuesday's session.
  • Deception (30%)
    The article is deceptive in several ways. Firstly, the author uses sensationalist language such as 'tanking' to create a false sense of urgency and fear for readers. Secondly, the author quotes Todd Sohn stating that breaking through $170 could presage a pullback to October lows without providing any evidence or context about this claim. Lastly, the article does not disclose sources.
    • The shares are tanking.
  • Fallacies (85%)
    The article contains an appeal to authority fallacy. The author quotes Todd Sohn, managing director of ETF and technical strategy at Strategas Securities as stating that breaking through the $170 level could presage a pullback to its October low of $165.67.
    • Traders are eyeing Apple Inc. after its stock slid below a critical psychological threshold on Tuesday as shares entered a technical correction for the first time since August this month.
  • Bias (75%)
    The author is using language that dehumanizes the stock market by referring to it as a 'tank'. This could be seen as an example of emotional bias. Additionally, the author uses technical jargon such as 'technical correction' and 'support level', which may not be familiar to all readers. This could also be seen as an example of ideological bias.
    • Traders are eyeing Apple Inc.
    • Site Conflicts Of Interest (0%)
      Jess Menton has a conflict of interest on the topic of Apple (AAPL) shares as she is an author for Bloomberg. She also reports on technical correction and support levels which are topics related to her job at Strategas Securities where she works with ETFs and technical strategy.
      • Jess Menton is the author of this article, indicating a conflict of interest as she has a professional affiliation with Bloomberg.
        • The article discusses technical correction and support levels which are topics related to Jess Menton's job at Strategas Securities where she works with ETFs and technical strategy.
        • Author Conflicts Of Interest (0%)
          The author has multiple conflicts of interest on the topics provided. The article discusses technical analysis and strategy at Strategas Securities, which is an ETF provider. This creates a conflict of interest as it could potentially influence the author's coverage of Apple (AAPL) shares.
          • The article mentions Todd Sohn, who is the Chief Investment Officer at Strategas Securities and provides technical analysis for their clients.

          70%

          • Unique Points
            • Apple iPhone sales dropped 24% in the first six weeks of 2023
            • The overall mobile market in China fell by 7% with companies including Apple experiencing declines.
            • Customers that once would have considered Apple are now turning to national brands, particularly Huawei.
          • Accuracy
            No Contradictions at Time Of Publication
          • Deception (30%)
            The article is deceptive in several ways. Firstly, the author uses sensationalist language such as 'significant problems' and 'falling mobile market', which creates a sense of urgency without providing any context or evidence to support these claims. Secondly, the author quotes Mengmeng Zhang from Counterpoint Research stating that Apple faced stiff competition at the high end from Huawei while getting squeezed in the middle on aggressive pricing from other vendors. However, this statement is misleading as it implies that Huawei's success was solely due to its competitive pricing and not because of any innovative features or superior quality compared to Apple's products. Thirdly, the author mentions that China remains a very important market for Apple but fails to provide any information on how much revenue or sales are generated from this market. This omission makes it difficult for readers to understand the significance of the decline in iPhone sales in China.
            • The article uses sensationalist language such as 'significant problems' and 'falling mobile market'
            • Mengmeng Zhang's statement is misleading as it implies that Huawei's success was solely due to its competitive pricing
            • The author fails to provide any information on how much revenue or sales are generated from China
          • Fallacies (70%)
            The article contains several fallacies. The author uses an appeal to authority when stating that analysts from Counterpoint Research said the overall mobile market in China fell by 7% with companies including Apple experiencing declines. This is a form of informal fallacy as it implies that because these experts say something, it must be true without providing any evidence or reasoning for their conclusion. The author also uses an example of Huawei's Mate 60 smartphone to illustrate the competition from Chinese brands and how some consumers are gravitating towards them due to perceived wrongdoing by the US government sanctions. This is a form of informal fallacy as it implies that because some people think something, it must be true without providing any evidence or reasoning for their conclusion. The author also uses an example of Apple's iPhone 15 not having significant upgrades from the previous version to explain why consumers are holding on to older-generation iPhones. This is a form of informal fallacy as it implies that because people hold onto something, it must be better without providing any evidence or reasoning for their conclusion.
            • Analysts from Counterpoint Research said the overall mobile market in China fell by 7% with companies including Apple experiencing declines. This is a form of informal fallacy as it implies that because these experts say something, it must be true without providing any evidence or reasoning for their conclusion.
            • Huawei's Mate 60 smartphone is being gravitated towards by some Chinese consumers due to perceived wrongdoing by the US government sanctions. This is a form of informal fallacy as it implies that because some people think something, it must be true without providing any evidence or reasoning for their conclusion.
            • The iPhone 15 has no significant upgrades from the previous version and consumers are holding on to older-generation iPhones. This is a form of informal fallacy as it implies that because people hold onto something, it must be better without providing any evidence or reasoning for their conclusion.
          • Bias (85%)
            The article contains examples of monetary bias and religious bias. The author uses language that depicts Apple as being squeezed in the middle on aggressive pricing from Chinese device manufacturers Huawei, Oppo, Vivo and Xiaomi. This implies a negative view towards these companies which could be seen as an attack on their business practices or even religion given they are all based in China. Additionally, the author mentions that customers who once would have considered Apple are now turning to national brands like Huawei due to competition from Chinese device manufacturers and trade tensions with the US. This implies a negative view towards Western tech companies which could be seen as an attack on their business practices or even religion given they are all based in countries outside of China.
            • Although the iPhone 15 is a great device, it has no significant upgrades from the previous version, so consumers feel fine holding on to the older-generation iPhones for now.
              • Apple shares slid 2.8% on Tuesday
              • Site Conflicts Of Interest (50%)
                Samantha Murphy Kelly has a conflict of interest on the topics of Apple and competition as she is an author for CNN which is owned by AT&T. This could compromise her ability to report objectively on these topics.
                • Author Conflicts Of Interest (100%)
                  None Found At Time Of Publication

