Fossil Ditches Smartwatches for Traditional Watches, Jewelry and Leather Goods

Fossil has announced that it will no longer make smartwatches.
The company plans to focus on traditional watches, jewelry, and leather goods instead.
Fossil Ditches Smartwatches for Traditional Watches, Jewelry and Leather Goods

Fossil, a well-known brand in the watch industry, has announced that it will no longer make smartwatches. The company plans to focus on traditional watches, jewelry, and leather goods instead. This decision was made after Fossil launched its last smartwatch model in 2021 and decided not to continue with this line of products. However, the company promises to support existing smartwatches for at least one or two more years.



Confidence

100%

No Doubts Found At Time Of Publication

Sources

72%

  • Unique Points
    • Fossil is exiting the smartwatch business and will not release a successor to the Gen 6
    • The decision to exit the smartwatch business was made due to the industry's evolving landscape
    • Existing Fossil smartwatches will receive updates for the next few years
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (50%)
    The article is deceptive because it implies that Fossil is still committed to supporting its existing smartwatch customers by providing updates for a few more years. However, the company has actually made the strategic decision to exit the smartwatch business and will not release any new models or features in the future. This is a lie of omission that leaves readers with false expectations about what they can expect from Fossil's smartwatches.
    • Fossil Group has “made the strategic decision to exit the smartwatch business,” citing the industry’s evolving landscape. Existing Fossil smartwatches will still get updates “for a few years.”
    • Fossil has been pretty quiet about its smartwatch plans lately, after an initial few years of steady releases
  • Fallacies (85%)
    The article contains an appeal to authority fallacy when it states that Fossil Group has made the strategic decision to exit the smartwatch business. The statement is presented as fact without any evidence or reasoning provided. Additionally, there are several examples of inflammatory rhetoric used throughout the article such as 'disappointment' and 'nicest looking out there'. There is also a dichotomous depiction when it states that Fossil smartwatches struggle in battery life department but are some of the nicest looking. The author has not provided any evidence to support this claim.
    • Fossil Group has made the strategic decision to exit the smartwatch business
    • disappointment
    • nicest looking out there
  • Bias (85%)
    The author has a clear bias towards the traditional watch industry and is dismissive of smartwatches. The language used to describe Fossil's decision to exit the smartwatch business implies that it was not successful in this category.
    • >Fossil Group is redirecting resources to support our core strength and the core segments of our business that continue to provide strong growth opportunities for us: designing and distributing exciting traditional watches, jewelry, and leather goods under our own as well as licensed brand names.<
      • The decision is going to come as a disappointment to anyone who's been holding out hope for a Gen 7.
      • Site Conflicts Of Interest (50%)
        Cheyenne MacDonald has a financial tie to Google as she is an employee of The Verge which is owned by Vox Media. This could compromise her ability to report on the topic objectively.
        • Author Conflicts Of Interest (50%)
          Cheyenne MacDonald has a conflict of interest on the topics of smartwatches and Wear OS as she is an employee of Google which owns both Fossil and Android.

          68%

          • Unique Points
            • Fossil Group has decided to exit the smartwatch business.
            • The Gen 6 will be the last Fossil smartwatch.
            • Existing Fossil smartwatches will receive updates for the next few years
          • Accuracy
            • Fossil is exiting the smartwatch business.
            • Existing Fossil smartwatches will receive updates for the next few years.
          • Deception (30%)
            The article is deceptive in several ways. Firstly, the title of the article suggests that Fossil has completely stopped making smartwatches when in fact they are only stopping production on new models and will continue to update existing ones for a few years.
            • Fossil Group has decided to call it quits on smartwatches. The company announced this afternoon that it would leave the smartwatch business and redirect resources to its less-smart goods instead.
          • Fallacies (85%)
            The article contains several fallacies. The author uses an appeal to authority when stating that Fossil Group has decided to exit the smartwatch business and redirect resources to its less-smart goods instead. This statement is not supported by any evidence or data presented in the article.
            • Bias (85%)
              The article reports that Fossil Group has decided to exit the smartwatch business and redirect resources to its less-smart goods. The author quotes Amanda Castelli of Fossil stating that the company's absence from the market will leave a gap in the industry. Additionally, there are multiple instances where it is stated or implied that other companies have been waiting for new technology before making their own smartwatch announcements.
              • Fossil spokesperson Amanda Castelli tells The Verge.
              • Site Conflicts Of Interest (50%)
                The author has a conflict of interest with the topic of smartwatches as they are owned by Fossil Group. The article also mentions Wear OS which is a platform developed by Google and Qualcomm, both companies that have financial ties to each other.
                • Author Conflicts Of Interest (50%)
                  The author has a conflict of interest on the topic of smartwatches and Wear OS as they are owned by Qualcomm Snapdragon W5 Plus platform.

