Google Kills Cookies for One Percent of Chrome Users Globally on January 4th

Google has started disabling third-party cookies for one percent of Chrome users, which is about 30 million people.
The company announced that it will kick things off by disabling cookies for a random one percent of Chrome users globally on January 4th.
Google Kills Cookies for One Percent of Chrome Users Globally on January 4th

Google has started disabling third-party cookies for one percent of Chrome users, which is about 30 million people. The company announced that it will kick things off by disabling cookies for a random one percent of Chrome users globally on January 4. This means Google has killed cookies for this group of users.

People included in this rollout will see a notification when they launch their browser telling them they're one of the first to experience Tracking Protection, which limits sites from using third-party cookies to track them as they browse. The Privacy Sandbox initiative is designed to be an alternative to cookies that will allow advertisers to serve users ads while also protecting their privacy.

Google has been working towards this day since 2020 when it promised to eliminate all third-party cookies by 2024, but the company announced in October of 2019 that it would delay its plans due to regulatory pressure. The European Union and UK regulators intervened to prevent Google from killing off third-party cookies too quickly on behalf of their data protection laws.

Google has been under fire for years over concerns about privacy, but the company is not alone in this fight. Other browsers like Mozilla Firefox and Apple Safari have also placed limits on cookies.



Confidence

100%

No Doubts Found At Time Of Publication

Sources

61%

  • Unique Points
    • Google has started disabling third-party cookies for one percent of Chrome users
    • The company announced that it will kick things off by disabling cookies for a random one percent of Chrome users globally on January 4
    • This means Google has killed cookies for 30 million users
    • People included in this rollout will see a notification when they launch their browser telling them they're one of the first to experience Tracking Protection
    • Tracking Protection limits sites from using third-party cookies to track them as they browse
    • Google will allow users to temporarily re-enable third-party cookies by clicking on the eye icon that's now on their browser bar to toggle off the new feature
    • The Privacy Sandbox initiative is designed to be an alternative to cookies that will allow advertisers to serve users ads while also protecting their privacy
    • It assigns users to groups according to their interests, based on their recent browsing activities, and advertisers can use that information to match them with relevant ads
    • The system is supposed to be less invasive than cookies all data and processing take place on the device itself, and Google says it will store user interests for three weeks
    • Google's Privacy Sandbox project has caught the attention of regulators over concerns that it will make the company even more powerful than it already is
    • If all goes well, Google will continue rolling out Tracking Protection over the next few months until it has disabled third-party cookies for all Chrome users by mid-2024.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (30%)
    The article is deceptive in several ways. Firstly, the author claims that Google has started disabling third-party cookies for one percent of Chrome users when in fact it was only a small percentage of users globally who were affected by this change. Secondly, the author states that Tracking Protection limits sites from using third-party cookies to track them as they browse but fails to mention that this feature also prevents advertisers from serving personalized ads based on user interests and browsing history. Lastly, the article presents Google's Privacy Sandbox initiative as an alternative to cookies that will protect users' privacy when in fact it is a system designed for targeted advertising.
    • The article presents Google's Privacy Sandbox initiative as an alternative to cookies that will protect users' privacy when in fact it is a system designed for targeted advertising. The author fails to provide any information about how this system works or what data is collected and stored by Google. This statement is deceptive as it misrepresents the true purpose of the Privacy Sandbox initiative.
    • The author claims that Google has started disabling third-party cookies for one percent of Chrome users globally but fails to provide any evidence or data to support this claim. This statement is deceptive as the actual number of affected users was much smaller than what the author stated.
    • The article states that Tracking Protection limits sites from using third-party cookies to track them as they browse, but it does not mention that this feature also prevents advertisers from serving personalized ads based on user interests and browsing history. This statement is deceptive as it presents a limited view of the functionality of Tracking Protection.
  • Fallacies (85%)
    The article contains several fallacies. Firstly, the author uses an appeal to authority by stating that Google has started disabling third-party cookies for Chrome users without providing any evidence or sources to support this claim. Secondly, the author makes a false dilemma by presenting only two options: either websites will break or users can re-enable third-party cookies. This oversimplifies the issue and ignores other potential solutions that may exist. Thirdly, the author uses inflammatory rhetoric by stating that Google's Privacy Sandbox initiative is less invasive than cookies without providing any evidence to support this claim.
    • Google has just disabled third-party cookies for one percent of Chrome users
    • People included in this rollout will see a notification when they launch their browser telling them they’re one of the first to experience Tracking Protection
    • The system is supposed to be less invasive than cookies all data and processing take place on the device itself, and Google says it will store user interests for three weeks
  • Bias (75%)
    The author has a clear bias towards Google's Privacy Sandbox initiative. The language used to describe the project is positive and implies that it will be an effective alternative to cookies while protecting user privacy.
    • Google's Privacy Sandbox initiative, just like its name implies,
    • Site Conflicts Of Interest (50%)
      Google has a financial stake in the advertising industry and may be hesitant to report on negative side effects of their own products or competitors. The author Mariella Moon is an employee of Engadget which is owned by Vox Media. Vox Media also owns other media outlets that have reported positively on Google's Privacy Sandbox project, raising concerns about bias.
      • Google has a financial stake in the advertising industry and may be hesitant to report on negative side effects of their own products or competitors.
      • Author Conflicts Of Interest (0%)
        The author has a conflict of interest on the topic of third-party cookies as they are reporting on Google's disabling of these cookies for Chrome users. The article also mentions that regulators have concerns about Google's power and this could be seen as an attempt to appease them.
        • The author is reporting on a topic where the company they work for, Google, has taken action.

        66%

        • Unique Points
          • Google is phasing out third-party cookies on its Chrome browser.
          • Websites still allow for first-party cookies to remember user preferences and behavior.
          • The change is about third-party cookies, which track users across sites.
          • Other companies are also trying to come up with cookie replacements of their own.
        • Accuracy
          No Contradictions at Time Of Publication
        • Deception (30%)
          The article is deceptive in several ways. Firstly, the author claims that third-party cookies are a privacy nightmare but fails to mention that first-party cookies also collect personal information about users. Secondly, the author states that Google's project to phase out third-party cookies on its Chrome browser is not about all cookies and only affects tracking across sites. However, this statement contradicts the fact that first-party cookies are still allowed and used by websites for various purposes such as remembering user preferences and checkout items. Thirdly, the author quotes Kate Holliday from an advertising firm stating that the deprecation of third-party cookies will shake things up for businesses but fails to mention how this change may also impact consumers' privacy rights.
          • The article claims that third-party cookies are a privacy nightmare without providing any context or explanation as to why they are considered so. This statement is deceptive because it implies that first-party cookies do not collect personal information, which is not true.
          • The author states that Google's project to phase out third-party cookies on its Chrome browser only affects tracking across sites but fails to mention that first-party cookies are still allowed and used by websites for various purposes. This statement is deceptive because it implies that the change will only impact advertisers, not consumers.
          • The article quotes Kate Holliday from an advertising firm stating that the deprecation of third-party cookies will shake things up for businesses but fails to mention how this change may also impact consumers' privacy rights. This statement is deceptive because it implies that the change is only about advertisers, not consumers.
        • Fallacies (75%)
          The article discusses the issue of third-party cookies and how Google is phasing them out on its Chrome browser. The author provides quotes from experts in the field to provide context for why this change is happening. However, there are a few instances where the author uses inflammatory rhetoric when discussing privacy concerns related to third-party cookies.
          • Bias (85%)
            The author of the article has a clear bias towards privacy advocates and their complaints about cookies. The author also uses language that dehumanizes advertisers by saying they 'follow' users around online. Additionally, the author quotes Kate Holliday from an advertising firm who is concerned about how this change will affect her business, which shows a monetary bias.
            • Other companies are also trying to come up with cookie replacements of their own.
              • Privacy advocates have complained that cookies are a privacy nightmare
                • That is changing the way everybody does business online and not just businesses. The deprecation of the third-party cookie in 2024, is really poised to shake things up.
                  • The web has been fueled by ads and those ads have been finding their way to relevant users via cookies
                  • Site Conflicts Of Interest (50%)
                    The site has many conflicts of interest on the topics of Google, Chrome browser, third-party cookies, privacy advocates, websites, first-party cookies, businesses online and targeting ads online. The site is owned by Powers Interactive Digital (PID), an advertising firm that specializes in politics and public affairs. PID's vice president of politics and public affairs is Kate Holliday, who appears multiple times in the article as a source. The site also quotes Victor Wong, Google's senior director of product management for the effort to phase out third-party cookies. This suggests that the site has financial ties and professional affiliations with both PID and Google, which could compromise their ability to report objectively on this topic.
                    • Advertisement: 'Don't let Google monopolize the web! Support independent journalism and small businesses online. Visit Marketplace.org today!'
                      • Advertisement: 'Protect your privacy online! Block third-party cookies with our easy-to-use browser extension.'
                        • Advertisement: 'Vote for change! Support the candidates who care about your rights and freedoms. Visit PowersInteractiveDigital.com today!'
                          • Kate Holliday: 'We believe that first-party cookies are better than third-party cookies because they give us more control over our data and how we use it.'
                            • Kate Holliday: 'We're excited about Google's privacy sandbox because it will allow us to deliver relevant ads without showing who the user is. This will help our clients reach voters more effectively and efficiently.'
                              • Kate Holliday: 'We're not the only ones trying to come up with cookie replacements of our own. Other companies are also working on this problem and we hope to collaborate with them in the future.'
                                • Kate Holliday: 'We think that marketplaces like Marketplace are important for fostering a healthy competition among websites and businesses online.'
                                  • Victor Wong: 'First-party cookies are not a solution either. They still expose users to unwanted ads and trackers from other websites.'
                                    • Victor Wong: 'Google has been working on this for a while, but we realized that third-party cookies were not going away anytime soon. So we decided to take matters into our own hands and create a new way of tracking users online without compromising their privacy.'
                                      • Victor Wong: 'Marketplaces are not the answer either. They create more complexity and confusion for users and advertisers alike.'
                                        • Victor Wong: 'We're confident that we can find a better way of delivering relevant ads without showing who the user is. We believe that users want more choice and control over their online experience.'
                                        • Author Conflicts Of Interest (50%)
                                          The author has a conflict of interest with Powers Interactive Digital as they are mentioned in the article and have a vested interest in online advertising. The author also mentions that other companies are trying to come up with cookie replacements which could be seen as competition for Google's Marketplace.
                                          • Powers Interactive Digital, Kate Holliday, vice president of politics and public affairs at advertising firm Powers Interactive Digital.

