Disney's 2024 Upfront: Marvel, Star Wars, and Selena Gomez Announcements at Star-Studded Event

New York City, New York, USA United States of America
Bob Iger, Disney CEO, made a rare appearance and emphasized creative excellence and storytelling.
Bob Iger's successor at Disney as CEO was announced as an artificially intelligent Bob Iger clone (AIger).
Disney held a star-studded upfront presentation to advertisers in 2024.
Disney is the number one company for total TV viewing according to Nielsen's Media Distribution report.
Marvel announced trailers for Daredevil: Born Again, Ironheart, and Agatha All Along.
Netflix announced their new bundle StreamSaver with ads in shows.
Selena Gomez promoted Wizards Beyond Waverly Place and reassured Only Murders in the Building co-stars Steve Martin and Martin Short.
Star Wars: The Acolyte, Wizards Beyond Waverly Place, Only Murders in the Building, Netflix's Paradise with Sterling K. Brown and James Marsden, Hulu's Natalia starring Ellen Pompeo, and ABC's High Potential were announced or teased.
The Bear Season 3 teaser was presented by creator Christopher Storer and cast members Jeremy Allen White and Ayo Edebiri.
Disney's 2024 Upfront: Marvel, Star Wars, and Selena Gomez Announcements at Star-Studded Event

Disney's 2024 upfront presentation to advertisers was a star-studded event filled with exciting announcements and surprises. The theme of the night was 'connections,' and Disney CEO Bob Iger, who made a rare appearance on stage for the first time since 1994, emphasized the company's creative excellence and world-class storytelling.

One of the most anticipated announcements was Marvel's Daredevil: Born Again, Ironheart, and Agatha All Along trailers. The Bear Season 3 teaser was also presented by creator Christopher Storer and cast members Jeremy Allen White and Ayo Edebiri. Other projects announced or teased included Star Wars: The Acolyte, Wizards Beyond Waverly Place, Only Murders in the Building, Netflix's Paradise with Sterling K. Brown and James Marsden, Hulu's Natalia starring Ellen Pompeo, and ABC's High Potential.

Selena Gomez appeared to promote Wizards Beyond Waverly Place and reassure Only Murders in the Building co-stars Steve Martin and Martin Short that their show would not be affected by the new projects. Ryan Seacrest announced the first-ever Golden Bachelorette, with Joan Vassos as the lead.

Netflix also made an appearance, announcing their new bundle StreamSaver with ads in shows. Jimmy Kimmel joked about Disney and Netflix's ad-supported streaming bundles during his monologue.

Bob Iger's successor at Disney as CEO was announced as an artificially intelligent Bob Iger clone (AIger). The night ended with a roast of AIger by Jimmy Kimmel, who poked fun at the company's consolidation efforts and the new Disney/WBD bundle.

The event closed with a reminder that Disney is the number one company for total TV viewing according to Nielsen's Media Distribution report.


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Confidence

100%

No Doubts Found At Time Of Publication

Sources

77%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Inside the Racy Disney Upfront: Bob Iger and Amorous Golden Retrievers Take Center Stage

The Hollywood Reporter Mikey O'Connell Tuesday, 14 May 2024 23:16
  • Unique Points
    • Ryan Reynolds made jokes about cocaine and Jimmy Kimmel made Sheryl Lee Ralph blush during the Disney upfront presentation.
    • Bob Iger, CEO of Walt Disney Co., spoke at the upfront event after winning his proxy fight with Nelson Peltz.
    • Emma Stone voiced her support for Bob Iger at the event.
  • Accuracy
    • Jimmy Kimmel made brutal jokes about the state of the business during Disney’s annual monologue to advertisers.
    • Disney is consolidating and building one enormous ad-supported streaming pile of content for one price.
  • Deception (30%)
    The article contains editorializing and sensationalism. The author uses phrases like 'spicy House of Mouse', 'Hard-R content', and 'tear them all apart' to add emotion and excitement to the article. The author also selectively reports information by focusing on the edgier aspects of Disney's upfront presentation, while ignoring other parts such as the focus on storytelling and new projects.
    • Emma Stone, the Oscar-winning star of the Disney-produced Poor Things, was on hand to introduce Bob Iger...
    • Having Williams on hand to introduce it didn’t hurt, either.
    • Iger's decision to grace the Javits Center stage broke Iger’s decades-long stint of sticking it to the upfront audience.
    • The embrace of Hard-R content was apparent from the pitch's opening moments.
    • What seemed to play well were the spots for Disney+ entries from Marvel (Agatha All Along) and Lucasfilm (The Acolyte).
  • Fallacies (85%)
    None Found At Time Of Publication
  • Bias (95%)
    The author uses derogatory language towards Bob Iger and makes light of his age, implying that he should be retired and enjoying his life instead of working. This demonstrates a disrespectful attitude towards the CEO.
    • Instead, he’s here pretending to be excited about a new season of Will f**king Trent.
      • We are back in the strong, masculine hands of our once and rightful Bob,
      • Site Conflicts Of Interest (100%)
        None Found At Time Of Publication
      • Author Conflicts Of Interest (100%)
        None Found At Time Of Publication

