Dunkin' Donuts to Pay $7 Million for Super Bowl Advertisement Featuring Ben Affleck and Other Celebrities

Boston, Massachusetts United States of America
Dunkin Donuts is paying $7 million for their 30-second spot featuring Ben Affleck and other celebrities.
The cost of advertising during the Super Bowl has skyrocketed in recent years, with a 30-second commercial during Super Bowl XLVIII running $7 million.
The Super Bowl is a highly anticipated event that attracts millions of viewers every year.
This year, the game will be played on CBS and it's expected to have an audience of over 100 million people watching.
Dunkin' Donuts to Pay $7 Million for Super Bowl Advertisement Featuring Ben Affleck and Other Celebrities

The Super Bowl is a highly anticipated event that attracts millions of viewers every year. This year, the game will be played on CBS and it's expected to have an audience of over 100 million people watching. The cost of advertising during the Super Bowl has skyrocketed in recent years, with a 30-second commercial during Super Bowl XLVIII running $7 million. This year, Dunkin’ Donuts is paying $7 million for their 30-second spot featuring Ben Affleck and other celebrities.


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Confidence

80%

Doubts
  • It's not clear if there are any specific facts about the ad that could be improved upon.
  • The cost of advertising during the Super Bowl is accurate, but it would be helpful to include more information on how Dunkin Donuts plans to use their spot.

Sources

54%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Jennifer Lopez Puts an End to Ben Affleck’s Pop-Star Dreams in Dunkin’s Super Bowl Ad: Watch

Billboard Magazine Anna Chan Monday, 12 February 2024 00:52
  • Unique Points
    • Jennifer Lopez is putting an end to Ben Affleck's pop-star dreams in Dunkin's Super Bowl ad.
    • The spot picks up where the most recent Dunkin game-day ad left off, with Affleck getting advice on his musical career from Jack Harlow.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (30%)
    The article is deceptive in several ways. Firstly, it implies that Jennifer Lopez is trying to sabotage Ben Affleck's pop-star dreams when the reality is that she has been encouraging him and helping him with his music career. Secondly, the article uses sensationalism by portraying a scene where J. Lo looks embarrassed from her booth while Fat Joe stares at them with an incredulous look on his face, which may not be accurate or representative of their actual reactions to the situation.
    • Jennifer Lopez looks embarrassed from her booth while Fat Joe stares at them with an incredulous look on his face. This scene may not be accurate or representative of their actual reactions to the situation.
    • The actor declares in the star-studded spot that Jennifer Lopez isn't gonna let him do it his way. This implies that she is trying to sabotage Ben Affleck's pop-star dreams, which is not accurate or representative of their actual relationship.
  • Fallacies (75%)
    The article contains several examples of informal fallacies. The author uses an appeal to authority by stating that Jennifer Lopez is a pop superstar and Ben Affleck should follow her lead in his musical career. This statement implies that Lopez's success as a pop star makes her opinion on music matters more valid than Affleck's, which is not necessarily true. The author also uses inflammatory rhetoric by describing the Boston Massacre and using exclamation marks to emphasize certain points in the article.
    • The statement 'Jennifer Lopez is a pop superstar and Ben Affleck should follow her lead in his musical career' implies that Lopez's success as a pop star makes her opinion on music matters more valid than Affleck's, which is not necessarily true.
    • The use of exclamation marks to emphasize certain points in the article creates inflammatory rhetoric.
  • Bias (80%)
    The article is biased against Ben Affleck and his attempt to become a pop star like Jennifer Lopez. The author uses sarcastic quotes and phrases such as
    • , “Don’t dunk away with my heart, girl?”
      • , You had to see it, but I forgive you!”
        • You're blinded by them pinstripes! There goes Babe Ruth!
        • Site Conflicts Of Interest (0%)
          Anna Chan has a conflict of interest on the topics Ben Affleck and Jennifer Lopez as she is reporting on their relationship in Dunkin's Super Bowl ad.
          • Author Conflicts Of Interest (0%)
            The author has a conflict of interest on the topic of Ben Affleck as they are reporting on his failed attempt to become a pop star in Dunkin's Super Bowl ad. The article does not disclose this conflict.

