Joe Biden's campaign is ramping up its efforts to regain momentum following the president's poor performance at the recent presidential debate. The campaign has announced an additional $50 million ad buy for July, bringing the total spent on ads in two months to $100 million. This comes as some Democratic leaders and frustrated voters call for Biden to step aside.
Biden will also be engaging in more unscripted moments this month, including headlining NAACP and UnidosUS conferences in Las Vegas during the Republican National Convention. The campaign plans to knock on 3 million doors over the next two months as part of its canvassing program.
Despite these efforts, Biden's poll numbers have taken a hit following the debate, with former President Donald Trump gaining several percentage points among men. Biden has acknowledged that he needs to work on his messaging and met with Democratic governors this week to discuss his strategy moving forward.
The campaign's ads will target several high viewership events, including the Summer Olympics Games and the Republican National Convention. The canvassing program will receive an additional $17 million investment to strengthen its on-the-ground footprint in battleground states.
Biden's team insists that he is 'in it to win it' and plans to engage in frequent off-the-cuff moments throughout the month. However, some Democrats are urging Biden to shake things up and prove his stamina and mental fortitude by doing more interviews with mainstream journalists and speaking without a teleprompter.
The new ads will focus on President Biden's key issues: abortion, economic fairness, and democracy. They will air online, on television, and radio in battleground states.