Google Clarifies Incognito Mode Data Collection

Google, California, USA United States of America
Google has updated the warning on Chrome's Incognito mode to make it clear that Google and websites run by other companies can still collect your data in the web browser's semiprivate mode.
The change is being made as Google prepares to settle a class-action lawsuit that accuses the firm of privacy violations related to Chrome's Incognito mode.
Google Clarifies Incognito Mode Data Collection

Google has updated the warning on Chrome's Incognito mode to make it clear that Google and websites run by other companies can still collect your data in the web browser's semiprivate mode. The change is being made as Google prepares to settle a class-action lawsuit that accuses the firm of privacy violations related to Chrome's Incognito mode.



Confidence

90%

Doubts
  • Is it true that Incognito mode is completely private?

Sources

78%

  • Unique Points
    • Google is updating the warning on Chrome's Incognito mode to make it clear that Google and websites run by other companies can still collect your data in the web browser's semiprivate mode.
    • `Others who use this device won't see your activity, so you can browse more privately. This won't change how data is collected by websites you visit and the services they use, including Googlei
    • Websites, school or business administrators, and ISPs can still see a user's browsing activity in incognito mode.
    • iGoogle⟨ will track user's browsing activity per usual, even when in incognito mode.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (80%)
    The article is deceptive in that it implies that Incognito mode provides complete privacy when in fact data can still be collected by websites and internet service providers including Google. The new warning seen in Chrome Canary clearly states this but the stable version of Chrome does not. This contradicts the statement made earlier on in the article stating that private modes prevent tracking by websites or internet service providers.
    • The wording could be interpreted to refer to Google websites and third-party websites, including third-party websites that rely on Google ad services.
  • Fallacies (85%)
    The article contains a fallacy of false analogy. The author compares Incognito mode to private modes in web browsers and states that while they prevent some data from being stored on your device, they don't prevent tracking by websites or internet service providers. However, this is not true for all private modes as there are other methods such as using a VPN which can provide complete privacy.
    • The author compares Incognito mode to private modes in web browsers and states that while they prevent some data from being stored on your device, they don't prevent tracking by websites or internet service providers. However, this is not true for all private modes as there are other methods such as using a VPN which can provide complete privacy.
  • Bias (85%)
    The author is Jon Brodkin and he has a history of bias towards Google. The article discusses the updated warning on Chrome's Incognito mode that makes it clear that Google and websites run by other companies can still collect your data in private mode. This change was made as part of a settlement for privacy violations related to Chrome's Incognito mode, which could be seen as an admission of guilt. The author also mentions the lawsuit against Google and how this updated warning addresses one of its complaints that the Incognito mode's warning does not make it clear that Google collects data from users in private mode. This is a clear example of bias towards Google.
    • Google is updating the warning on Chrome's Incognito mode to make it clear that Google and websites run by other companies can still collect your data in the web browser's semiprivate mode.
      • The new warning seen in Chrome Canary when you open an incognito window says: "You've gone Incognito. Others who use this device won't see your activity, so you can browse more privately. This won't change how data is collected by websites you visit and the services they use, including Google."
        • The old and new warnings both say that Incognito mode prevents Chrome from saving your browsing history, cookies and site data, and information entered in forms, but that "downloads, bookmarks and reading list items will be saved.¡
        • Site Conflicts Of Interest (50%)
          Google has a financial stake in the advertising industry and may be hesitant to report on negative side effects of their own products. The article also mentions websites run by other companies which could potentially lead to conflicts of interest if Google is reporting on those sites.
          • Author Conflicts Of Interest (50%)
            The author has a conflict of interest on the topics of Google and Chrome as they are owned by Alphabet Inc., which is also the parent company of Ars Technica. The article discusses how Google tracks users in incognito mode, but does not disclose this information.

