Apple's Vision Pro headset created buzz in AR market
Apple working to improve user experience and optimize apps for Vision Pro
Expected release of new version in 2025
Initial excitement waned due to high price tag and minimal use cases
Lack of compelling content or 'killer app' contributes to decreased demand
Apple's Vision Pro, a spatial computing headset with advanced technology, created a buzz in the AR market upon its release. However, the initial excitement seems to have waned as demand for demos and sales has significantly decreased at some retail stores. According to industry analysts like Mark Gurman from Bloomberg and Ming-Chi Kuo, this trend is not unexpected as the Vision Pro's high price tag and minimal real-world use cases may deter potential buyers.
The lack of compelling content or a 'killer app' for the Vision Pro is also contributing to its diminishing appeal. Many consumers find that solitary activities on the headset are not as engaging as they had hoped, especially when compared to social situations or using it around co-workers. Additionally, existing Vision Pro owners may be letting their headsets collect dust on the shelf.
Despite these challenges, Apple is working to improve the user experience by addressing bugs and optimizing apps for the Vision Pro. They are also planning to manufacture 400,000 units of the device this year and make it available in additional countries later in 2024. Furthermore, a new version of the Apple Vision Pro is expected for release in 2025.
The initial hype surrounding the Vision Pro has subsided, but it remains to be seen whether Apple can revive interest with improvements and a more affordable price point. For now, potential buyers may want to wait and see if the headset's features and content offerings become more compelling before making a purchase.
Many people who book appointments to test the Vision Pro don’t show up anymore.
Existing Vision Pro owners may be letting their headsets collect dust on the shelf.
Accuracy
Interest in the Apple Vision Pro has plummeted, leading to slow sales at some retail stores.
Demand for demos of the Apple Vision Pro is reportedly ‘way down’ since its launch.
Deception
(30%)
The article makes several statements that are emotionally manipulative and sensational. The author uses phrases like 'plummeted', 'grinding to a halt', 'lousy sales', and 'disappeared from the public conversation' to create a sense of urgency and negativity around the Apple Vision Pro. These statements are not based on facts, but rather an interpretation of the data presented in the article. The author also selectively reports information by focusing only on negative aspects of the Vision Pro without mentioning any potential benefits or improvements made by Apple since its launch.
Many customers on the subreddit r/VisionPro complain that the headsets are impractical in everyday life. The forums are full of people saying they rarely wear the headset out in public.
Interest in Apple’s premiere mixed reality headset has plummeted and sales are grinding to a halt at some retail stores, Bloomberg reports on Monday.
Despite the lousy sales, the iPhone maker has not stopped pushing the Vision Pro; Apple features the headset on the homepage of Apple.com.
It’s widely been expected that the Apple Vision Pro’s hype would die down, and the headset would become a niche product for several years until Apple made a cheaper version.
Fallacies
(75%)
The author makes several appeals to authority in the article. For example, they mention Bloomberg reporting on the decline in sales and interest for Apple's Vision Pro. While this information may be accurate, it does not necessarily mean that the author's assertion about the cause of this decline being due to consumer disinterest is also true. Additionally, there are several instances of inflammatory rhetoric used by the author to describe the headset as 'lousy sales,' 'impractical in everyday life,' and 'isolating.' These statements do not provide any evidence or reasoning for why this is the case, but rather serve to elicit an emotional response from readers. Lastly, there are several dichotomous depictions in the article. For example, the author describes how Apple stores were once filled with people lining up to demo the Vision Pro and now those same stores are only selling a handful of units per week. This creates a false dichotomy between extreme interest and no interest at all.
]Apple stores are reportedly down to selling just a handful of Vision Pros in an entire week[.
Despite the lousy sales, the iPhone maker has not stopped pushing the Vision Pro; Apple features the headset on the homepage of Apple.com.[
Many customers on the subreddit r/VisionPro complain that the headsets are impractical in everyday life.[
It's widely been expected that the Apple Vision Pro’s hype would die down, and the headset would become a niche product for several years until Apple made a cheaper version.[
Netflix was one of many popular iPhone apps, alongside Spotify and YouTube, that notably passed on creating a Vision Pro app in Jan. At the time, Netflix co-CEO Greg Peters said his company would ‘wait and see’ if anyone actually uses the headset before investing in a new spatial computing app. A few months later, it seems that Netflix and these other apps are not missing out by not having a Vision Pro app.[
Bias
(75%)
The author expresses a negative opinion about the sales and usage of Apple's Vision Pro headset, implying that it is not successful or popular. This can be considered a bias against the product.
Despite the lousy sales, the iPhone maker has not stopped pushing the Vision Pro; Apple features the headset on the homepage of Apple.com.
It's widely been expected that the Apple Vision Pro’s hype would die down, and the headset would become a niche product for several years until Apple made a cheaper version.
Many customers on the subreddit r/VisionPro complain that the headsets are impractical in everyday life.
Netflix was one of many popular iPhone apps, alongside Spotify and YouTube, that notably passed on creating a Vision Pro app in Jan.
Apple has had to increase marketing efforts for the Vision Pro on its online homepage.
The lack of a 'killer app' or compelling content is also diminishing the appeal of the Vision Pro.
Accuracy
Apple Vision Pro, a $3500 spatial computing device from Apple, is experiencing decreased interest and usage after initial enthusiasm.
Interest in the Apple Vision Pro has plummeted, leading to slow sales at some retail stores.
Demand for demos of the Apple Vision Pro is reportedly ‘way down’ since its launch.
Many people who book appointments to test the Vision Pro don’t show up anymore.
Deception
(30%)
The article makes several editorializing statements and uses sensational language to grab the reader's attention. The author also quotes Mark Gurman extensively without disclosing that he is a Bloomberg journalist and Apple analyst. This could potentially mislead readers into thinking that the opinions are those of an unbiased third party rather than the author's own.
Apple Vision Pro, Apple’s $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage.
Demand for demos is way down. People who do book appointments often don’t show up, and sales – at least at some locations – have gone from a couple of units a day to just a handful in a whole week.
It seems Apple still has a considerable task ahead in evolving the Vision Pro into a device that redefines everyday technology use.
Apple markets the Vision Pro as a spatial computer but its hefty price tag is not for everyone.
Industry analyst claims that demand for Vision Pro demos has greatly reduced.
Accuracy
Interest in the Apple Vision Pro has plummeted, leading to slow sales at some retail stores.
Demand for demos of the Apple Vision Pro is reportedly ‘way down’ since its launch.
Deception
(100%)
None Found At Time Of
Publication
Fallacies
(100%)
None Found At Time Of
Publication
Bias
(95%)
The author expresses a negative opinion about the decreased demand for Apple's Vision Pro headset and quotes an industry analyst who also shares this view. The author uses language that depicts the situation as poor and significant reductions in demand.
Demand for demos is way down.
People who do book appointments often don’t show up, and sales – at least at some locations – have gone from a couple of units a day to just a handful in a whole week.