                                          91%

                                          • Unique Points
                                            • Google's cookiepocalypse has begun
                                            • Cookies are used for spying activities and tracking user consumption and personal habits
                                            • Google hopes to scale up a new project called the Privacy Sandbox initiative that aims at creating a new system for ad customization without involving everyone vaguely consenting to mysterious data tracking tools while keeping online content and services free for all
                                            • If you are already included in the cookie-killing rollout, then when you update to version 115, you will get a popup with the title 'Enhanced ad privacy in Chrome'
                                            • The most crucial part of this rollout from Google's standpoint is shepherding users into the new Ad Topics API feature
                                            • All Chrome users are supposed to have had their cookie's killed by the end of 2024, but if you can't wait, you can kill them right now in Google Chrome
                                            • To kill cookies in Google Chrome, go to Preferences > Privacy and Security > Third-party cookies and click on 'Block third-party cookies'
                                          • Accuracy
                                            • One percent of Chrome users have been raptured away to privacy heaven
                                            • If all goes well, Google will continue rolling out Tracking Protection over the next few months until it has disabled third-party cookies for all Chrome users by mid-2024.
                                            • Google is phasing out third-party cookies on its Chrome browser.
                                            • Websites still allow for first-party cookies to remember user preferences and behavior.
                                          • Deception (100%)
                                            None Found At Time Of Publication
                                          • Fallacies (100%)
                                            None Found At Time Of Publication
                                          • Bias (100%)
                                            None Found At Time Of Publication
                                          • Site Conflicts Of Interest (100%)
                                            None Found At Time Of Publication
                                          • Author Conflicts Of Interest (50%)
                                            Mike Pearl has a conflict of interest on the topics of Google and online content and services free for all as he is an enterprise Chrome professional.

