CosMc's is named after a lesser-known McDonald's character from the 1980s and is part of the company's strategy to tap into nostalgia.
McDonald's is launching a new concept, CosMc's, to compete in the specialty coffee market.
McDonald's plans to open about 10,000 McDonald's sites globally by 2027, with a significant number in China.
The first pilot site of CosMc's will open in Bolingbrook, Illinois, with plans to open 10 restaurants by the end of 2024.
McDonald's, the global fast-food giant, is venturing into the specialty coffee market with the launch of its new concept, CosMc's. The first pilot site of this small-format, beverage-centric restaurant is set to open in Bolingbrook, Illinois. The company has announced plans to open 10 CosMc's restaurants by the end of 2024, with nine more locations slated for Texas next year.
The CosMc's concept is named after a lesser-known McDonald's character from the 1980s and is part of the company's strategy to tap into nostalgia. The menu at CosMc's will feature a diverse range of vibrant drinks with unexpected flavor combinations, including indulgent drinks in the specialty coffee category. In addition to the beverage offerings, CosMc's will also serve select McDonald's food products and signature items.
The launch of CosMc's is seen as a direct challenge to major chains like Starbucks and Dunkin', with a particular focus on attracting afternoon snackers. The new restaurants will feature drive-thru lanes that manage traffic based on the complexity of orders, and McDonald's is partnering with Google Cloud to optimize its technology and improve customer experience.
In addition to the CosMc's expansion, McDonald's has also announced plans to open about 10,000 McDonald's sites globally by 2027, with a significant number in China. This move is seen as part of the company's broader strategy to expand its global footprint and diversify its offerings.