      97%

      The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
      (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

      A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

      Jimmy Kimmel Unleashed at Disney Upfronts: “We’re Building One Big Ad-Supported Pile of Sh**”

      The Hollywood Reporter James Hibberd Tuesday, 14 May 2024 22:16
      • Unique Points
        • Disney is consolidating and building one enormous ad-supported streaming pile of content for one price.
        • Netflix also announced their new bundle StreamSaver with ads in shows, according to Kimmel.
      • Accuracy
        No Contradictions at Time Of Publication
      • Deception (100%)
        None Found At Time Of Publication
      • Fallacies (85%)
        The article contains several examples of hyperbole and exaggeration, as well as some inflammatory rhetoric. Jimmy Kimmel's monologue at the Disney upfronts is filled with cutting jokes and sarcastic comments directed at various figures in the entertainment industry. While there are no formal fallacies present, the language used by Kimmel could be considered an informal fallacy of exaggeration.
        • We are building one enormous ad-supported streaming pile of shit.
      • Bias (100%)
        None Found At Time Of Publication
      • Site Conflicts Of Interest (100%)
        None Found At Time Of Publication
      • Author Conflicts Of Interest (100%)
        None Found At Time Of Publication

      99%

      The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
      (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

      A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

      Bob Iger Returns To Upfront Stage For First Time Since 1994 With Pitchman Praise For Disney’s “Creative Excellence” & Jimmy Kimmel’s Roast To Follow

      Deadline Hollywood Dominic Patten Tuesday, 14 May 2024 20:43
      • Unique Points
        • Bob Iger made a rare appearance on stage at Disney’s upfront presentation in New York City for the first time since 1994.
        • Disney is the number one company for total TV viewing according to Nielsen’s Media Distribution report.
        • Iger noted that television used to be watched on a television and now it is consumed differently.
        • Disney has an array of outstanding creative engines producing world class talent.
      • Accuracy
        No Contradictions at Time Of Publication
      • Deception (100%)
        None Found At Time Of Publication
      • Fallacies (95%)
        The author makes several statements about Disney's success and creative excellence without providing any evidence or logical reasoning to support these claims. This can be considered an appeal to authority fallacy as the author is asserting that Disney is the embodiment of creative excellence without providing any evidence or logical reasoning to back up this claim.
        • “To run a company that is the embodiment of creative excellence, of great and bold storytelling, of quality, and of innovation.”
        • “And great storytelling is something Disney has always excelled at. We have an array of outstanding creative engines, producing world class talent.”
      • Bias (100%)
        None Found At Time Of Publication
      • Site Conflicts Of Interest (100%)
        None Found At Time Of Publication
      • Author Conflicts Of Interest (100%)
        None Found At Time Of Publication

      99%

      The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
      (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

      A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

      Marvel Drops Daredevil: Born Again, Ironheart Trailers at Disney Upfront

      Variety Jennifer Maas Tuesday, 14 May 2024 21:55
      • Unique Points
        • The theme of Disney’s 2024 upfront presentation to advertisers was ‘connections’.
        • Disney CEO Bob Iger opened the event, marking his first appearance at an ABC upfront in 30 years.
        • Popular projects announced or teased during the event included Marvel’s Daredevil: Born Again, Agatha All Along, and Ironheart; Star Wars: The Acolyte; Wizards of Waverly Place sequel series Wizards Beyond Waverly Place; the fourth season of Only Murders in the Building; The Bear Season 3 teaser; Golden Bachelorette announcement with Joan Vassos as the lead.; Natalia, a forthcoming Hulu drama starring Ellen Pompeo.
        • Selena Gomez appeared to promote Wizards Beyond Waverly Place and reassure Onely Murders in the Building co-stars Steve Martin and Martin Short that their Hulu show would not be affected.
        • The Bear creator Christopher Storer, along with cast members Jeremy Allen White and Ayo Edebiri, could not attend the event in person but sent a Season 3 teaser for those present.
        • Other appearances included Ryan Seacrest announcing the first-ever Golden Bachelorette; Serena Williams hosting the 2024 ESPY Awards on July 11; Jim Gaffigan’s new Hulu standup comedy special; Sterling K. Brown and James Marsden revealing a first look at their Hulu show Paradise; Kerry Washington discussing second seasons of her Onyx series UnPrisoned and Reasonable Doubt; Kaitlin Olson promoting her new ABC drama series High Potential.
        • Kim Kardashian, Michelle Williams, Emma Roberts, and Angela Bassett all gathered to promote their respective FX, Hulu, and ABC projects. Eagles quarterback Jalen Hurts and Abbott Elementary creator Quinta Brunson also appeared to celebrate a new commentator for Monday Night Countdown on ESPN and promote Disney’s Super Bowl in 2027.
        • ABC News anchors David Muir and Robin Roberts promoted Good Morning America and ABC World News Tonight.
        • The event closed with Jimmy Kimmel poking fun at an AI head of Bob Iger, warning the audience about the potential growth of ‘A-Iger’.
      • Accuracy
        No Contradictions at Time Of Publication
      • Deception (100%)
        None Found At Time Of Publication
      • Fallacies (100%)
        None Found At Time Of Publication
      • Bias (100%)
        None Found At Time Of Publication
      • Site Conflicts Of Interest (100%)
        None Found At Time Of Publication
      • Author Conflicts Of Interest (100%)
        None Found At Time Of Publication