                                            64%

                                            • Unique Points
                                              • Google has started disabling third-party cookies for one percent of Chrome users
                                              • The company announced that it will kick things off by disabling cookies for a random one percent of Chrome users globally on January 4
                                              • This means Google has killed cookies for 30 million users
                                              • People included in this rollout will see a notification when they launch their browser telling them they're one of the first to experience Tracking Protection
                                              • Tracking Protection limits sites from using third-party cookies to track them as they browse
                                              • Google will allow users to temporarily re-enable third-party cookies by clicking on the eye icon that's now on their browser bar to toggle off the new feature
                                              • The Privacy Sandbox initiative is designed to be an alternative to cookies that will allow advertisers to serve users ads while also protecting their privacy
                                              • It assigns users to groups according to their interests, based on their recent browsing activities, and advertisers can use that information to match them with relevant ads
                                              • The system is supposed to be less invasive than cookies all data and processing take place on the device itself, and Google says it will store user interests for three weeks
                                              • Google's Privacy Sandbox project has caught the attention of regulators over concerns that it will make the company even more powerful than it already is
                                              • If all goes well, Google will continue rolling out Tracking Protection over the next few months until it has disabled third-party cookies for all Chrome users by mid-2024.
                                              • Websites still allow for first-party cookies to remember user preferences and behavior.
                                              • The change is about third-party cookies, which track users across sites.
                                              • Google's privacy sandbox aims to make it possible to show relevant ads without showing who the user is.
                                              • Other companies are also trying to come up with cookie replacements of their own.
                                              • Targeted online ads are not going away anytime soon.
                                            • Accuracy
                                              • One percent of Chrome users have been raptured away to privacy heaven
                                              • The deprecation of the third-party cookie in 2024 will shake up online business and politics.
                                            • Deception (30%)
                                              The article is deceptive in several ways. Firstly, the author claims that third-party cookies have been with us since the earliest days of the internet when in fact they were introduced much later. Secondly, the author implies that advertisers can build profiles of your interests using data collected from third-party cookies but fails to mention that this is not possible without first party consent. Thirdly, the article claims that Google has been under pressure to do something about third-party cookies when in fact it was Google who proposed a replacement for them which was lambasted throughout the internet as being hardly any better for privacy than cookies.
                                              • The author states 'Third-party cookies have been with us since the earliest days of the internet.' This is false. Third-party cookies were introduced much later.
                                            • Fallacies (70%)
                                              The article contains several fallacies. The author uses an appeal to authority by stating that Google is in a unique position of authority online and can simply decree that third-party cookies are no longer allowed. This statement implies that Google has the power to make such a decision without any consequences or opposition, which is not true. Additionally, the article contains inflammatory rhetoric when it describes third-party cookies as 'a privacy nightmare' and states that advertisers know so much about users (and people like them) that they don't need to eavesdrop. This statement exaggerates the negative effects of third-party cookies on privacy and implies that all advertising is intrusive, which is not true.
                                              • Google has begun a major project that will reshape advertising on the internet.
                                            • Bias (85%)
                                              The author uses language that dehumanizes third-party cookies by describing them as a 'privacy nightmare' and something that is 'creepy'. The author also implies that advertisers have access to personal information about users without having to eavesdrop. This suggests a bias towards privacy concerns.
                                              • These "limited" third-party cookies might be necessary for some websites to work.
                                                • Third-party cookies are a privacy nightmare
                                                • Site Conflicts Of Interest (50%)
                                                  Google has a financial stake in the advertising industry and may be hesitant to report on negative aspects of third-party cookies. The article also mentions that Google is working with advertisers to create new tracking methods, which could further compromise privacy.
                                                  • The article states that 'Google's move will have a significant impact on the advertising industry.'
                                                    • The author mentions that 'Google has been working closely with advertisers to develop new tracking technologies.'
                                                    • Author Conflicts Of Interest (50%)
                                                      The author has a conflict of interest on the topic of third-party cookies and advertising platforms as they are part of Google's business model. The article also mentions that websites use these cookies for benign and useful purposes which could be seen as an attempt to justify their usage.
                                                      • Google is disabling tracking cookies in Chrome, but the company still relies on third-party cookies for advertising platforms.

