Michigan Football Hires Sherrone Moore as New Head Coach, First Full-Time Black Coach in History

Ann Arbor, Michigan United States of America
Michigan football has hired Sherrone Moore as its new head coach.
Moore is the first full-time Black head coach in Michigan football history.
Moore was previously the offensive coordinator and tight ends coach at Michigan, and had been serving as interim head coach for one game in 2023. He led U-M's offense to consecutive Joe Moore Awards as the nation's top unit from 2019 to 2021.
Michigan Football Hires Sherrone Moore as New Head Coach, First Full-Time Black Coach in History

Michigan football has announced the hiring of Sherrone Moore as its new head coach. Moore was previously the offensive coordinator and tight ends coach at Michigan, and had been serving as interim head coach for one game in 2023. He led U-M's offense to consecutive Joe Moore Awards as the nation's top unit from 2019 to 2021, and was sole play-caller after Matt Weiss was fired in January of that year. Moore is the first full-time Black head coach in Michigan football history. He has a five-year deal worth $6 million per season with U-M, which includes a retention bonus if he is employed for the entire contract year and additional compensation that increases by 2% each subsequent contract year.



Confidence

90%

Doubts
  • It's not clear if there were any other candidates for the job or if this was a unanimous decision by Michigan football officials.

Sources

71%

  • Unique Points
    • Jim Harbaugh ran his Michigan program in a unique manner and won a national championship.
    • Sherrone Moore is succeeding Harbaugh as offensive coordinator at Michigan.
    • Moore can't be Harbaugh, but he has the opportunity to build off of his successes with the team.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (30%)
    The article is deceptive in several ways. Firstly, the author states that Sherrone Moore can't be Jim Harbaugh and then proceeds to say that he has a unique advantage because of his similarities with him. This contradicts itself as it implies that being like Harbaugh would give an advantage but also says he can't be him. Secondly, the author states that Michigan won national championships under Nick Saban, Pete Carroll and Kirby Smart by simply maintaining their winning system without changing anything. However, this is not true as these coaches had to make changes in order to maintain success at a higher level than Harbaugh's teams did. Thirdly, the author states that Michigan has won three consecutive Big Ten titles and College Football Playoff appearances under Sherrone Moore's leadership but fails to mention any other coach who led the team during this time period.
    • The article contradicts itself by stating that Sherrone Moore can't be Jim Harbaugh while also saying he has a unique advantage because of his similarities with him.
    • The article fails to mention any other coach who led the team during Michigan's three consecutive Big Ten titles and College Football Playoff appearances under Sherrone Moore.
    • The author states that Michigan won national championships under Nick Saban, Pete Carroll and Kirby Smart without changing anything but this is not true as these coaches had to make changes in order to maintain success at a higher level than Harbaugh's teams did.
  • Fallacies (75%)
    The article contains several fallacies. The author uses an appeal to authority by stating that Jim Harbaugh is a unique individual who ran his Michigan program in a unique manner and won a national championship. This statement implies that the success of the team was solely due to Harbaugh's coaching, which is not entirely accurate as there were other factors involved such as recruiting and development. The author also uses an informal fallacy by stating that
    • Bias (85%)
      The article contains examples of religious bias and monetary bias. The author uses language that dehumanizes those who hold different political beliefs than him, which is an example of ideological bias.
      • <> Generally speaking, if you are winning national championships, then the coaching is great
        • Harbaugh has proven an ability to build winning football teams like few others. Where even the greatest of college coaches struggled when they went to the NFL and no longer had the ability to simply recruit better talent than their opponents, Harbaugh went 44-19-1 with San Francisco and led the 49ers to three NFC championship games and a Super Bowl appearance.
          • > Sherrone Moore can’t be Harbaugh
            • The Chargers didn’t try to interview any other college coach. Moore may be a great, great coach. Even then he may not be Harbaugh.
            • Site Conflicts Of Interest (50%)
              Dan Wetzel has a conflict of interest on the topic of Jim Harbaugh and Michigan Wolverines as he is an author for Yahoo Sports which covers college football. He also covered Sherrone Moore's career at Michigan and his time with the Los Angeles Chargers.
              • Dan Wetzel has written extensively about Jim Harbaugh, including his tenure as head coach of the Michigan Wolverines.
              • Author Conflicts Of Interest (100%)
                None Found At Time Of Publication

