Apple and Meta, two tech giants in the industry, are reportedly in discussions about partnering on artificial intelligence (AI), according to multiple sources. The potential collaboration could see Meta's AI model integrated into Apple's recently announced Apple Intelligence.
Apple has been looking for ways to enhance its AI capabilities and catch up with competitors like Google and Microsoft. By partnering with Meta, the iPhone maker could leverage the social media giant's advanced generative AI technology to improve its digital assistant Siri and other products.
Sources suggest that Apple has also held talks with other AI companies, including Anthropic and Perplexity. The financial implications of such partnerships could be significant, as Gene Munster, an Apple analyst and managing partner at Deepwater Asset Management, projects that 10% to 20% of Apple users would pay for a premium AI subscription.
Meta's potential integration with Apple comes after the iPhone maker announced its partnership with OpenAI and its ChatGPT model earlier this month. The collaboration between these tech giants could pave the way for future partnerships and reshape the AI landscape, as companies increasingly look to collaborate rather than compete in this space.
Despite past disagreements over emerging tech issues, a partnership between Apple and Meta would be significant given their history. The ongoing negotiations are not yet finalized but could lead to billions of dollars in revenue for AI companies if successful.
Apple's Craig Federighi expressed interest in integrating Google's Gemini and other AI startups during the announcement of Apple Intelligence. However, it remains to be seen whether these partnerships will materialize and how they will impact the tech industry as a whole.
The potential collaboration between Apple and Meta is just one example of the surprising alliances being formed in the AI era. As companies continue to explore new opportunities for growth and innovation, partnerships are becoming increasingly common in this space.