      81%

      The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
      (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

      A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

      Jimmy Kimmel Reveals AI Bob Iger, Slams New Disney/WBD Bundle

      IndieWire Tony Maglio Tuesday, 14 May 2024 22:51
      • Unique Points
        • Jimmy Kimmel hosted the annual upfronts week event for TV in 2024 after missing it in 2021 and 2023 due to Covid and writers strike.
        • Bob Iger, CEO of Disney, was announced as an artificially intelligent Bob Iger clone (AIger) who will continue to lead the company.
        • Disney introduced a new bundle with Hulu and Max called the Disney+ bundle with Hulu and Max.
      • Accuracy
        No Contradictions at Time Of Publication
      • Deception (30%)
        The article contains several instances of editorializing and sensationalism. The author uses emotional language to describe Jimmy Kimmel's annual upfronts appearance and makes derogatory comments about Bob Iger, Disney, and Netflix. The title itself is sensationalized with the use of the word 'reveals' implying that something new or groundbreaking will be disclosed when in fact it is just a recap of Kimmel's annual upfronts monologue.
        • Disney introduced the face of the new series The Golden Bachelorette, and Kimmel welcomed her into the ABC family by asking if her grandkids were excited to watch grandma get raw-dogged in a jacuzzi.
        • Kimmel hasn’t been at upfronts since 2021 after getting Covid in 2022 and then canceling last year due to the writers strike. But Iger hasn’t graced the stage in 30 years.
        • Jimmy Kimmel is, without fail, the highlight of TV’s upfronts week every year; 2024 was no exception. (2023 was, due to the writers strike.)
        • We’re still waiting on an official name for the sports streaming bundle, but Kimmel had a catchy one: Weekend at Divorced Dad’s House.
        • Kimmel was especially excited for the new Disney/WBD bundle, calling it an ad-supported streaming pile of shit designed to take down Netflix… that is, until Netflix announced its own bundle today with Peacock and Apple.
        • He started things off with a huge announcement: Bob Iger’s successor at Disney as CEO is… an artificially intelligent Bob Iger clone. AIger.
      • Fallacies (85%)
        The author uses inflammatory rhetoric by repeatedly referring to Disney and its executives as 'scumbags,' 'asses,' and a 'pile of shit.' He also makes a dichotomous depiction by contrasting Disney unfavorably with Netflix. However, the article contains no clear examples of appeals to authority or logical fallacies in the author's assertions.
        • ][The author] called Disney an 'ad-supported streaming pile of shit' designed to take down Netflix.[/
      • Bias (95%)
        The author uses derogatory language towards Bob Iger and Disney multiple times, implying that they are old and outdated. The author also makes light of the potential sale of ABC and Disney's bundling strategy. These actions demonstrate a clear bias against Bob Iger and Disney.
        • I haven’t seen this much corporate camaraderie in this business since last summer since they all worked together to starve the writers.
          • This guy, he should be retired by now. He should be off on a yacht somewhere, instead he’s here pretending to be excited about a new season of ‘Will Fucking Trent,’
            • We uploaded him to the cloud so that we can live in peace and prosperity under the watchful AI of the Iger. All hail AIger!
              • you’ve seen our churn rates. This is Churnobyl.
              • Site Conflicts Of Interest (100%)
                None Found At Time Of Publication
              • Author Conflicts Of Interest (100%)
                None Found At Time Of Publication