Meta's Threads Tests TweetDeck-Style Interface with Multi-Column Layout for Customizable Feeds

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Meta is also rolling out a chronological recent tab for searches on the service.
Meta's move towards a TweetDeck-like interface could potentially provide third-party developers more flexibility through the Threads API.
Meta's social media platform, Threads, is testing a new feature with a TweetDeck-style interface and multi-column layout.
Threads power users have long requested a more flexible interface to access specific content without being forced into the algorithm-powered For You feed.
Users can customize their feeds with separate columns for searches, tags, accounts, saved posts, and notifications. Columns auto-update in real time.
Meta's Threads Tests TweetDeck-Style Interface with Multi-Column Layout for Customizable Feeds

Meta's social media platform, Threads, is testing a new feature that brings a TweetDeck-style interface to the service. This multi-column layout allows users to customize their feeds with separate columns for searches, tags, accounts, saved posts, and notifications. The columns can auto-update in real time. Meta has been selectively inviting users to test this new experience on the web version of Threads.

Threads power users have long requested a more flexible interface that allows them to easily access specific content without being forced into the algorithm-powered For You feed. TweetDeck, a popular third-party app for accessing Twitter before Meta acquired it in 2011, offered this functionality with multiple account support and customizable feeds. However, users now have to pay for an X Premium subscription to access these features.

Meta's move towards a TweetDeck-like interface could potentially provide third-party developers more flexibility in presenting content from the social network through the Threads API. This column-based tool direction for Threads may also be seen as a response to competitors like Bluesky and Mastodon, which have gained popularity due to their decentralized nature and focus on user control.

In addition to this new feature, Meta is also rolling out a chronological recent tab for searches on the service. This change allows users to find timely, relevant content more easily. However, it's important to note that Meta still evaluates search results for quality and may hide some posts from users.



Confidence

90%

Doubts
  • Are there any known issues or limitations with the new interface?
  • Is the rollout of this feature to all users confirmed?

Sources

98%

  • Unique Points
    • Meta is testing a TweetDeck-like experience for Threads.
    • Users can create customizable feeds with separate columns for searches, tags, accounts, saved posts, and notifications.
    • Columns can auto-update in real time.
    • Threads power users have complained about being forced into the algorithm-powered For You feed on the web version of Threads.
    • Meta will be selecting users to test this new experience in the web version of Threads.
    • TweetDeck was a popular third-party app for accessing Twitter before Meta acquired it in 2011 and rebranded it as X Pro, which now requires a paid subscription.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (90%)
    The article contains a few informal fallacies and an example of inflammatory rhetoric. It also uses a dichotomous depiction by presenting the Threads users' options as either using the simple single feed or adding separate columns for searches, tags, accounts, saved posts, and notifications.
    • . . . if you're in the test, you can choose to keep things simple with a single feed . . .
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

95%

  • Unique Points
    • Instagram's Threads app is rolling out the ability to search posts in order of recency.
    • Users can now find timely, relevant content more easily with the new Recent tab for searches.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (80%)
    The author expresses her opinion that the new feature of Threads app, which allows users to search for posts in order of recency, is a step towards making it an 'actually useful source for real-time news and updates'. She also mentions that this change has been a long requested one from users. However, she also acknowledges Meta's stance on not wanting Threads to be known as a source of hard news or political content and their default algorithm surfacing old posts. This creates a conflicting message, implying an intention to deceive by presenting the new feature as significant progress while downplaying its limitations.
    • The app is finally rolling out the ability to search posts in order of recency
    • It’s also worth pointing out that Threads’ new recency filter in search is not the same as the “latest” search filter on X
  • Fallacies (95%)
    The author makes several statements in this article that are not fallacious. However, there is one instance of an appeal to authority when the author quotes Adam Mosseri's statement about Threads becoming a source for real-time news and updates. There is also a lack of clarity regarding what constitutes 'quality' content that is being hidden from search results, which could potentially lead to bias or deception if not properly disclosed.
    • “Search results here are still evaluated for quality,”
    • “In an effort to make it easier to find timely, relevant content on Threads, we’re introducing a Recent tab for your searches.”
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

97%

  • Unique Points
    • Meta is testing pinned columns on the web similar to TweetDeck.
    • This feature is currently available to a small number of people worldwide.
    • The move could potentially provide third-party developers more flexibility in presenting content from the social network through the Threads API.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (85%)
    The article contains some inflammatory rhetoric and appeals to authority. It also dichotomously depicts the development as a direct competition to TweetDeck, which may not be entirely accurate given that developers have already built similar experiences for other platforms.
    • This move could also mean that the Threads API could provide third-party developers with more flexibility in presenting content from the social network in a different way. However, until now, Meta hasn't talked about letting developers build independent Threads clients through its API.
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  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

100%

  • Unique Points
    • Threads is testing a TweetDeck-style multi-column interface.
    • Users can customize columns for searches, tags, accounts, saved posts, and notifications.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

95%

  • Unique Points
    None Found At Time Of Publication
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (0%)
    None Found At Time Of Publication