            59%

            The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
            (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

            A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

            Ben Affleck, Matt Damon and Tom Brady Form a Boy Band (and Embarrass J.Lo) in Dunkin’s Super Bowl Commercial

            People Magazine Monday, 12 February 2024 10:15
            • Unique Points
              • Ben Affleck, Matt Damon and Tom Brady form a boy band in Dunkin's Super Bowl commercial
              • The trio all come together to celebrate Boston's favorite coffee brand
              • During the teaser for the ad that aired during the Grammys, fans could see Affleck's journey to becoming a popstar with Charli Dameilo.
              • In the big game day commercial, viewers watch his hard work come to fruition as he forms a musical group (the DunKings!) with Damon and Brady
              • Lopez appears in a recording studio with rapper Fat Joe, drinking from a sparkly Dunkin' cup
              • Affleck tells Harlow that last year Lopez came to his work. Now, he got to show her what he can do.
              • The DunKings perform the act in front of Lopez and Brady shares a solo singing
            • Accuracy
              • Jennifer Lopez is putting an end to Ben Affleck's pop-star dreams in Dunkin's Super Bowl ad.
              • The spot picks up where the most recent Dunkin game-day ad left off, with Affleck getting advice on his musical career from Jack Harlow.
            • Deception (50%)
              The article is deceptive in several ways. Firstly, the title of the article implies that Ben Affleck and Matt Damon are forming a boy band with Tom Brady. However, this is not entirely accurate as they only appear together in one scene of the commercial and do not form an actual boy band.
              • The title of the article implies that Ben Affleck, Matt Damon, and Tom Brady formed a boy band. This is false because they only appeared together in one scene of the commercial.
            • Fallacies (80%)
              The article contains an example of a false dilemma fallacy. The author presents the idea that Ben Affleck and Matt Damon have formed a boy band with Tom Brady as if it is their only option for celebrating Boston's favorite coffee brand. However, there are other ways to celebrate this brand without forming a boy band.
              • The DunKings
              • DunKings Munchkins Skewers
            • Bias (85%)
              The article is promoting a boy band formed by Ben Affleck and Matt Damon with Tom Brady. The ad celebrates Boston's favorite coffee brand Dunkin'. It also features Jennifer Lopez who is embarrassed by the performance of the DunKings.
              • ]DunKings!" he says, announcing the name of the band.
              • Site Conflicts Of Interest (0%)
                The article contains multiple examples of conflicts of interest. The author is a member of the boy band featured in the commercial and has a personal relationship with Jennifer Lopez.
                • Ben Affleck, Matt Damon and Tom Brady are members of the boy band featured in Dunkin's Super Bowl commercial.
                • Author Conflicts Of Interest (0%)
                  None Found At Time Of Publication

                84%

                The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
                (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

                A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

                Celebrities are paid a shocking amount for 30-second Super Bowl ads

                CNN News Site: In-Depth Reporting and Analysis with Some Financial Conflicts and Sensational Language Friday, 09 February 2024 11:00
                • Unique Points
                  • Affleck helped conceive the creative concept of the ad and his production company produced and directed it. Part of the deal to get Affleck on board was Dunkin' making a sizable donation to his nonprofit.
                  • Most Super Bowl shoots are usually one to two days. At least two major Hollywood stars received more than $5 million for their participation in ads this year in which they were seen on camera for less than 20 seconds, sources tell CNN.
                • Accuracy
                  • The upcoming quarterly refunding update from the US Treasury will provide information on how much bond supply there will be
                  • Los Angeles CNN reported that after Ben Affleck appeared as a Dunkin drive-thru worker in a Super Bowl commercial last year, sales exploded and they sold more donuts than any other day in their history.
                  • Affleck helped conceive the creative concept of the ad and his production company produced and directed it. Part of the deal to get Affleck on board was Dunkin making a sizable donation to his nonprofit, ET reported last year
                  • Super Bowl commercials are bursting with Hollywood stars this year.
                  • Most Super Bowl shoots are usually one to two days.
                • Deception (90%)
                  The article is deceptive in several ways. Firstly, it claims that Ben Affleck's Super Bowl commercial was a huge success for Dunkin', but it does not provide any evidence to support this claim. Secondly, the article states that Affleck helped conceive the creative concept of the ad and his production company produced and directed it, but there is no mention of how much he was paid for these services. Thirdly, the article claims that Larry David received $10 million to appear in a Super Bowl ad for FTX, but this information is not accurate as David did not receive any payment from FTX. Fourthly, the article states that most Super Bowl commercials are one to two days long and cost between $25,000 and $1 million per celebrity appearance. However, it does not provide any evidence to support these claims.
                  • The article claims that Ben Affleck's Super Bowl commercial was a huge success for Dunkin', but there is no evidence provided to support this claim.
                • Fallacies (100%)
                  None Found At Time Of Publication
                • Bias (100%)
                  None Found At Time Of Publication
                • Site Conflicts Of Interest (50%)
                  There are multiple examples of conflicts of interest found in the article. The author has a financial stake in Dunkin' Donuts as they mention Scott Murphy, president of Dunkin', and also mentions an individual close to the Super Bowl campaign which could be interpreted as having a personal relationship with them.
                  • [Individual close to the Dunkin' Super Bowl campaign]
                    • The article mentions Scott Murphy, president of Dunkin' Donuts. This suggests that the author has a financial stake in the company.
                    • Author Conflicts Of Interest (0%)
                      None Found At Time Of Publication

                    92%

                    The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
                    (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

                    A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

                    How much does a Super Bowl commercial cost in 2024? 30-second ad prices through history

                    USA Today Sunday, 11 February 2024 00:00
                    • Unique Points
                      • Super Bowl commercials are big business
                      • $7 million is what to know about the astronomical cost of Super Bowl ads: How much does a Super Bowl commercial cost in 2024? A 30-second commercial during Super Bowl XLVIII, which airs on CBS in February 2014, will cost.
                      • Here's what to know about the history of Super Bowl ad prices through the years
                      • $7 million is what a 30-second commercial during Super Bowl XLVIII costs.
                    • Accuracy
                      • The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s
                      • Jennifer Lopez is putting an end to Ben Affleck's pop-star dreams in Dunkin's Super Bowl ad.
                    • Deception (100%)
                      None Found At Time Of Publication
                    • Fallacies (85%)
                      The article contains an appeal to authority by stating that the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s. The author also uses inflammatory rhetoric when they describe Super Bowl commercials as 'big business' and state that brands shell out millions of dollars to get their products out in front of viewers. Additionally, there is a dichotomous depiction of the cost of Super Bowl ads being astronomical while also stating that 30-second commercials during Super Bowl 58 will cost $7 million.
                      • The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s.
                    • Bias (85%)
                      The article is biased towards the high cost of Super Bowl commercials. The author states that brands are shelling out millions of dollars for a spot and provides historical data to show how much each year's ads have cost. This creates an expectation that the price will continue to increase in future years, which could be seen as promoting or endorsing this trend.
                      • Here's what you need to know about the astronomical cost of Super Bowl ads: How much does a Super Bowl commercial cost in 2024? A 30-second commercial during Super Bowl 58 costs $7 million.
                        • Super Bowl commercial cost by year Here's what 30-second Super Bowl ads have cost through the years:
                          • ]The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s[
                          • Site Conflicts Of Interest (100%)
                            None Found At Time Of Publication
                          • Author Conflicts Of Interest (0%)
                            None Found At Time Of Publication