Apple's $3,500 Vision Pro: Disappointing Sales and Future Plans for Enterprise Use

Cupertino, California United States of America
Apple focusing on enterprise use for Vision Pro following Google's Glass strategy.
Apple's Vision Pro AR headset sales have fallen short of initial expectations with estimates suggesting only 450,000 to 485,00 units will be sold in 2023.
High price point of $3,500 and discomfort are reasons for low consumer interest.
Innovative uses of Vision Pro reported in industries such as fire response operations and engine design.
Apple's $3,500 Vision Pro: Disappointing Sales and Future Plans for Enterprise Use

Apple's $3,500 Vision Pro augmented reality headset, released earlier this year, was met with high expectations and initial excitement. However, recent reports suggest that sales have been disappointing and consumer interest is waning. According to various sources including Bloomberg's Mark Gurman and Ming-Chi Kuo of TF International Securities, Apple had initially expected to sell around 800,000 units of the Vision Pro in 2024. However, sales have fallen significantly short of this target with estimates now suggesting that only between 450,00 and 485,00 units will be sold this year.

One reason for the decline in sales is the high price point of the Vision Pro. At $3,500, it is one of the most expensive consumer electronics on the market. Additionally, some users have reported that they hardly use their headsets due to discomfort and lack of a killer app. The process of setting up and using the device has also been described as cumbersome and time-consuming.

Despite these challenges, Apple is not giving up on the Vision Pro. The company is reportedly focusing on enterprise use for the headset, following in Google's footsteps with its Glass product strategy. There have been reports of innovative ways that organizations are using the Vision Pro in various industries such as fire response operations and engine design.

Apple is also planning to release updates to the Vision Pro with significant changes later this year or early next year. However, these plans may be uncertain due to the low sales figures. Additionally, a cheaper Vision Pro model with fewer high-end features is expected to address the issue of low sales, but its release has also been delayed.

Despite these challenges, Apple remains optimistic about the potential of augmented reality technology and its applications in various industries. The company continues to invest heavily in research and development in this area and is likely to release new products and updates in the future.


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Confidence

85%

Doubts
  • Exact number of units sold is not mentioned in the article.
  • It's unclear if there are any other reasons for low consumer interest besides price and discomfort.

Sources

78%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

The Apple Vision Pro’s eBay prices are making me sad

The Verge Wes Davis Saturday, 27 April 2024 19:11
  • Unique Points
    • On Wednesday, a 1TB Apple Vision Pro sold on eBay for $3,200 after 21 bids with an estimated shipping cost of $20.30.
    • Another eBay listing for the same configuration (without optical inserts) went for $2,600.
    • Several other 256GB and 512GB models sold on eBay around the same price as the one without optical inserts.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (10%)
    The author expresses emotional manipulation by describing the feeling of sadness and regret over the eBay prices for the Apple Vision Pro. This is an attempt to elicit an emotional response from readers. The author also engages in selective reporting by only mentioning eBay prices that support his negative view of the product, while ignoring any positive information or counterarguments.
    • Another eBay listing... went for just $2,600 – again with most, if not all, of the included accessories.
    • On Wednesday, a 1TB Vision Pro, complete with all the included gear, Apple’s fluffy $200 travel case, $500 AppleCare Plus, and claimed to have been ‘worn maybe about an hour’ sold for $3,200 after 21 bids.
    • I paid a lot of money for the privilege of getting an Apple Vision Pro brand-new in February... I financed a little over $3,900 for the 256GB version of the headset.
  • Fallacies (85%)
    The author, Wes Davis, uses inflammatory rhetoric and appeals to emotion in this article. There are no formal logical fallacies detected. The author shares personal experience and feelings about the situation which is not a logical fallacy but can create an emotional response in readers.
    • . . . I paid a lot of money for the privilege of getting an Apple Vision Pro brand-new in February.
    • I like the Vision Pro plenty . . . but if I hadn't missed the return window, I would send mine right back to Apple in a heartbeat just so I could get one of these deals.
    • Knowing I could have saved several hundred dollars and gotten the highest storage configuration, AppleCare Plus, and a storage case is particularly painful.
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

