Apple's New iPad Ad Sparks Controversy: A Look at the Facts and Reactions - Critics Slam Apple for Disrespecting Creative Equipment in Latest Commercial
Apple released a commercial for the new iPad Pro featuring a hydraulic press crushing various artistic creations to showcase the device's capabilities.
Many viewers have expressed their disapproval of the ad.
The ad has sparked backlash from consumers who feel it lacks respect for creative equipment and mocks creators.
Apple's New iPad Ad Sparks Controversy: A Look at the Facts and Reactions
Apple, a technology company known for its innovative products, recently released an advertisement for its latest iPad Pro. The ad features a hydraulic press crushing various artistic creations to showcase the device's capabilities. However, the commercial has sparked backlash from viewers who feel it lacks respect for creative equipment and mocks creators.
Here are some facts about the ad and reactions from different sources:
Apple released a commercial for the new iPad Pro featuring a hydraulic press crushing various artistic creations to showcase the device's capabilities.
The ad has sparked a visceral backlash from consumers, who are growing wary of technology due to fears of AI replacing workers and prolonged social media use.
Many viewers have expressed their disapproval of the ad, stating it lacks respect for creative equipment and mocks creators.
The conversation on computers and automation has changed lately, and Apple seems to have overlooked this shift in public sentiment with its commercial.
Apple CEO Tim Cook shared a new iPad Pro ad on social media on Tuesday
Many viewers have expressed their disapproval of the ad, stating it lacks respect for creative equipment and mocks creators
The ad has sparked a visceral backlash from consumers, who are growing wary of technology due to fears of AI replacing workers and prolonged social media use
Accuracy
Apple seems to have overlooked the shift in public sentiment with their commercial.
Deception
(30%)
The author expresses emotional manipulation by describing the backlash from viewers as 'visceral' and uses sensational language to describe the ad, such as 'wanton destruction of all the good and beautiful things in this world'. The author also engages in selective reporting by only mentioning negative reactions to the ad without providing any context or balance. There is no clear deception, but these practices can be misleading and manipulative.
The author describes the backlash as 'visceral'
Many people agreed with this sentiment, saying the ad would have been better in reverse.
Fallacies
(80%)
The author makes an appeal to emotion by describing the negative reactions of viewers towards the Apple ad. She also uses inflammatory rhetoric by stating that 'many consumers are growing wary of technology' and 'people think technology is killing everything we ever found joy in.'
]Many people agreed with this sentiment, saying the ad would have been better in reverse.[/
Bias
(95%)
The author expresses no bias in the article and only reports on the reactions of various people to the Apple ad. However, some of these reactions demonstrate a clear anti-technology sentiment.
]“I can’t relate to this video at all. It lacks any respect for creative equipment and mocks the creators.”
]“It should have been about capturing and honoring the essence of what’s so special about all of those things and experiences to bring them together in a device, not crushing the soul out of them.”
Apple released a commercial for the new iPad Pro featuring a hydraulic press crushing various artistic creations to showcase the device’s capabilities.
Apple seemed to have overlooked the shift in public sentiment with their commercial.
Accuracy
Apple's intent in creating the commercial was to demonstrate that all tasks previously requiring various tools and materials could now be accomplished using a single iPad Pro.
The conversation around technology and automation has evolved in recent times, with concerns about AI taking jobs becoming more prevalent. Apple seemed to have overlooked this shift in public sentiment with their commercial.
Deception
(10%)
The author expresses their personal opinion about the backlash against Apple's iPad commercial and implies that Apple did not consider the current societal conversation around AI and automation before releasing it. This is an example of selective reporting as the author only reports details that support their position, while ignoring any potential counterarguments or positive reactions to the commercial.
But the last time Apple used this shtick, writers and actors in Hollywood hadn’t spent half a year campaigning to protect their jobs from AI. Game studios hadn’t laid off thousands. AI musicians hadn’t proliferated on YouTube and TikTok to the fury of the record labels and artists, and the Tupac Shakur estate hadn’t issued its first AI rap beef cease and desist order.
The conversation on computers and automation has changed lately, and Apple, which was caught flat-footed last year with the proliferation of AI, just stepped right on the rake.
Apple wants consumers to believe that the iPad can replace human ingenuity and history.
Many people are angry about the ad due to Apple’s destruction of objects representing human expression and creativity.
Accuracy
The commercial has been compared to viral ‘crushing’ videos on TikTok.
Deception
(30%)
The article expresses the author's opinion that Apple's new iPad commercial is cringey and depressing due to its destruction of cultural objects. The authors also imply that Apple lacks self-awareness in releasing the ad during a time of technological upheaval and artistic angst. However, they do not provide any evidence or facts to support their opinions, making it selective reporting and emotional manipulation.
It's a weird, exhausting, exciting, even tense moment. Enter: THE CRUSHER.
People are angry. One commenter on X called the ad heartbreaking.
Apple is among the most sophisticated and moneyed corporations in all the world.
Apple wants you to believe that the device is a desirable entry point to both the consumption of culture and the creation of it.
Fallacies
(80%)
The authors use an appeal to emotion by describing the destruction of objects as 'heartbreaking' and 'depressing'. They also make a dichotomous depiction by contrasting the power and thinness of the iPad with the bulkiness and vulnerability of human culture. However, they do not provide any logical argument or evidence to support their emotional response or dichotomy.
'People are angry. One commenter on X called the ad 'heartbreaking.'
'It is easy to be offended at the ad’s implication, and it is easy to be aghast at the idea that AI will wipe out human creativity with cheap synthetic waste.'
Bias
(50%)
The authors express their opinion that the Apple iPad commercial is tone-deaf and insensitive to the current technological climate where generative AI is a source of anxiety and fear for many, particularly artists. They criticize Apple for destroying objects symbolizing human creativity and expression in the ad. However, they do not demonstrate any clear bias towards or against Apple as a company or its products.
Apple is among the most sophisticated and moneyed corporations in all the world.
People are angry. One commenter on X called the ad heartbreaking.
For decades, Apple has been popular among creators due to its promise to help them ‘Think Different’.
The image was particularly unnerving at a time when artists fear that generative artificial intelligence might take away their jobs.
Accuracy
Apple's latest iPad Pro has a more powerful chip inside.
Deception
(100%)
None Found At Time Of
Publication
Fallacies
(85%)
The article contains a few informal fallacies and an inflammatory rhetoric. It uses exaggeration in describing the creators' reaction to the ad as 'a metaphor for how Big Tech has cashed in on their work by crushing or co-opting the artistic tools that humanity has used for centuries.' Also, there is a dichotomous depiction of Apple as either being supportive of creators or crushing creative tools. However, no formal logical fallacies are present.
The image was especially unnerving at a time when artists fear that generative artificial intelligence, which can write poetry and create movies, might take away their jobs.
Apple’s latest iPad Pro has a more powerful chip inside, but a new ad for the device has been criticized in some circles.
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