Apple is expected to make artificial intelligence (AI) the main focus at its upcoming developers conference in May 2024. The tech giant, which has a massive user base with hundreds of millions of products worldwide, aims to leverage this advantage to compete with industry leaders like Microsoft and Google in the AI space.
According to reports from Bloomberg News and The Verge, Apple's AI efforts are centered around Siri. The company is rumored to be working on improving Siri's functionality by allowing it to determine when a user is speaking without the need for a wake word. This feature would make interactions with the voice assistant more seamless and convenient.
Apple may also announce partnerships with AI companies like OpenAI, Google, and Anthropic to integrate chatbots into its operating systems. These partnerships could help Apple expand its AI capabilities beyond Siri and offer more advanced features to users.
Additionally, Apple is reportedly planning to introduce new AI-generated emojis for users. This feature would allow individuals to create customized emojis on the go, adding a personal touch to their digital communications.
Furthermore, Apple is expected to release new AI features for iOS 18 and macOS 15. These updates will include improvements such as transcribing voice memos, retouching photos, and speeding up search results.
Despite the significant investment in AI technology, Apple has faced criticism for being late to the party compared to competitors like Microsoft and Google. However, with its vast user base and commitment to innovation, Apple remains a formidable player in the tech industry.