Jack White, the renowned musician known for his eclectic solo career and former membership in The White Stripes, surprised fans with the release of a new untitled album on July 19, 2024. The LP was given away for free at Third Man Records locations in Nashville, Detroit, and London.
The album's title remains unknown as it is being referred to as 'No Name.' White has a history of releasing limited-edition vinyl records through his label, Third Man Records. This latest offering is no exception and adds to the intrigue surrounding the mysterious release.
According to various reports, the album sounds more stripped down and guitar-heavy than White's recent releases, 'Fear of the Dawn' and 'Entering Heaven Alive,' both issued in 2022. The final track on this new album opens with the sound of children and dogs before uncorking a Black Sabbath-tinged image of apocalyptic personal reckoning.
White is known for his love of vinyl and has even opened his own pressing plant along with Third Man Records, which specializes in elaborate limited-edition releases by a wide variety of artists. The move to release the album exclusively through Third Man Records stores aligns with White's commitment to the vinyl industry.
The surprise release strategy is reminiscent of White's past actions, such as his 2018 'Boarding House Reach' album that was released with no advance promotion or warning. This tactic has proven effective in generating buzz and excitement among fans.
Despite the lack of official confirmation from White or Third Man Records regarding the new album, fans have taken to social media to share their experiences of receiving it as a free gift with their purchases at the record stores. The limited availability and exclusivity of this release have only added to its allure and desirability among collectors.
The surprise nature of this release is not without precedent in White's career. In 2018, he released his album 'Boring Sucker' as a hidden track on the vinyl version of 'Boarding House Reach.' The song went on to become a viral sensation and helped boost sales for the album.
White has been open about his disdain for digital music formats and has consistently championed physical media, such as vinyl records. This latest move further solidifies his stance on the importance of owning tangible music collections.
