Google is set to start a phase-out of third-party cookies for 30 million Chrome users.
The move marks the beginning of a broader effort by Google to replace cookies with its own tracking technology called the Privacy Sandbox.
Google is set to start a phase-out of third-party cookies for 30 million Chrome users. The move marks the beginning of a broader effort by Google to replace cookies with its own tracking technology called the Privacy Sandbox, which will allow advertisers to reach their target audience without cross-site tracking. Protected Audience is one of the features in this new system and it allows for remarketing and custom audiences based on locally stored interest information.
Google Chrome will begin blocking third-party cookies on January 4, 2023.
The browser will initially block third-party cookies for 1% of users on computers and Android phones.
Cookies have been used nearly since the dawn of the web.
Accuracy
Google plans to extend the block to all Chrome users by the end of 2024 under a schedule that has been pushed back several times in recent years.
Deception
(50%)
Google Chrome is implementing a cookie crackdown by blocking third-party cookies for some users. This move has been delayed several times in recent years and Google was more cautious about undermining the online advertising industry than its competitors. The article mentions that major browser competitors like Apple Safari, Mozilla Firefox, Brave have already implemented this feature and Microsoft Edge offers a strict privacy setting with third-party cookies blocked. However, it is important to note that Google's move will only affect 1% of users initially and the change will be extended to all Chrome users by the end of 2024. The article also mentions concerns raised by UK's Competition and Markets Authority about giving an unfair advantage to Google's advertising business.
Google is moving more slowly than rival browser makers in this privacy move.
Fallacies
(85%)
The article contains several examples of informal fallacies. The author uses an appeal to authority by stating that Google is the dominant browser and accounts for 63% of web usage without providing any evidence or citation to support this claim. Additionally, the author makes a false dilemma by suggesting that cookies are only used for tracking purposes when in fact they have many benign uses such as remembering language preferences and protecting against fraud. The article also contains an example of inflammatory rhetoric with phrases like
The worst cases, third-party cookies are used to track users around the web, building up a detailed profile of them that could include not only interests but also deeply personal information such as gender, sexuality, religion, political affiliation,
Bias
(80%)
Google Chrome is implementing a cookie crackdown by blocking third-party cookies for some users. This move has been delayed several times in recent years and Google was more cautious about undermining the online advertising industry than its competitors. The article also discusses the potential negative consequences of tracking user behavior through cookies, including building up detailed profiles that could include personal information such as gender, sexuality, religion, political affiliation.
Cookies have plenty of benign uses like remembering your language preferences but many of those uses involve first-party cookies not third-party cookies that can be set by advertisers showing ads or social networks adding share buttons.
Google believes it's possible to help advertisers while protecting privacy.
Google will begin blocking third-party cookies for 1% of users on computers and Android phones
Without cookies, some have employed tracking technologies that are more surreptitious and harder to block, like fingerprinting
Google is implementing sweeping changes to how companies track users online.
The changes center on the use of cookies, technology that logs user activity across websites for targeted ads.
Advertisers are not ready for these changes.
Accuracy
No Contradictions at Time
Of
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Deception
(30%)
The article is deceptive in several ways. Firstly, the title implies that Google is finally killing cookies when in fact it's not entirely true as they are still using other tracking technologies such as Local Storage and IndexedDB to track users online. Secondly, the author uses sensationalism by stating 'moves that have been years in the making', implying a grandeur or importance of Google's decision which is exaggerated. Lastly, there is no evidence presented in the article to support this claim.
The title implies that Google is finally killing cookies when it's not entirely true as they are still using other tracking technologies such as Local Storage and IndexedDB to track users online.
Fallacies
(85%)
The article contains an appeal to authority fallacy by stating that the changes are among the biggest in history of online-ad industry without providing any evidence or context. The author also uses inflammatory rhetoric when they say 'Advertisers still aren't ready.' This statement is not supported by any data and could be perceived as an attempt to create a sense of urgency.
The changes, among the biggest in history of the $600 billion-a-year online-ad industry,
Bias
(100%)
None Found At Time Of
Publication
Site
Conflicts
Of
Interest (50%)
Google is planning to phase out third-party cookies in Chrome by the end of 2023. However, advertisers are still not ready for this change and are lobbying against it.
Author
Conflicts
Of
Interest (50%)
The author has a conflict of interest on the topic of online tracking and advertisers as they are part of the $600 billion-a-year online ad industry. The article also mentions that internet users across websites so that advertisers can target them with relevant ads.
Google is starting to publicly test a version of its web browser that by default cuts out third-party cookies.
An estimated 30 million Chrome users will be involved in this experiment, which lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.
Google has been preparing its Privacy Sandbox to give advertisers a place to play once cookies no longer satisfy the data hunger of ad tech firms.
Protected Audience is one of the Privacy Sandbox features and it allows for remarketing and custom audiences without cross-site third-party tracking.
The lowdown: Protected Audience scripts may run an in-browser ad auction that incorporates locally stored interest information, which advertisers who want to reach bike interested folk might bid to present a related ad to the user.
Accuracy
No Contradictions at Time
Of
Publication
Deception
(80%)
Google is testing a version of its web browser that by default cuts out third-party cookies. This experiment will involve approximately 30 million Chrome users and lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. The Privacy Sandbox, which Google has been preparing to give advertisers a place to play once cookies no longer satisfy data hunger, is being tested as part of this experiment. Protected Audience, one of the Privacy Sandbox features, allows for remarketing and custom audiences without cross-site third-party tracking. However, there are concerns about the impact on user privacy and resource usage.
Google's testing a version of its web browser that by default cuts out third-party cookies.
Fallacies
(100%)
None Found At Time Of
Publication
Bias
(85%)
Google is planning to start a third-party cookie cull for 30 million Chrome users. This move aligns with Google's efforts to protect user privacy and comply with regulations such as the GDPR. The Privacy Sandbox feature Protected Audience allows advertisers to serve remarketing ads without cross-site tracking, which is compliant with EU data protection law according to a recent study by Dr Lukasz Olejnik. However, there are concerns about the impact of shifting ad tech auctions onto mobile devices and the processing burden that this spec proposes to place on user's device (in terms of battery life, bandwidth, performance in general). The resource cost of playing in the Privacy Sandbox was raised by Brave who argued that users will pay for a bit more privacy with their device resources: speed, available memory and battery life. Google has not provided any data to share about the resource usage and battery impact of Privacy Sandbox APIs.
Google is planning to start a third-party cookie cull for 30 million Chrome users.
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Conflicts
Of
Interest (100%)
None Found At Time Of
Publication
Author
Conflicts
Of
Interest (50%)
Google has a financial stake in the advertising industry and may have conflicts of interest on topics related to online tracking, mobile devices, ad-related tracking and analytics. The article does not disclose any other potential conflicts of interest.
The article mentions that Google is set to start culling third-party cookies for 30 million Chrome users. This could be seen as a move to protect user privacy, but it also has financial implications for the advertising industry.
Google has disabled cookies for 1% of its users, about 30 million people.
The Chrome web browser will no longer use third-party cookies by the end of the year.
Google is replacing cookies with a new way to track users that harvest your data in a way that, according to Google, is much better for your privacy.
Accuracy
No Contradictions at Time
Of
Publication
Deception
(50%)
Google has disabled cookies for 1% of its users, which is about 30 million people. This marks the first phase of Google's grand cookie-killing spree. The article states that this change in Chrome will break some websites and cause issues with tracking protection.
Google has disabled cookies for 1% of its users, which is about 30 million people.
Fallacies
(100%)
None Found At Time Of
Publication
Bias
(85%)
The article discusses Google's decision to disable cookies for 30 million Chrome users as part of a plan to get rid of third-party cookies in Chrome forever. The author presents the argument that this move is aimed at protecting user privacy and making information more accessible for everyone. However, there are also indications that this change may have negative consequences on websites and advertising companies who rely heavily on cookies for targeted ads and other tracking purposes.
Google announced its plan to get rid of third-party cookies in Chrome
Google calls this project the “Privacy Sandbox.” It involves several stupendously complicated tools and technologies.
Other browsers, such as Firefox, DuckDuckGo, and Apple’s Safari blocked third-party cookies a while ago
Privacy advocates aren't all thrilled about Chrome’s new data regime.
The mission of the Privacy Sandbox team is to keep people's activity private across a free and open Internet, which supports the broader company mission
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Conflicts
Of
Interest (100%)
None Found At Time Of
Publication
Author
Conflicts
Of
Interest (50%)
The author has a conflict of interest on the topics of Google and privacy advocates. The article mentions Victor Wong, who is senior director of product management for Privacy Sandbox at Google. Additionally, the article discusses Silicon Valley companies' privacy malpractices.
Privacy Sandbox project
Silicon Valley companies privacy malpractices
Victor Wong, Google’s senior director of product management for Privacy Sandbox
Google is phasing out third-party cookies for all Chrome users by the second half of 2024.
The Privacy Sandbox, Google's initiative to replace cookies with privacy preserving tools, will use a variety of APIs that send anonymized signals stored in a user's Chrome browser to advertisers.
Google is replacing third-party cookies with its own tracking technology called the Privacy Sandbox.
Accuracy
No Contradictions at Time
Of
Publication
Deception
(50%)
Google is phasing out third-party cookies in Chrome. This will have a significant impact on the online economy and privacy advocates are concerned about this change.
Google has held off on emptying the cookie jar for years due to concerns from marketers and advertisers who feared a sudden switch away from third-party cookies could gut their profitability. This shows deception as it implies that Google is prioritizing profits over privacy.
The article mentions that Google's limited cookies phase-out is the first step in a massive plan to phase out trackers for all Chrome users by 2024. This shows deception as it implies that Google will not be phasing out cookies entirely, but rather only some of them.
Fallacies
(100%)
None Found At Time Of
Publication
Bias
(85%)
Google is phasing out third-party cookies in Chrome browser. This will affect advertisers ability to collect sensitive information about users and serve them ads for products that seem to ravenously follow them from site to site.
Every time you load a website, it will check to see if it's previously left a cookie with you.
Site
Conflicts
Of
Interest (50%)
Mack DeGeurin has a conflict of interest with Google as he is reporting on their efforts to replace third-party cookies with more privacy preserving tools within their Privacy Sandbox initiative.
Author
Conflicts
Of
Interest (50%)
The author has a conflict of interest on the topic of cookies and third-party cookies as they are discussing Google's Privacy Sandbox initiative which aims to replace these types of cookies with more privacy preserving tools. The author also mentions that Chrome browser users have turned off default tracking protections in Google's limited phase-out test for its cookie policy.
The article discusses the Privacy Sandbox initiative by Google, which aims to replace third-party cookies with more privacy preserving tools within its Privacy Sandbox.