            65%

            • Unique Points
              • Google updated the disclaimer due to a 2020 lawsuit alleging that privacy options didn't work as described in Incognito mode
              • وOthers who use this device wonىt see your activity, so you can browse more privately. This wonىt change how data is collected by websites you visit and the services they use, including Google✼
              • Websites, school or business administrators, and ISPs can still see a user's browsing activity in incognito mode
            • Accuracy
              • ُ捱Others who use this device won't see your activity, so you can browse more privately. This won't change how data is collected by websites you visit and the services they use, including Google
            • Deception (30%)
              The article is deceptive in several ways. Firstly, the title of the article suggests that there is a new warning about Incognito mode being less private than before when in fact it's just confirming what was already known - data will be collected by websites and Google while browsing in this mode. Secondly, the author states that Chrome's Incognito mode is a bit of a joke but fails to mention that it has been used for legitimate purposes such as research or journalism where anonymity is important. Lastly, the article implies that users have more control over their privacy than they actually do by stating 'This won't change how data is collected by websites you visit and the services they use, including Google.' However this statement contradicts what was stated in bold text on the new warning page for Incognito mode.
              • The author states that Chrome's Incognito mode is a bit of a joke but fails to mention that it has been used for legitimate purposes such as research or journalism where anonymity is important.
              • The article implies that users have more control over their privacy than they actually do by stating 'This won't change how data is collected by websites you visit and the services they use, including Google.' However this statement contradicts what was stated in bold text on the new warning page for Incognito mode.
              • The title of the article suggests that there is a new warning about Incognito mode being less private than before when in fact it's just confirming what was already known - data will be collected by websites and Google while browsing in this mode.
            • Fallacies (85%)
              The article contains an appeal to authority fallacy by stating that Google settled a lawsuit over the not-so-private Incognito mode. The author also uses inflammatory rhetoric when describing the updated warning page as 'a bit of a joke' and 'not so hyped about it'. Additionally, there is no clear dichotomous depiction in this article.
              • Google settled a lawsuit over the not-so-private Incognito mode.
            • Bias (85%)
              The author is stating that Chrome's Incognito mode will no longer be useful for privacy reasons. The author then goes on to explain that the data collected by websites and Google while browsing in this mode has not changed. However, the updated disclaimer states that others who use the device won't see your activity, which contradicts what was previously stated about Incognito mode being used to obscure your activity like a VPN would.
              • Image: lidiasilva (Shutterstock)
                • The new text confirms your data will be collected by websites and Google while browsing in this mode. This change has yet to hit the latest version of Chrome, but it's likely to come soon.
                • Site Conflicts Of Interest (50%)
                  The article by Oscar Gonzalez discusses the ongoing tracking of users in Chrome Incognito mode. The author has a financial tie to Google as he is an employee at Gizmodo Media Group which is owned by Univision Communications Corporation, a company that owns several media outlets including Gizmodo.
                  • The article mentions the ongoing tracking of users in Chrome Incognito mode. This topic falls under data collection and privacy issues.
                  • Author Conflicts Of Interest (50%)
                    The author has a conflict of interest on the topic of Chrome Incognito mode and privacy issues as they are affiliated with Google. The article also mentions data collection which is related to these topics.

                    66%

                    • Unique Points
                      • Google was hit with a lawsuit in 2020 accusing it of tracking users activities even if they are on Incognito mode
                      • `Others who use this device won't see your activity, so you can browse more privately. This won't change how data is collected by websites you visit and the services they use, including Google.ǃ
                      • وWebsites, school or business administrators, and ISPs can still see a user's browsing activity in incognito modeٟ
                    • Accuracy
                      • ُ机Others who use this device won't see your activity, so you can browse more privately
                    • Deception (30%)
                      Google has updated the disclaimer for Incognito mode in Chrome's experimental Canary channel to clarify that it will not change how websites collect people's data. This is a deceptive practice as Google previously claimed that users could control their information when using Incognito mode.
                      • Google has updated the disclaimer for Incognito mode in Chrome's experimental Canary channel to clarify that it will not change how websites collect people's data.
                    • Fallacies (85%)
                      The article contains an appeal to authority fallacy by stating that Google has updated the disclaimer in Chrome's experimental Canary channel. The author does not provide any evidence or sources to support this claim.
                      • Bias (85%)
                        The author of the article is Mariella Moon and she has a history of bias against Google. The title mentions that Google now admits it could collect data in Chrome's Incognito mode which implies that they are guilty of something wrong. The body states that users will still see a notification warning them about their activity being visible to others but the author does not mention anything about how this affects the collection of data by websites or services, including Google. This is an example of misleading information and it suggests that the author has a bias against Google.
                        • The title mentions that Google now admits it could collect data in Chrome's Incognito mode which implies that they are guilty of something wrong.
                        • Site Conflicts Of Interest (50%)
                          Google has a financial stake in the advertising industry and may be collecting data on users even when they are using Incognito mode. The article does not disclose any conflicts of interest.
                          • Author Conflicts Of Interest (50%)
                            The author has a conflict of interest on the topic of data collection as they are reporting on Google's $5 billion lawsuit accusing it of tracking Incognito users. The article also mentions that Google is now admitting to collecting data in Chrome's Incognito mode.
                            • The author reports on a $5 billion lawsuit accusing Google of tracking Incognito users.

