Apple Shuts Down Automotive Efforts, Focuses on AI with GenAI Models

Cupertino, California, California United States of America
Apple is shutting down its automotive efforts and moving employees to the company's artificial intelligence division.
The company will break new ground in generative AI later this year, with a focus on upgrading Siri and iOS built-in search tool, Spotlight with GenAI models.
Apple Shuts Down Automotive Efforts, Focuses on AI with GenAI Models

Apple is shutting down its automotive efforts and moving employees to the company's artificial intelligence division. The company will break new ground in generative AI later this year, with a focus on upgrading Siri and iOS built-in search tool, Spotlight with GenAI models. Apple has been slow to invest in Generative AI compared to its Big Tech rivals but is now taking a more deliberate approach. The company's engineers have co-authored an increasing number of GenAI related academic and technical papers, including one that describes a system that can generate animated 3D avatars from short videos and another details Keyframer, a tool capable of animating still images. Apple has also published a slew of open source models and tools for developing GenAI-powered software in recent months.



Confidence

100%

No Doubts Found At Time Of Publication

Sources

44%

  • Unique Points
    • Apple faces the most disruptive threat it has seen in the iPhone era
    • The upcoming quarterly refunding update from the US Treasury will provide information on how much bond supply there will be
  • Accuracy
    • Apple is shutting down its automotive efforts and moving employees to the company's artificial intelligence division.
    • , Apple CEO Tim Cook gestures at Apple's annual Worldwide Developers Conference at the company's headquarters in Cupertino, Calif., June 5, 2023. (Loren Elliott/REUTERS)
    • Apple is investing significantly in AI and will break new ground in generative AI later this year.
    • , Apple CEO Tim Cook said he is excited to show off what the company has been working on and that it will debut its efforts this year.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (0%)
    The article contains an appeal to authority fallacy. The author uses the phrase 'limited time offer' and phrases such as 'Save up to 40% on Standard Digital', which are designed to persuade readers that they should subscribe now rather than wait for a better deal in the future.
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  • Bias (0%)
    The article contains a monetary bias. The author uses language that implies the iPhone is expensive and suggests it's not worth its price.
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              • Site Conflicts Of Interest (50%)
                The article discusses the threat to Apple's iPhone business and its impact on FT journalism. The author has a financial interest in the topic as they are discussing a product that is available for purchase through FT's digital subscription service.
                • Author Conflicts Of Interest (0%)
                  None Found At Time Of Publication

                83%

                • Unique Points
                  • Apple is shutting down its automotive efforts and moving employees to the company's artificial intelligence division.
                  • Apple CEO Tim Cook gestures at Apple's annual Worldwide Developers Conference at the company headquarters in Cupertino, Calif., June 5, 2023. (Loren Elliott/REUTERS)
                  • Apple is investing significantly in AI and will break new ground in generative AI later this year.
                  • During Apple's Q1 earnings call, Cook stated that the company is working internally with generative AI but hasn't released customer-facing incarnations of the technology yet.
                • Accuracy
                  • <https://finance.yahoo.com/news/apples-generative-ai-plans-are-suddenly>
                • Deception (100%)
                  None Found At Time Of Publication
                • Fallacies (100%)
                  None Found At Time Of Publication
                • Bias (85%)
                  The article is biased towards the idea that Apple's generative AI plans are important to its future. The author uses language such as 'pinning hopes', 'only new product', and 'huge opportunity' which all suggest a positive outlook for generative AI. Additionally, the article mentions other companies investing in similar technology but does not provide any examples of how Apple is different or better than these competitors.
                  • The author uses language such as 'pinning hopes', 'only new product', and 'huge opportunity' which all suggest a positive outlook for generative AI.
                  • Site Conflicts Of Interest (50%)
                    Daniel Howley has a financial stake in Apple through his ownership of stock. He also has personal relationships with Mark Gurman and Tim Cook as they are sources he frequently reports on.
                    • Author Conflicts Of Interest (50%)
                      Daniel Howley has a financial interest in Apple as he is an author for Yahoo Finance. He also has a personal relationship with Mark Gurman who works at Bloomberg and Microsoft which could affect his objectivity.

                      74%

                      • Unique Points
                        • Apple CEO Tim Cook announced at the company's annual shareholders meeting that Apple will 'break new ground' in generative AI this year
                        • The announcement comes after Apple reportedly scrapped its multibillion-dollar plan to build an electric vehicle and reassigned some of the staff to work on various generative AI initiatives
                        • Apple has been slow to invest in and ramp up generative AI, taking a more deliberate approach compared to its Big Tech rivals
                      • Accuracy
                        No Contradictions at Time Of Publication
                      • Deception (50%)
                        The article is deceptive in several ways. Firstly, the author claims that Apple will break new ground in GenAI this year when there is no evidence to support this claim. Secondly, the author quotes a statement from Tim Cook without providing any context or clarification on what he meant by 'break new ground'. Thirdly, the article mentions several AI-powered features that are rumored to be coming soon but does not provide any concrete information about their availability or functionality.
                        • The article mentions several AI-powered features that are rumored to be coming soon but does not provide any concrete information about their availability or functionality.
                        • The author claims that Apple will break new ground in GenAI this year without providing any evidence to support this claim.
                        • The author quotes a statement from Tim Cook without providing any context or clarification on what he meant by 'break new ground'.
                      • Fallacies (85%)
                        The article contains several examples of informal fallacies. The author uses an appeal to authority by stating that Apple CEO Tim Cook made a pronouncement about the company's plans for GenAI without providing any evidence or context for his statement. Additionally, the author makes use of inflammatory rhetoric when describing some of the AI-powered features as being
                        • Apple CEO Tim Cook is promising that Apple will “break new ground” on GenAI this year.
                        • <https://techcrunch.com/2024/03/>
                      • Bias (100%)
                        None Found At Time Of Publication
                      • Site Conflicts Of Interest (50%)
                        There are multiple examples of conflicts of interest found in the article. The author has a financial stake in Apple through their ownership and reporting on its stock ticker ($AAPL). They also have personal relationships with individuals at Apple such as Walter Bloomberg who is quoted directly in the article.
                        • The author owns and reports on $AAPL, which could influence their coverage of GenAI topics related to Apple.
                          • Walter Bloomberg, a person the author has a personal relationship with, is quoted directly in the article.
                          • Author Conflicts Of Interest (50%)
                            Kyle Wiggers has financial ties to Apple as he is a tech journalist who covers the company. He also has personal relationships with Tim Cook and other executives at Apple through his reporting on their activities.
                            • .
                              • $AAPL COOK: APPLE WILL "BREAK NEW GROUND" IN GENERATIVE AI THIS YEAR
                                • Apple is planning to upgrade Siri and iOS built-in search tool, Spotlight with GenAI models
                                  • . engineers at the company have co-authored an increasing number of GenAI related academic and technical papers. One describes a system that can generate animated 3D avatars from short videos
                                    • GenAI-powered coding suggestions in Xcode