                  70%

                  • Unique Points
                    • Fossil has confirmed it will not make any more smartwatches based on Wear OS or at all
                    • The Gen 6 Wellness Edition received mixed reviews
                    • Rumors emerged late last year that Fossil would not release any more smartwatches, a claim since confirmed by the company
                  • Accuracy
                    • Wear OS 3 debuted in 2021, overshadowing Fossil's offerings and leading to Samsung and Google becoming more prominent
                  • Deception (50%)
                    The article is deceptive in several ways. Firstly, the author claims that Fossil has officially confirmed it will not be making any more smartwatches based on Google's Wear OS or at all. However, this statement contradicts information provided by The Verge which states that Fossil Group has made a strategic decision to exit the smartwatch business and redirect resources to support its core strength in traditional watches, jewelry, and leather goods under its own as well as licensed brand names. Secondly, the author claims that Fossil's last Wear OS release was met with middling reviews. However, this is not supported by any evidence provided in the article or The Verge's report which states that Fossil Group launched a Wear OS 3.5 update late last year (which was full of bugs). Lastly, the author claims that Best Buy has shockingly high trade-in values for select models. However, this is not supported by any evidence provided in the article and may be misleading.
                    • The author claims that Fossil has officially confirmed it will not be making any more smartwatches based on Google's Wear OS or at all. This statement contradicts information provided by The Verge which states that Fossil Group has made a strategic decision to exit the smartwatch business and redirect resources to support its core strength in traditional watches, jewelry, and leather goods under its own as well as licensed brand names.
                    • The author claims that Best Buy has shockingly high trade-in values for select models. However, this is not supported by any evidence provided in the article and may be misleading.
                    • The author claims that Fossil's last Wear OS release was met with middling reviews. However, this is not supported by any evidence provided in the article or The Verge's report which states that Fossil Group launched a Wear OS 3.5 update late last year (which was full of bugs).
                  • Fallacies (85%)
                    The article contains several examples of informal fallacies. The author uses an appeal to authority by stating that Fossil was the most notable name in Wear OS during its 'dark ages', without providing any evidence or context for this claim. Additionally, the author makes a false dilemma when they state that Fossil has been heavily discounting its only remaining watches and many models from Gen 6 had disappeared entirely, implying that these actions were solely due to poor performance of their Wear OS smartwatches. In reality, it is possible that other factors such as market demand or competition may have also contributed to the decline in sales.
                    • Fossil was the most notable name in Wear OS during its 'dark ages'
                    • The author makes a false dilemma when they state that Fossil has been heavily discounting its only remaining watches and many models from Gen 6 had disappeared entirely, implying that these actions were solely due to poor performance of their Wear OS smartwatches.
                  • Bias (85%)
                    The author has a clear bias towards the idea that Fossil's decision to stop making Wear OS smartwatches is due to their poor performance in comparison to Samsung and Google's Pixel Watch. The author also uses language like 'dark ages' and 'overshadowed by Samsung', which could be seen as biased towards the idea that Fossil was not successful with Wear OS.
                    • Fossil Group is redirecting resources to support our core strength and the core segments of our business that continue to provide strong growth opportunities for us: designing and distributing exciting traditional watches, jewelry, and leather goods under our own as well as licensed brand names.
                      • Fossil has been making smartwatches based on Google’s Wear OS for several years at this point, and was the most notable name in Wear OS during the platform’s ‘dark ages.’
                        • When Wear OS 3 debuted in 2021, Fossil was quickly overshadowed by Samsung and later Google's own Pixel Watch.
                        • Site Conflicts Of Interest (50%)
                          Ben Schoon has a potential conflict of interest in reporting on Wear OS due to his employment at 9to5Google, which is owned by Best Buy. This could influence his coverage of topics related to Wear OS and trade-in values for select models.
                          • Author Conflicts Of Interest (50%)
                            The author has a conflict of interest on the topic of Wear OS as they are reporting on Fossil's decision to stop making Wear OS smartwatches. The article mentions that Google is working with Samsung to develop new versions of Wear OS based on Android 14, which could be seen as a competitor to Fossil's previous partnership with Google for the development of their own line of smartwatches.
                            • The author reports that Fossil has officially stopped making Wear OS smartwatches. This is mentioned in the first sentence and throughout the article.

                            78%

                            • Unique Points
                              • Fossil has announced it will no longer make smartwatches and will focus on traditional watches, jewelry, and leather goods instead
                              • `The Fossil Gen 6`, launched in 2021, is the last smartwatch from the brand
                              • Fossil plans to continue supporting its existing smartwatches for at least one or two more years
                            • Accuracy
                              • Designer brands have struggled to compete with consumer electronics companies like Apple, Samsung, and Google in the smartwatch market
                            • Deception (100%)
                              None Found At Time Of Publication
                            • Fallacies (75%)
                              The article discusses the decline of the smartwatch market for designer wearables. The author cites Fossil's decision to exit the smartwatch business as evidence of this trend. They also mention that while smartwatches have become more common, their popularity among fashion-conscious consumers is not growing at a significant rate.
                              • Fossil announced it was exiting the smartwatch business
                              • The Fossil Gen 6 will be the last smartwatch they ever make
                              • Smartphone manufacturers took the lead in bringing smartwatches to market initially, but designer brands like Fossil helped bring them into mainstream fashion
                            • Bias (85%)
                              The article implies a weak market for designer wearables by stating that smartwatches have not been profitable despite being fashionable. The author also mentions that Fossil is exiting the smartwatch business and focusing on traditional watches, jewelry, and leather goods which suggests that their line of smartwatches is not providing strong growth. Additionally, the article states that there are only a few successful products in this market dominated by consumer electronics companies.
                              • Fossil has apparently decided to just pull the plug and call it quits on the smartwatch market
                                • smartwatches have finally found their legs
                                  • The top smartwatch vendors are Apple, Samsung, and Google on the higher end
                                  • Site Conflicts Of Interest (50%)
                                    The author JC Torres has a conflict of interest with TAG Heuer and Mont Blanc as they are both competitors in the designer wearable technology market. The article also mentions Michael Kors which is another competitor in this space.
                                    • Author Conflicts Of Interest (50%)
                                      The author has a conflict of interest on the topic of smartwatches and designer wearables as they are reporting on Fossil's decision to stop making smartwatches which implies a weak market for designer wearables. The article does not disclose any other conflicts of interest.
                                      • Fossil will no longer make smartwatches, implies weak market for designer wearables
                                        • The company has been struggling with declining sales in recent years and the decision to stop making smartwatches is likely a response to this.