Jabra Exits Consumer Earbud Market: A Lasting Legacy of Quality Products and Innovation

Copenhagen, Denmark Denmark
Focusing on more profitable areas: professional audio, video, OTC hearing products and solutions
Jabra exits consumer earbud market
Last entries in Elite lineup: Elite 10 Gen 2 and Elite 8 Active Gen 2
Quality products with multipoint Bluetooth connectivity introduced early in true wireless earbuds market
Jabra Exits Consumer Earbud Market: A Lasting Legacy of Quality Products and Innovation

Jabra, a well-known brand in the consumer electronics industry, has recently announced some significant changes to its product lineup. The company is winding down its Elite and Talk lines of earbuds and exiting the consumer earbud market altogether.

The decision comes after Jabra introduced two new pairs of earbuds, Elite 10 Gen 2 and Elite 8 Active Gen 2, which are now the last entries in the Elite lineup. These models come with several improvements such as enhanced spatial sound powered by Dolby Audio, improved noise canceling performance, and an LE Audio smart case for wireless streaming from various devices.

Jabra's parent company, GN, explained that it is focusing on more profitable areas of business like professional audio, video, OTC hearing products and solutions. The very competitive earbud market required a significant investment to stay competitive which was deemed unjustified in the long-term given associated risks.

The Elite lineup has been well received since its launch in 2016 with quality products that set new standards for true wireless earbuds. Jabra introduced multipoint Bluetooth connectivity before competitors, offering users the ability to connect to multiple devices simultaneously. The Talk line of mono Bluetooth headphones, however, is a declining market and its departure was not surprising.

Jabra will continue to serve and support customers for several years for the newly launched Elite 10 Gen 2 and Elite 8 Active Gen 2 earbuds. GN promises to provide firmware updates and repair services during this period.

The exit from the consumer earbud market is a significant shift for Jabra, but its impact on the industry will not be forgotten. The brand's legacy in delivering quality products at an early stage of true wireless earbuds has left a lasting impression.


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Confidence

100%

No Doubts Found At Time Of Publication

Sources

100%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Jabra will end Elite earbud lineup after ‘Gen 2’ update brings new ‘Plug and Play’ case

9to5Google Ben Schoon Wednesday, 12 June 2024 08:39
  • Unique Points
    • Jabra will end its Elite and Talk lineups of earbuds, effectively exiting the earbud market.
    • Elite 10 Gen 2 and Elite 8 Active Gen 2 will be released this month.
    • Both Elite earbuds now include a ‘Plug and Play’ case that can be used as an adapter to play audio through a wired source.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

94%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Jabra’s earbuds are going away, but the impact they made isn’t

The Verge Chris Welch Wednesday, 12 June 2024 16:00
  • Unique Points
    • Jabra parent company GN announced the end of its consumer earbud business.
    • Jabra was known for quality products in early stages of true wireless earbuds.
    • Jabra introduced multipoint Bluetooth connectivity before competitors.
  • Accuracy
    • Jabra will end its Elite and Talk lineups of earbuds, effectively exiting the earbud market.
    • GN cited ‘markets have changed’ as reason for leaving consumer earbud market.
    • Elite 10 Gen 2 will support spatial audio for Dolby Atmos content.
    • Elite 8 Active Gen 2 will have IP68 water and dust resistance and an updated MIL-STD-810h rating for ruggedization.
    • Both Elite earbuds now include a ‘Plug and Play’ case that can be used as an adapter to play audio through a wired source.
  • Deception (80%)
    The article contains editorializing and pontification by the author. The author expresses their sadness about Jabra's decision to leave the consumer earbud market and shares their personal experiences with Jabra products. While this does not necessarily constitute deception, it does demonstrate a bias towards Jabra and an emotional attachment to the company's products.
    • I was looking forward to testing out the company’s new LE Audio charging case, which can transmit audio from other devices like treadmills or in-flight entertainment to the earbuds.
    • But Jabra being surpassed by its much bigger rivals was inevitable.
    • It's a shame to see the company go.
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

99%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Jabra Debuts 2nd-Gen Elite 10 and Elite 8 Active Earbuds While Ending Its Elite Line