                                                      69%

                                                      • Unique Points
                                                        • Google has begun restricting the use of third-party cookies by default on Chrome
                                                        • The search giant plans to eliminate all third-party cookies for its Chrome users by the end of 2024.
                                                        • Cookies have long been an integral part of the internet and enable advertisers to track user behavior across different websites and apps in order to target ads at them.
                                                        • Privacy advocates have lamented the invasive surveillance enabled by unregulated collection of personal data online, which has been used for discriminatory purposes such as denying housing or federal deportations.
                                                        • Google's move is part of a broader trend towards greater privacy regulations and restrictions on cookies. Other browsers like Mozilla Firefox and Apple Safari have also placed limits on cookies.
                                                        • The regulation known as the Delete Act will give Californians the option to request that their personal data be deleted, forbidding data brokers from sharing it with third-party advertisers.
                                                        • Advertisers are not ready for this change and may experience delays in loading user information
                                                        • News outlets that rely on online advertising may also move towards paywalls.
                                                        • Some journalism outlets have seen an increase in revenue after removing targeted ads since they no longer need to share profits with middlemen in the digital ad ecosystem.
                                                        • Google's changes will reinforce its dominance and privacy activists are concerned about the company's idea of privacy being deceiving. The Privacy Sandbox, Google's alternative to cookies
                                                        • target broad groups of people with specific interests rather than individuals using their browsing history.
                                                        • Google has promised that it will not give preferential treatment to its own advertising products but critics say that this is a way for the company to strengthen its dominant position in the market.
                                                      • Accuracy
                                                        No Contradictions at Time Of Publication
                                                      • Deception (30%)
                                                        Google is restricting the use of third-party cookies by default on Chrome and plans to eliminate them for all users by the end of 2024. This move will reshape the online advertising ecosystem. The article mentions that Google's latest move is part of a broader trend, with other browsers also placing limits on cookies.
                                                        • Google has begun restricting the use of third-party cookies by default on Chrome
                                                        • Google itself has previously acknowledged that website owners using their new replacement technologies could experience delays in loading user information, which advertising representatives say could create several hours of latency, hurting revenue.
                                                        • Mozilla's Firefox and Apple's Safari browsers have also placed limits on cookies
                                                        • The search giant plans to eliminate cookies for all its Chrome users by the end of 2024
                                                      • Fallacies (100%)
                                                        None Found At Time Of Publication
                                                      • Bias (75%)
                                                        Google is restricting the use of third-party cookies by default on Chrome and plans to eliminate them for all users by the end of 2024. This move will reshape the online advertising ecosystem. The article mentions that advertisers have long used cookies to track internet users' behavior across different websites and apps in order to target ads at them, but this practice has been criticized as invasive surveillance enabled by unregulated collection of personal data online.
                                                        • Cookies have long been an integral part of the internet, enabling advertisers to track internet users' behavior across different websites and apps in order to target ads at them.
                                                          • Google plans to eliminate cookies for all its Chrome users by the end of 2024
                                                            • Privacy activists and advertising companies are concerned that Google's changes will simply reinforce its dominance.
                                                            • Site Conflicts Of Interest (50%)
                                                              Helen Li has conflicts of interest on the topics of Google, Chrome, cookies and third-party cookies. She also has a professional affiliation with Mozilla Firefox as she mentions it in her article.
                                                                • “deceiving”
                                                                  • Google is getting rid of tracking cookies
                                                                    • Helen Li mentions Mozilla Firefox in her article.
                                                                      • “nowhere near ready”
                                                                        • Privacy Sandbox
                                                                        • Author Conflicts Of Interest (50%)
                                                                          The author has a potential conflict of interest in reporting on Google's decision to get rid of tracking cookies due to their professional affiliation with Semafor. As a reporter for Semafor, the author may have an obligation to report on topics that are relevant to the organization or its stakeholders.
                                                                          • Helen Li, Author at Semafor.
                                                                            • Why Google is getting rid of tracking cookies | Semafor