Meta Platforms Inc., the parent company of Facebook, Instagram, Messenger, and WhatsApp, has announced a series of updates to its AI tools aimed at enhancing user experiences across its platforms. The updates include over 20 new AI-driven features, with a focus on generative AI capabilities.
One of the key updates is the enhancement of the Meta AI chatbot. The chatbot now has the ability to generate more detailed responses, process a wider range of requests, and summarize Bing search results. This is expected to improve the user experience in terms of interaction and information retrieval.
Another significant update is the introduction of a tool called 'Imagine'. This tool allows users to remix AI-generated images shared in Messenger or Instagram chats by adding text prompts to the images. In addition to this, Meta has expanded the Imagine tool to the web and added invisible watermarking to images created with the tool. This is seen as a move to protect the intellectual property rights of the creators.
Meta has also launched a standalone version of its Imagine image generation tool, powered by an AI model called Emu. This tool is expected to provide users with a more immersive and interactive experience in image creation and sharing.
Other features include AI-generated post comments and chat topics in groups, enhanced product copy in Shops, improved search results on Facebook and Instagram, and more. Meta is also testing AI tools for creators to provide suggested replies in DMs and is improving its other AIs based on user feedback.
These updates are part of Meta's strategy to keep users on its platforms amidst competition from other brands like YouTube and Snapchat. By leveraging AI, Meta aims to make the in-app experiences more fun and useful for its users.