CNET Thursday, 13 June 2024 19:04
  • Unique Points
    • Jabra has introduced second-generation Elite 10 and Elite 8 Active earbuds.
    • The company is winding down its Elite earbuds line, focusing on professional audio, video, OTC hearing products and true wireless innovation.
    • Elite 8 Active Gen 2 come in four color options: two new ones along with the usual online and retail channels will have them available.
    • Gen 2 models of both Elite 8 Active and Elite 10 include an LE Audio smart case for wireless streaming from any device with USB-C or a 3.5mm port.
    • The Gen 2 models also feature enhanced spatial sound powered by Dolby Audio, improved Natural HearThrough, and better noise canceling performance.
    • Jabra is also winding down its Talk mono headset line due to the declining mono Bluetooth headset market.
    • Elite 10 Gen 2 key features include: LE Audio smart case for streaming spatial sound from home TVs and more; improved Spatial Sound with Dolby Head Tracking; a more immersive Dolby Atmos experience; improved Jabra Advanced Active Noise Cancellation up to 2x stronger than the previous generation of Elite 10.
    • Elite 8 Gen 2 key features include: LE Audio smart case for streaming spatial sound from gym equipment and more; improved Spatial Sound powered by Dolby Audio; improved Adaptive Hybrid Active Noise cancellation up to 2x stronger than the previous generation of Elite 8 Active; new Natural HearThrough with enhanced wind-noise detection twice as effective as the previous generation of Elite 8.
    • Both models are sweat-proof and waterproof with IP68 rated earbuds and an IP54 rated dust- and splash-proof case.
    • The Elite 10 Gen 2 has a battery life of up to 6 hours with ANC on (27 hours with case), while the Elite 8 Gen 2 has a battery life of up to 8 hours with ANC on (32 hours with case).
  • Accuracy
    • Jabra is winding down its Elite earbuds line, focusing on professional audio, video, OTC hearing products and true wireless innovation.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (0%)
    None Found At Time Of Publication

98%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Jabra's new true wireless earbuds will be its last consumer products

Liliputing Brad Linder Wednesday, 12 June 2024 15:43
  • Unique Points
    • GN, Jabra’s parent company, announced it is pulling out of the consumer earbud market altogether.
    • Jabra will continue to serve and support customers for several years for the newly launched Elite 10 Gen 2 and Elite Active Gen 2 earbuds.
    • GN promises to continue supporting customers until a few years after the products are released, providing firmware updates and repair services.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (95%)
    The author makes several statements that are not fallacies but provide context to the article. However, there is one instance of an appeal to authority when the author states 'GN says' without providing any further evidence or context about why GN's statement should be trusted. This reduces the score slightly.
    • GN says the consumer Bluetooth earbud space is just too competitive.
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

95%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Jabra kills off its consumer earbuds after launching new Elite models

The Verge Jess Weatherbed Wednesday, 12 June 2024 09:29
  • Unique Points
    • Jabra has announced that it is leaving the consumer earbuds market.
    • GN, Jabra’s parent company, is winding down its Elite and Talk audio product ranges to increase focus on more profitable areas of business.
  • Accuracy
    • Jabra will end its Elite and Talk lineups of earbuds, effectively exiting the earbud market.
    • Elite 10 Gen 2 and Elite 8 Active Gen 2 are the last pairs of Jabra earbuds.
    • GN cited 'markets have changed' as reason for leaving consumer earbud market.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (85%)
    The article contains an appeal to authority when quoting GN CEO Peter Karlstromer's statement. It also uses a dichotomous depiction by presenting the decision as either supporting Jabra's premium audio market move or opposing it.
    • . . . citing the rising costs of competition.
    • The departure for Talk — a dated-looking lineup of over-the-ear mono Bluetooth headphones — isn’t surprising given the decline in that category, but Jabra’s Elite range of wireless earbuds have been generally well received since launching in 2016.
    • Jabra isn’t exiting the audio category entirely, however, with Digital Trends noting that the company will continue developing its enterprise-focused Evolve lineup.
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication