In the first quarter of 2024, Apple and Samsung dominated the global smartphone market with all top ten best-selling models coming from these two tech giants. According to a report by Counterpoint Research, Apple's iPhone 15 Pro Max was the best-selling smartphone globally with a market share of 4.4%. The second spot was taken by Apple's iPhone 15 with a market share of 4.3%. Samsung's Galaxy S24 Ultra followed closely in third place with a market share of 1.9%. Both companies saw strong sales, especially for their premium models.
Apple's iPhone lineup captured half of all iPhone sales in Q1 2024, with the Pro models accounting for a significant portion. The larger Max models also performed well due to increasing consumer preference for larger screens. Samsung's Galaxy S24 Ultra was the most popular Android phone during this period, holding a 1.9% market share.
Samsung's improvements in hardware and battery life contributed to better devices, making the Galaxy S24 series a success. The company also introduced GenAI features and capabilities in its new models, setting them apart from competitors.
The global smartphone market saw an increase of 6% year-over-year with almost 300 million units shipped during Q1 2024. Despite the growth, selling smartphone units became more challenging for manufacturers as people held onto their devices for longer periods. To counter this trend, Apple and Samsung focused on providing better services to their customers.
Apple's iPhone sales hit a six-year low in the U.S., but its services revenue exceeded expectations, reaching $23.9 billion in Q1 2024. Samsung also reported strong service revenue growth, driven by its Galaxy ecosystem and other offerings.
In summary, Apple and Samsung continued their dominance of the global smartphone market in Q1 2024 with all top ten best-selling models coming from these two companies. The success of premium models and improvements in hardware, battery life, and GenAI features contributed to strong sales for both manufacturers.