92%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

No one's talking about the Apple Vision Pro anymore — and this may be why

Mashable Inc. Matt Binder Friday, 26 April 2024 18:33
  • Unique Points
    • Apple had expected to sell 800,000 units of the Apple Vision Pro in 2024.
    • Sales of the Apple Vision Pro have significantly declined, with estimates now suggesting only 450,00 units will be sold this year.
  • Accuracy
    • Sales of the Apple Vision Pro have significantly declined, with estimates now suggesting only 450,000 units will be sold this year.
    • Another eBay listing for the same configuration (without optical inserts) went for $2,600.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (95%)
    The author makes several assertions based on the analysis of Ming-Chi Kuo's report about Apple Vision Pro sales. The author does not commit any formal or informal fallacies in their reasoning. However, they do make an appeal to authority by citing Ming-Chi Kuo as a prominent analyst and relying on his analysis for their conclusions. They also use inflammatory rhetoric when describing the lack of sales as 'sudden silence' and 'swiftly faded from online discussion'. But these are just descriptive phrases and do not constitute fallacies.
    • ]Apple Vision Pro sales tank[
    • Apple had to reduce its sales expectations for the Apple Vision Pro by as much as 50 percent.
    • It's also interesting that the Apple Vision Pro swiftly faded from online discussion after much fanfare.
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

82%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Report claims Vision Pro sales have ‘fallen sharply’ as Apple struggles to whip up demand

TechRadar Alex Blake Wednesday, 24 April 2024 10:28
  • Unique Points
    • Apple’s Vision Pro headset sales have been lower than expected, leading to reduced shipment forecasts of 400-450k units for 2024.
    • Analyst Ming-Chi Kuo claims that Apple has cut its Vision Pro shipments due to low demand in the US market.
    • The Vision Pro is one of the best VR headsets on the market, but complaints about its high price and heavy weight have affected sales.
    • An update to the Vision Pro with significant changes was expected in late 2025 or early 2026, but this now looks uncertain.
    • A cheaper Vision Pro model with fewer high-end features is expected to address the issue of low sales, but its release has also been delayed.
  • Accuracy
    • Apple's Vision Pro headset sales have been lower than expected, leading to reduced shipment forecasts of 400-450k units for 2024.
    • Sales of the Apple Vision Pro have fallen off a cliff, estimated to be between 160,00 and 180,0 units during pre-orders.
  • Deception (30%)
    The article contains selective reporting as it only reports the sales forecast reduction without mentioning any potential reasons for the decrease or alternative perspectives. The author also makes editorializing statements such as 'if it's true it will come as a bitter blow to Apple and the device it sees as its 'next big thing.''
    • If it’s true, there’s no doubt that Apple will be disappointed at having to reduce the number of units it hopes to sell this year.
    • Sales of Apple’s Vision Pro headset have been so low that the company has been forced to drastically cut its shipment forecasts, meaning it expects to sell far fewer than previously thought over the next year.
    • Unfortunately for Apple, it seems that that has not been enough to boost sales.
  • Fallacies (95%)
    The article contains an appeal to authority fallacy as it relies heavily on the analysis and reports of Ming-Chi Kuo without providing any counterarguments or evidence from other sources. The author also makes inflammatory statements about the Vision Pro's sales being 'so low' and 'disappointing' without providing any concrete data or context.
    • ](Image credit: Future) Sales of Apple’s Vision Pro headset have been so low that the company has been forced to drastically cut its shipment forecasts, meaning it expects to sell far fewer than previously thought over the next year.[
    • Kuo is thought to have reliable sources inside Apple’s supply chain.
    • If demand in the US market has fallen sharply beyond expectations.
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

96%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Apple Vision Pro is facing declining interest and sales among consumers

TechSpot Rob Thubron Tuesday, 23 April 2024 13:49
  • Unique Points
    • Many Vision Pro buyers hardly use the headset anymore due to its cumbersome nature and lack of killer app
    • Apple is focusing on enterprise use for the Vision Pro following declining consumer interest
    • Sales of the Apple Vision Pro have fallen off a cliff, estimated to be between 160,000 and 180,00 units during pre-orders
  • Accuracy
    • Sales of the Vision Pro have fallen off a cliff, estimated to be between 160,000 and 180,00 units during pre-orders
    • Sales of the Apple Vision Pro have significantly declined, with estimates now suggesting only 450,00 units will be sold this year
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication