Levi Strauss & Co., a global apparel company renowned for its iconic denim jeans and casual clothing, reported its Q2 Fiscal 2024 financial results on June 26, 20XX. The company's net revenues reached $1.4 billion, representing an increase of 8% on a reported basis and a growth of 9% on a constant-currency basis compared to the same period last year.
Direct-to-consumer (DTC) sales were also strong, with net revenues increasing by 8% on a reported basis and 11% on a constant-currency basis. The U.S. market experienced growth of 12%, while Europe saw an increase of 7%. Michelle Gass, the company's president and CEO, expressed confidence in achieving accelerated, profitable growth for the remainder of the year due to Levi Strauss & Co.'s transformational pivot to operating as a DTC-first company.
Despite these positive results, investors were initially disappointed with Levi Strauss & Co.'s Q2 earnings report. The company attributed the sales miss to unfavorable foreign exchange conditions and weak sales at Docker. However, the company reported better-than-expected earnings per share of $0.16 and raised its dividend by 8% to 13 cents per share.
Website traffic for Levi Strauss & Co. also showed strong growth during Q2, with total visits reaching 32.55 million from the previous year's 25.38 million, indicating robust demand for the company's products and supporting top-line growth.
Levi Strauss & Co.'s Q2 Fiscal 2024 earnings report highlights its continued success in adapting to changing consumer preferences and market conditions while maintaining a strong focus on its core denim brand.