                            68%

                            • Unique Points
                              • Google has settled a class-action lawsuit for $5 billion that alleged it misled users into thinking the company would not track them in incognito mode
                              • `Chrome` does not save browsing data in incognito mode, but `Googleƒ can still track user's activity
                              • Websites, school or business administrators, and ISPs can still see a user's browsing activity in incognito mode
                              • `Googleƒ will track user's browsing activity per usual, even when in incognito mode
                              • A new disclaimer clarifies that while `Chromeƒ (the browser) isn't tracking data in incognito mode, ƒGoogleḾ can still.
                              • ƒGoogle﹗ will track user's browsing activity per usual, even when in incognito mode
                              • The updated disclaimer on `Chrome﹗'s new tab page for incognito mode windows now clearly states that ḾGoogle﹗ will still track user's activity while in incognito mode.
                            • Accuracy
                              No Contradictions at Time Of Publication
                            • Deception (50%)
                              The article is deceptive in that it implies that Google's incognito mode protects users from being tracked by the company. However, this is not entirely true as Google still tracks user activity while using incognito mode.
                              • >Google settled a class-action lawsuit for $5 billion over misleading customers about tracking in Incognito Mode
                              • The new disclaimer clarifies that while Chrome (the browser) doesn't track your data in Incognito mode, Google (the website and company) still can.
                              • <img src=
                            • Fallacies (80%)
                              The article contains an appeal to authority fallacy by stating that Google settled a class-action lawsuit for $5 billion. The author does not provide any evidence or context about the settlement or its implications.
                              • ]Google (the website and company) still can.
                            • Bias (100%)
                              None Found At Time Of Publication
                            • Site Conflicts Of Interest (0%)
                              Google tracks users in Chrome's incognito mode despite claims to the contrary.
                              • Author Conflicts Of Interest (50%)
                                The author has a conflict of interest on the topics of Google and Chrome as they are products created by the company he works for.

                                64%

                                • Unique Points
                                  • Google Chrome has updated the message that users see when they're in incognito mode following a settlement of a $5 billion privacy lawsuit.
                                  • <strong>Others who use this device won’t see your activity, so you can browse more privately.</strong> This won’t change how data is collected by websites you visit and the services they use, including Google.
                                  • The previous message gave users the option to block third-party cookies that primarily prevents sites from tracking internet activity.
                                • Accuracy
                                  • Websites, school or business administrators, and ISPs can still see a user's browsing activity in incognito mode.
                                • Deception (30%)
                                  The article is deceptive in several ways. Firstly, the title of the article implies that Google has removed tracking from incognito mode when in fact it hasn't. Secondly, the new message states that browsing history and cookies are not saved in incognito mode which contradicts previous statements made by Google about how Incognito Mode works.
                                  • The new message states that browsing history and cookies are not saved in incognito mode which contradicts previous statements made by Google about how Incognito Mode works.
                                  • The title of the article implies that Google has removed tracking from incognito mode when in fact it hasn't.
                                • Fallacies (85%)
                                  The article contains a fallacy of misleading by omission. The previous message stated that browsing history, cookies, site data and information entered in forms are not saved in incognito mode. However the new message states that websites can view activity even though it is still collected.
                                  • > Previous Message: Browsing history, cookies, site data and information entered in forms are not saved in incognito mode. > New Message: Websites can view activity even though it is still collected.
                                • Bias (85%)
                                  Google has updated the message that users see when they are in incognito mode following a privacy lawsuit settlement. The new message states that others who use this device won't see your activity but it does not change how data is collected by websites and services including Google. This implies that even though the user's activity will be hidden from other people on their device, it can still be tracked by third parties such as Google. The previous message gave users the option to block third-party cookies which primarily prevents sites from tracking internet activity.
                                  • Google added a disclaimer that the privacy function still collects user data that websites and services can access
                                    • Google did not respond to USA TODAY's questions about the updated incognito mode disclaimer.
                                      • The new message reads: 'Others who use this device won't see your activity, so you can browse more privately. This won't change how data is collected by websites you visit and the services they use, including Google.'
                                      • Site Conflicts Of Interest (50%)
                                        Google Chrome's incognito mode still tracks user data
                                        • Author Conflicts Of Interest (0%)
                                          None Found At Time Of Publication