Former 'I'm a Mac' Guy Justin Long Switches Allegiance: Microsoft and Qualcomm Unveil New Era of PCs

Redmond, Washington United States of America
Copilot Plus PCs offer up to a 58% increase in sustained multithreaded performance and up to a 20% longer battery life in local video playback compared to the 15-inch MacBook Air.
Justin Long, formerly Apple's 'I'm a Mac' guy, is now the face of Windows on Arm PCs.
Microsoft and Qualcomm are launching new Surface notebooks as part of their 'Copilot Plus PCs' strategy.
The first Copilot Plus PCs are set to launch on June 18th, featuring new 13.8-inch and 15-inch Surface Laptops and a new 2-in-1 Surface Pro with an optional OLED display.
Former 'I'm a Mac' Guy Justin Long Switches Allegiance: Microsoft and Qualcomm Unveil New Era of PCs

Apple's 'I'm a Mac' Guy Switches Allegiance: A New Era of PCs with Microsoft and Qualcomm

The tech industry is known for its dynamic nature, and the latest shift in allegiance comes from none other than Apple's former 'I'm a Mac' guy. In an unexpected turn of events, Justin Long has now become the face of Windows on Arm PCs.

During Qualcomm's Computex 2024 keynote, Long was featured in a humorous ad that showcased his frustration with macOS notifications and his search for a Snapdragon-powered PC online. The ad concluded with him stating, 'Things change.'

Microsoft's latest Surface notebooks are part of the 'Copilot Plus PCs' strategy, aiming to surpass Apple's M3 processor and MacBook Air in performance and battery life. According to Microsoft EVP Yusuf Mehdi, Copilot Plus PCs outperform the 15-inch MacBook Air by up to 58% in sustained multithreaded performance and offer up to 20% more battery life in local video playback.

The minimum specification requirements for Copilot Plus PCs include at least a 256GB SSD, 16GB of RAM, and an integrated Neural Processing Unit (NPU). The first Copilot Plus PCs are set to launch on June 18th. Two of the first models will be a new Surface Laptop with 13.8-inch and 15-inch displays, and a new 2-in-1 Surface Pro with an optional OLED display.

Apple produced around 300 ads for its 'I'm a Mac/I'm a PC' campaign but only aired 66 due to Steve Jobs rejecting some for being too funny. After Apple, Huawei, Intel, and now Qualcomm have used Long in their ads. In the latest ad by Qualcomm, Long deals with notifications and issues on macOS before considering a Windows on Arm PC.

The 'I'm a Mac/I'm a PC' ads were one of Apple's most successful campaigns, with around 300 ads filmed but only 66 aired due to Steve Jobs rejecting some for being too funny. Long played the relaxed, pleasant guy surprised by the complexities and messiness of a PC. In all, Apple aired 66 of the ads.

In recent years, Huawei and Intel have also used Long in their ads after his stint with Apple. In perhaps the most cringeworthy example, Qualcomm has now hired Long to pitch its new Snapdragon chip in ARM PCs.

Long plays a Mac user who is fed up of all the alerts he receives on a Mac and searches for an ARM-powered PC to replace it. The ad was shown during Qualcomm's two-hour long keynote on its new PC chip.

The tech industry is known for its dynamic nature, and this shift in allegiance from Apple to Microsoft and Qualcomm marks an exciting time in the world of technology.


Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image
Article Image

Confidence

90%

Doubts
  • Are there any potential drawbacks or limitations to the Copilot Plus PCs that haven't been disclosed?
  • How accurate are the performance and battery life claims made by Microsoft?

Sources

93%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Qualcomm uses 'I'm a Mac' actor Justin Long to promote ARM PC

9to5Mac Ben Lovejoy Monday, 03 June 2024 11:14
  • Unique Points
    • Apple produced around 300 ads but only aired 66 due to Steve Jobs rejecting some for being too funny.
    • Huawei and Intel have previously used Justin Long in their ads after his stint with Apple.
  • Accuracy
    • Justin Long played the role of a relaxed Mac user in the ads, contrasting with John Hodgman as the complex and messy PC.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

99%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Apple’s ‘I’m a Mac’ guy ditched Apple and wants a Windows on Arm PC instead

BGR News José Adorno Monday, 03 June 2024 11:46
  • Unique Points
    • Apple’s former ‘I’m a Mac guy’ has switched allegiance and is now promoting Windows on Arm PCs.
    • In a humorous ad during Qualcomm’s Computex 2024 keynote, the actor is shown being bothered by unnecessary macOS notifications and searching for a Snapdragon-powered PC online.
    • Microsoft’s latest Surface notebooks focus on the ‘Copilot Plus PCs’ strategy, aiming to surpass Apple’s M3 processor and MacBook Air in performance and battery life.
    • Copilit Plus PCs are said to outperform the 15-inch MacBook Air by up to 58% in sustained multithreaded performance and offer up to 20% more battery life in local video playback.
    • Microsoft’s EVP Yusuf Mehdi revealed that Copilot Plus PCs will have minimum specification requirements, including at least a 256GB SSD, 16GB of RAM, and an integrated Neural Processing Unit (NPU).
    • The first Copilot Plus PCs are set to launch on June 18th.
    • Two of the first models will be a new Surface Laptop with 13.8-inch and 15-inch displays, and a new 2-in-1 Surface Pro with an optional OLED display.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (95%)
    The article contains an appeal to authority in the form of quotes from Microsoft executives about the performance of their Copilot Plus PCs. However, no formal or informal fallacies were found beyond this.
    • Microsoft calls these AI computers ‘the fastest, most intelligent Windows PCs ever built.’
    • Copilit Plus PCs each feature Qualcomm’s Snapdragon X Elite and Snapdragon X Plus processors, all-day battery life, and access to the latest and greatest AI models.
    • Microsoft says its Copilot Plus PCs outperform Apple’s 15-inch MacBook Air by up to 58% in sustained multithreaded performance and offer up to 20% more battery in local video playback.
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

97%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Qualcomm Enlists 'I'm a Mac' Ad Star for Snapdragon PC Skit

Nanoleaf Skylight Smarter Kit Hartley Charlton Monday, 03 June 2024 00:00
  • Unique Points
    • Justin Long stars in a Qualcomm skit promoting Snapdragon-powered PCs.
    • Long deals with notifications and issues on macOS before considering a Windows on ARM PC.
  • Accuracy
    • Justin Long deals with notifications and issues on macOS before considering a Windows on ARM PC.
    • Apple's former 'I'm a Mac guy' has switched allegiance and is now promoting Windows on Arm PCs.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication