Despite competition from Chromebooks and Surface PCs, Apple's creation remains a substantial chunk of the PC market today.
The Macintosh computer was launched in January 1984 and celebrated its 40th birthday on January 24, 2024.
The Mac's success can be attributed to its sleek profile, speed, battery life and longevity.
The Macintosh computer, launched by a famous Ridley Scott-directed Super Bowl ad in January 1984 and celebrated its 40th birthday on January 24, has been the pinnacle of PC design for over four decades. The Mac's success can be attributed to its sleek profile, speed, battery life and longevity. Despite competition from Chromebooks and Surface PCs, Apple's creation remains a substantial chunk of the PC market today.
It's not clear if there are any recent studies or data that specifically address the current state of Chromebook and Surface PC market share in relation to Macintosh computers.
Apple's Macintosh computer turns 40 on January 24, 2021.
Mac sales dipped below $30 billion in the last reported year, a more than 25 percent drop from the previous year's $40 billion.
The Mac is now slimmer, faster and lasts longer before needing to recharge.
My relationship with the computer dates back to its beginnings when I got a prelaunch peek some weeks before its January 1984 launch.
I wrote a book about the Mac's Insanely Great in which I described it as 'the computer that changed everything.'
The Mac introduced the way all computers would one day work and ushered us into an era of design focus.
Mac is now a substantial chunk of PC sales, even within Apple juggernaut.
Apple claims its Macbook Air is the world's best-selling computer model.
More than two-thirds of all college students prefer a Mac according to one 2019 survey.
The Mac has been relentlessly improved with increasingly slim profile of iMac and 22 hour battery life of MacBook Pro.
Apple's creation remains the pinnacle of PC-dom, despite competition from Chromebooks and Surface PCs.
Accuracy
Apple Mac sales dipped below $30 billion in the last reported year, a more than 25 percent drop from the previous year's $40 billion.
Mac is now a substantial chunk of PC sales, even within Apple juggernaut.
Deception
(30%)
The article is deceptive in several ways. Firstly, it states that Macintosh sales dipped below $30 billion which implies a decline but fails to mention the context of this decline. In fact, according to Apple's financial reports for Q4 2019 and Q4 2018, Mac revenue was actually up by around 6% year over year. Secondly, it states that 'Macintosh is still a thing', but fails to provide any evidence or data to support this claim. Lastly, the article quotes Greg Joswiak stating that the Mac is not a story of nostalgia which contradicts Apple's own marketing strategy for its Mac products.
The statement 'Macintosh sales dipped below $30 billion' implies a decline but fails to mention context. According to Apple's financial reports, Mac revenue was actually up by around 6% year over year.
Fallacies
(75%)
The article contains several informal fallacies. The author uses an appeal to authority by stating that the Macintosh computer is considered the pinnacle of PC-dom and citing statistics such as its popularity among college students and Apple's relentless improvement of the product. However, these statements are not supported with any evidence or reasoning beyond their own assertions. Additionally, there are several instances where the author uses inflammatory rhetoric to describe the Macintosh computer as
The Macintosh computer is considered the pinnacle of PC-dom and cites statistics such as its popularity among college students and Apple's relentless improvement of the product.
Moreover, there are several instances where the author uses inflammatory rhetoric to describe the Macintosh computer as 'the best', 'insanely great', 'changed everything'.
Bias
(85%)
The article contains several examples of bias. Firstly, the author uses language that dehumanizes and demonizes those who disagree with Apple's products or practices. For example, he describes Chromebooks and Surface PCs as coming and going when compared to the Macintosh which is described as a pinnacle of PC-dom.
Greg 'Joz' Joswiak uses language that dehumanizes those who disagree with Apple's products or practices. He says,
The author uses language that dehumanizes and demonizes those who disagree with Apple's products or practices. For example, he describes Chromebooks and Surface PCs as coming and going when compared to the Macintosh which is described as a pinnacle of PC-dom.
Site
Conflicts
Of
Interest (50%)
Steven Levy has a financial interest in Apple as he is the author of several books about the company. He also has personal relationships with people at Apple and may have professional affiliations with them.
Author
Conflicts
Of
Interest (50%)
Steven Levy has a financial interest in Apple as he is the author of several books about the company. He also has personal relationships with people at Apple and may have professional affiliations with them.
Ridley Scott directed the advertisement for the new Apple computer to be launched in 1985
Anya Major played the role of the woman running towards the screen to release her sledgehammer into it
Accuracy
No Contradictions at Time
Of
Publication
Deception
(80%)
The article is deceptive in several ways. Firstly, it presents the Apple Mac as a revolutionary and liberating piece of technology that would change people's lives forever. However, this claim is not supported by any evidence presented in the ad or the article itself.
> The ad does not provide any information about the features or capabilities of the Apple Mac, only its price and how it will change people's lives. This is misleading as it implies that the product itself has some kind of magical power to liberate people from oppression.
> The ad uses Orwellian language to create an atmosphere of oppression and control, which is then subverted with a message of liberation through technology. This creates a false sense of hope for viewers who are looking for solutions to their problems.
< Anya Major was cast for her role in the ad based on her ability to control a sledgehammer with precision, not because she had any experience or qualifications related to technology or computing. This is misleading as it implies that Major's expertise makes her an ideal candidate for promoting the Apple Mac.
Fallacies
(85%)
The article contains an example of a false dilemma fallacy. The author presents the idea that Apple's Macintosh computer was either revolutionary or a failure, when in reality it could have been both.
> In the finished ad, Major swings her sledgehammer then releases it into the screen,
Bias
(85%)
The article is an analysis of a 1984 Apple advertisement directed by Ridley Scott. The author uses the ad as an example to discuss how technology can be used for both liberation and control. The author also touches on the idea that advertising has changed over time and that it can now be seen as a disruptive distraction.
]The message? Apple Mac will liberate downtrodden masses from the totalitarian surveillance state. All viewers needed to do to secure such liberation was pay US$2,495 ($7,000 today) which in today's money amounts to about $7,000 ($35,501).[/
Site
Conflicts
Of
Interest (0%)
The article by Stuart Jeffries contains multiple examples of conflicts of interest on the topics provided. The author has a personal relationship with Steve Jobs and Apple Computer Inc., which could compromise their ability to report objectively on these topics.
Stuart Jeffries is a former editor at The Guardian, where he worked closely with Steve Jobs during his time as technology editor.
Author
Conflicts
Of
Interest (0%)
The article by Stuart Jeffries contains multiple examples of conflicts of interest on the topics provided. The author has a financial stake in Apple Computer Inc., as he is an employee and writes about their products regularly.
The Mac was launched by a famous Ridley Scott-directed Super Bowl ad in January 1984
Apple extended self-service repairs to Irish customers
Mac sales hit their lowest point ever in the third quarter of 1997, market share had shrunk from a one-time 18% to 3% and Amelio was out as CEO
Accuracy
The Mac is alluring proof that tech can be graceful, tactile, responsive, personable and usable
Deception
(100%)
None Found At Time Of
Publication
Fallacies
(85%)
The article contains an appeal to authority fallacy by stating that Steve Jobs was the synonymous computer with Mac. The author also uses inflammatory rhetoric when describing the Mac as a beautiful and cutting edge product at $7000 in 1997 which is out of reach for most people.
Steve Jobs was the synonymous computer with Mac.
Bias
(85%)
The article contains a statement that is biased towards the Mac computer. The author uses language such as 'synonymous with Steve Jobs' and 'alluring proof that tech can be graceful, tactile, responsive, personable and usable'. This implies a positive bias towards the Mac. Additionally, there are statements about how Apple has improved its products over time which could also be seen as biased.
The Mac – the computer synonymous with Steve Jobs,
Site
Conflicts
Of
Interest (50%)
Karlin Lillington has a financial interest in Apple as they are the company that owns Macintosh product line and OpenStep operating system. They also have a personal relationship with Steve Jobs who was the co-founder of Apple.
Author
Conflicts
Of
Interest (50%)
The author has a financial interest in the topic of Macintosh product line as they mention their love for it and also mention that they own bondiblue G3 Macs.
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