Fast-food chains like McDonald's, Taco Bell, Burger King, and Wendy's have introduced or revived $5 meal deals to attract customers amid economic uncertainty.
McDonald's launched its $5 Meal Deal with a choice of McDouble burger or McChicken sandwich, small fries, four-piece Chicken McNuggets, and a small soft drink and saw an increase in traffic as a result.
The value meal trend is not limited to McDonald's; Sonic, Del Taco, and Starbucks have also introduced similar deals.
Fast-food chains, including McDonald's, Taco Bell, Burger King, and Wendy's, have introduced or revived meal deals priced at $5 to attract customers who have reduced their spending due to economic uncertainty. These value meals are essential for restaurants as they face limited space to add more prices on their menus and traffic and sales growth has slowed. McDonald's launched its $5 Meal Deal with a choice of McDouble burger or McChicken sandwich, small fries, four-piece Chicken McNuggets, and a small soft drink. The company reported an increase in traffic as a result of the promotions. Other chains like Wendy's, Burger King, and Jack in the Box also have similar deals.
McDonald's will extend its $5 Meal Deal to about 93% of U.S. locations through August. The Chicago-based quick-service chain kicked off the deal on June 25 and saw strong visitation trends as a result, according to outside analytics firms Placer.ai and R.J. Hottovy.
The value meal trend is not limited to McDonald's alone; Sonic and Del Taco have introduced robust $1.99 menus with cheap burgers, nachos, and fries, while Starbucks has introduced its first-ever breakfast deals around $5.
McDonald’s, Taco Bell, Burger King and Wendy’s have unveiled or revived meal deals with a $5 price tag to win over customers who have cut back their spending.
McDonald’s is seeing traffic increase as a result of the promotions.
Restaurants are running out of space to take more price on their menus, so value meals are necessary to fuel traffic and sales growth.
McDonald's will extend $5 Meal Deal at about 93% of U.S. locations through August.
McDonald's launched $5 Meal Deal on June 25 with a choice of McDouble burger or McChicken sandwich, small fries, four-piece Chicken McNuggets and a small soft drink.
McDonald's isn’t the only quick-service operator embracing value deals as consumers express uncertainty in the economy. Wendy’s, Burger King and Jack in the Box also have similar promotions.
McDonald's sales growth slowed and store traffic declined due to price hikes.
McDonald's brought back a $5 meal deal consisting of a double cheeseburger or McChicken sandwich, small french fries, four-piece chicken nuggets, and a small soft drink.
Sonic and Del Taco introduced robust $1.99 menus full of cheap burgers, nachos, and fries.
Starbucks introduced its first-ever breakfast deals for around $5.
Accuracy
No Contradictions at Time
Of
Publication
Deception
(30%)
The article contains editorializing and manipulation of consumer perception by the author. The author states 'It's hard to see these price slashing measures as anything other than a direct response to consumers who have complained for years about the rising prices of fast food.' This is an opinionated statement that goes beyond reporting facts. Additionally, the author uses emotional language such as 'capitalist reality', 'figuratively rubbing their hands together like cartoon villains', and 'tricking consumers into thinking they're getting a good deal when they're not'. These statements are meant to elicit an emotional response from the reader and manipulate their perception of the situation. The author also uses sensational language such as 'fast food has really fucked up its value proposition.' This statement is an exaggeration that goes beyond reporting facts.
fast food has really fucked up its value proposition.
It's hard to see these price slashing measures as anything other than a direct response to consumers who have complained for years about the rising prices of fast food.
Fallacies
(80%)
The author makes an appeal to consumer perception with the statement 'This new deal is more about value perception.' This can be considered a fallacy of appeals to emotion and appeals to authority as the author is implying that changing the narrative through these meal deals will change consumers' perceptions and get them back in the drive-thru, despite prices not actually going down significantly.
'This new deal is more about value perception.', McDonald's CEO Joe Erlinger
McDonald's launched a new $5 Meal Deal with a choice of McDouble burger or McChicken sandwich, small fries, four-piece Chicken McNuggets and a small soft drink.
McDonald's is extending the $5 Meal Deal at about 93% of U.S. locations through August.
Accuracy
McDonald's is seeing traffic increase as a result of the promotions.
60% of respondents to a recent LendingTree survey have cut back their fast-food spending because it is too expensive.
McDonald's franchisees banded together to form the National Owners Association in 2018 and have fought back against unpopular discounts.