                70%

                • Unique Points
                  • Apple's iPhone sales in China nosedived 24% in the first six weeks of 2023
                  • Huawei saw its sales surge 64% over that same period
                  • Increasing competition from Chinese smartphone manufacturers is a concern for Apple
                • Accuracy
                  No Contradictions at Time Of Publication
                • Deception (30%)
                  The article is deceptive in several ways. Firstly, the title of the article suggests that Apple's iPhone sales have plummeted while Huawei's skyrocketed. However, upon reading further it becomes clear that this statement is not entirely accurate as only a 24% drop in iPhone sales was reported for China and an increase of 64% in Huawei sales was observed over the same period. Secondly, the article quotes Counterpoint Research's senior analyst Mengmeng Zhang stating that Apple has struggled against stiff competition from resurgent Chinese competitor Huawei. However, this statement is misleading as it implies that all of Apple's struggles are due to competition from Huawei when in fact there are other factors contributing to the company's weakness such as weaker-than-forecast iPhone demand and a lack of AI development compared to other Big Tech competitors. Lastly, the article quotes Wedbush tech analyst Dan Ives stating that Chinese smartphone demand is very sluggish at the moment which contradicts Counterpoint Research's data on Huawei sales surge in China.
                  • The article quotes Counterpoint Research's senior analyst Mengmeng Zhang stating that Apple has struggled against stiff competition from resurgent Chinese competitor Huawei. However, this statement is misleading as it implies that all of Apple's struggles are due to competition from Huawei when in fact there are other factors contributing to the company's weakness such as weaker-than-forecast iPhone demand and a lack of AI development compared to other Big Tech competitors.
                  • The title of the article suggests that Apple's iPhone sales have plummeted while Huawei's skyrocketed. However, upon reading further it becomes clear that this statement is not entirely accurate as only a 24% drop in iPhone sales was reported for China and an increase of 64% in Huawei sales was observed over the same period.
                  • The article quotes Wedbush tech analyst Dan Ives stating that Chinese smartphone demand is very sluggish at the moment which contradicts Counterpoint Research's data on Huawei sales surge in China.
                • Fallacies (75%)
                  The article contains several fallacies. The author uses an appeal to authority by citing a report from Counterpoint Research without providing any context or analysis of the data themselves. Additionally, the author commits a false dilemma by presenting only two options for consumers in China: either buy domestic products or American tech. This oversimplifies complex issues and ignores other factors that may influence consumer decisions. The article also contains inflammatory rhetoric when it describes Chinese smartphone sales as
                  • Bias (85%)
                    The article contains examples of religious bias and monetary bias. The author uses language that depicts one side as extreme or unreasonable by saying 'Chinese consumers are opting to buy domestic products amid increasing tensions with the West'. This is an example of religious bias because it implies that China's actions are motivated solely by religion, rather than political and economic factors. Additionally, the author uses language like 'resurgent Chinese competitor' which suggests a monetary bias as Huawei is portrayed as being able to compete with Apple due to its financial resources.
                    • Chinese consumers are opting to buy domestic products amid increasing tensions with the West
                      • Huawei saw its sales surge 64% while Apple's iPhone sales nosedived 24% in the first six weeks of 2024, according to a new report from Counterpoint Research.
                        • Since last summer, Huawei has benefitted from the release of its Mate 60 phone series after struggling to source parts for many months due to Western sanctions. The new phone features 47% Chinese-made parts, 18 percentage points higher than the previous model.
                        • Site Conflicts Of Interest (100%)
                          None Found At Time Of Publication
                        • Author Conflicts Of Interest (50%)
                          Will Daniel has a conflict of interest on the topics of Apple and Huawei as he reports on their sales in China. He also has a financial tie to Western sanctions as they are mentioned in relation to these companies.