Google Rolls Out AI-Powered Search Experience to All Users: Introducing the Search Generative Experience (SGE)

Mountain View, California United States of America
Google launches AI-powered Search Generative Experience (SGE) to all users
New features being tested in Search Labs include simplifying language, multi-step reasoning, planning capabilities, AI organization and using videos as part of search prompts
Powered by Gemini, SGE shows AI Overviews instead of traditional search results
Rollout begins with US users, over a billion expected by end of 2024
Google Rolls Out AI-Powered Search Experience to All Users: Introducing the Search Generative Experience (SGE)

In a significant development, Google is officially launching its AI-powered Search experience, known as the Search Generative Experience (SGE), to all users. The company had announced the feature at its I/O event in 2023 and has been testing it with a select group of users since then. Starting today, Google is making SGE's 'AI Overviews' the default experience in Search.

Powered by Gemini, this new experience will see queries given to the search engine come back with traditional results shoved down the page. AI Overviews tend to show a handful of links per query; however, they don't always appear and usually only do once you've clicked to expand the full AI-generated response. Google notes that the rollout begins with all users in the US today, with other countries to follow 'soon'.

The company expects AI Overviews to be available to 'over a billion' users by the end of 2024. In addition, Google assures that it will continue to send traffic to publishers and creators as it expands AI Overviews to more users.

Google also announced some new features it will test with Labs participants in Search. These include the ability to adjust AI Overviews through refinements such as simplifying the language used, multi-step reasoning for complex queries, planning capabilities, AI organization for search results, and using a video as a part of your search prompt. 'This is just a glimpse of how we're reimagining Google Search,' the company said.

More on Google Search:

Google Search now hides the number of results by default

Google has made it really hard to find its 3D animals in Search

Google Search testing useful 'custom filters' that you can save to your account


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Confidence

91%

Doubts
  • How many users actually use and prefer AI Overviews over traditional search results?
  • Is the rollout really happening 'soon' for all countries?

Sources

99%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Google’s AI-powered Search starts rolling out to everyone today

9to5Google Ben Schoon Tuesday, 14 May 2024 18:00
  • Unique Points
    • Google is officially launching its AI-powered Search experience, known as the Search Generative Experience (SGE), to all users.
    • Google expects AI Overviews to be available to over a billion users by the end of 2024.
    • The company plans to add a ‘web’ filter to Search, allowing users to skip AI answers and just show links.
    • Google says that the handful of links that appear in AI Overviews get more clicks than traditional search results.
  • Accuracy
    • ]Google is officially launching its AI-powered Search experience, known as the Search Generative Experience (SGE), to all users.[
    • Gemini can be most helpful in more complex situations and for local searches where it can provide detailed information based on user queries.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

83%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Google is redesigning its search engine — and it’s AI all the way down

The Verge David Pierce Tuesday, 14 May 2024 17:56
  • Unique Points
    • Google is starting to roll out AI Overviews, previously known as the Search Generative Experience (SGE), to users in the US and soon around the world.
    • Liz Reid, Google’s newly installed head of Search, has been working on all parts of AI search for the last few years.
    • There’s a new planning tool designed to automatically generate a trip itinerary or a meal plan based on a single query.
    • Google is using its Gemini AI to figure out what users are asking about, whether they’re typing, speaking, taking a picture, or shooting a video.
    • Not every search needs this much AI according to Liz Reid; simple searches like navigating to a URL won’t benefit from AI enhancements.
    • Gemini can be most helpful in more complex situations and for local searches where it can provide detailed information based on user queries.
    • The combination of the Knowledge Graph and AI is key for Google’s search functionality, ensuring factuality in response to user queries.
  • Accuracy
    • Google is officially launching its AI-powered Search experience, known as the Search Generative Experience (SGE), to all users.
    • AI Overviews will show a handful of links per query and usually only appear after clicking to expand the full AI-generated response.
    • Google will roll out AI-generated summarized search results to US users starting on Tuesday.
  • Deception (30%)
    The article contains editorializing and selective reporting. The author expresses her personal opinions about the future of search and Google's new AI-driven features. She also highlights specific examples of these features without mentioning any potential drawbacks or limitations. This creates a one-sided view of the situation.
    • Pretty soon, billions of Google users will see an AI-generated summary at the top of many of their search results.
    • Google is using AI to both populate and organize your search results page.
    • There's a new planning tool designed to automatically generate a trip itinerary or a meal plan based on a single query.
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (95%)
    The author expresses a positive view towards Google's new AI-driven search engine and its capabilities. He quotes Liz Reid, the head of Search at Google, extensively and approvingly. The article focuses on the benefits of AI in search and how it can make searching more efficient for users.
    • A year ago, Google said that it believed AI was the future of search.
      • Google is using AI to both populate and organize your search results page.
        • One example Reid likes is local search. With Gemini, we can do things like 'Find the best yoga or pilates studio in Boston rated over four stars within a half-hour walk of Beacon Hill.'
          • Pretty soon, billions of Google users will see an AI-generated summary at the top of many of their search results.
            • There are the AI Overviews, of course, which are meant to give you a general sense of the answer to your query along with links to resources for more information.
            • Site Conflicts Of Interest (100%)
              None Found At Time Of Publication
            • Author Conflicts Of Interest (100%)
              None Found At Time Of Publication

            97%

            The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
            (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

            A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

            Google rolls out AI-generated, summarized search results in US

            theguardian.com Article URL: https://www.theguardian.com/world/2024/feb/13/ pakistan-·coalition-·agrees-to-form-government Dan Milmo Tuesday, 14 May 2024 18:35
            • Unique Points
              • Google will roll out AI-generated summaries that appear at the tops of search results.
              • Project Astra, Google’s new AI assistant, can use a smartphone’s camera to verbally identify locations and read and explain computer code.
            • Accuracy
              • AI Overviews will be available to over a billion people by the end of the year.
              • Google also announced Veo, a text-to-video AI model for creating computer-generated footage based on written prompts.
              • The assistant aims for debut in the second half of this year.
              • Google’s AI overview feature can handle complex queries such as finding Pilates studios with best prices and walking times from a specific location.
            • Deception (100%)
              None Found At Time Of Publication
            • Fallacies (100%)
              None Found At Time Of Publication
            • Bias (100%)
              None Found At Time Of Publication
            • Site Conflicts Of Interest (100%)
              None Found At Time Of Publication
            • Author Conflicts Of Interest (100%)
              None Found At Time Of Publication

            99%

            The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
            (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

            A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

            Google pitches its vision for AI everywhere, from search to your phone

            The Fixing Site: A Summary of the Article. Gerrit De Tuesday, 14 May 2024 17:43
            • Unique Points
              • Google executives presented their vision for the future of AI at the company's annual developer conference
              • This would change how the internet functions forever
            • Accuracy
              • ]Google executives presented their vision for the future of AI at the company's annual developer conference[
            • Deception (100%)
              None Found At Time Of Publication
            • Fallacies (100%)
              None Found At Time Of Publication
            • Bias (100%)
              None Found At Time Of Publication
            • Site Conflicts Of Interest (100%)
              None Found At Time Of Publication
            • Author Conflicts Of Interest (100%)
              None Found At Time Of Publication