The Consumer Financial Protection Bureau (CFPB) has announced new regulations for buy now, pay later (BNPL) lenders, effective in two months. These regulations will require BNPL providers to offer the same protections afforded to credit card users. This includes the ability for consumers to dispute charges and demand refunds for returned purchases.
According to a report by Adobe Analytics, half of shoppers aged 25 to 44 years use BNPL, with potential spending reaching up to $84 billion in 2023. This represents a significant increase from the $69 billion recorded in the previous year.
The five biggest players in the BNPL industry generated over $24 billion in loans in 2021, marking a more than tenfold increase from the $2 billion recorded in 2019. The CFPB has been studying this industry since 2021 and plans to gather comments on whether additional guidance or rules are necessary.
Consumers have reported issues with refunds and disputes when using BNPL services. In some cases, they have had to continue paying for items that were returned or never received. The CFPB's new rule requires lenders to investigate disputes initiated by consumers and provide refunds for returned products or canceled services.
BNPL providers must also provide consumers with periodic billing statements like those received for standard credit cards. This will help shoppers keep track of their spending and payments.
The CFPB's director, Rohit Chopra, stated that the agency wants to ensure that these new competitive offerings do not gain an advantage by sidestepping longstanding consumer protections under the Truth in Lending Act. He also emphasized the importance of consumers being treated fairly as outstanding consumer credit and new forms of credit continue to grow.
The growth of BNPL services can be attributed to the pandemic and online shopping boom. Some popular providers include Affirm, Klarna, and PayPal's Pay in 4 service. Apple also recently launched its Apple Pay Later program.