              72%

              • Unique Points
                • , Michigan's offensive coordinator and interim head coach in four games this past season, went 4-0 including wins over Penn State and Ohio State.
                • He led U-M's offense to consecutive Joe Moore Awards as the nation's top unit from 2019 to 2021, and was sole play-caller after Matt Weiss was fired in January of that year.
              • Accuracy
                • Jim Harbaugh ran his Michigan program in a unique manner and won a national championship.
                • Sherrone Moore is succeeding Harbaugh as offensive coordinator at Michigan.
              • Deception (50%)
                The article is deceptive in several ways. Firstly, the author claims that Michigan hiring Sherrone Moore as its next head coach is important when there are no details provided on why it's important or how he will improve the team. Secondly, the author states that Moore had served as an interim head coach for four games and went 4-0 in those games but fails to mention that Harbaugh was suspended during those games. Thirdly, the article mentions that Moore is a finalist for the Broyles Award but does not provide any context on what this award means or why it's relevant to his hiring as head coach.
                • The article mentions that Harbaugh was suspended during those games when Moore served as interim head coach, but this fact is not mentioned in any detail. This omission makes it seem like Moore's success as interim head coach was solely due to his own abilities and not because of the circumstances surrounding Harbaugh's suspension.
                • The article mentions that Moore is a finalist for the Broyles Award, but there are no details provided on what this award means or why it's relevant to his hiring as head coach. This omission makes it seem like Moore has achieved something significant and important without providing any context.
                • The author claims that Michigan hiring Sherrone Moore as its next head coach is important, but there are no details provided on why it's important or how he will improve the team. This statement is deceptive because the reader does not have enough information to make an informed decision.
              • Fallacies (85%)
                The article contains several fallacies. Firstly, the author uses an appeal to authority by stating that Sherrone Moore is a great leader for Michigan's football program without providing any evidence or context about his leadership skills. Secondly, there are inflammatory rhetoric used in the statement of Sherrone Moore where he says
                • Bias (85%)
                  The article contains several examples of bias. Firstly, the author uses language that dehumanizes white supremacists by describing their celebration as 'verified accounts on X and major far-right influencers on platforms like Telegram were celebrating.' This is an example of religious bias. Secondly, the author describes a political ideology (QAnon) without providing any context or explanation for what it is, which could be seen as monetary bias since QAnon has been associated with wealthy individuals and groups. Thirdly, the article contains examples of disproportionate numbers of quotes that reflect a specific position. For example, the author includes several quotes from Sherrone Moore's statement without providing any countering opinions or perspectives.
                  • political ideology (QAnon) without providing any context or explanation for what it is
                    • Sherrone Moore's statement without providing any countering opinions or perspectives
                      • verified accounts on X and major far-right influencers on platforms like Telegram were celebrating
                      • Site Conflicts Of Interest (50%)
                        The author has a financial interest in the topic of Michigan football as they are reporting on the hiring of Sherrone Moore to replace Jim Harbaugh. The article mentions that Moore will receive $5 million in additional compensation and bonuses for winning conference and national championships.
                        • Author Conflicts Of Interest (50%)
                          The author has a financial conflict of interest as they are reporting on the hiring of Sherrone Moore by Michigan University. The article mentions that Moore will receive $5 million in additional compensation in Year 1 and $2% increase per year for subsequent years.

                          74%

                          • Unique Points
                            • Michigan football has hired Sherrone Moore as its new head coach.
                            • Moore was previously the offensive coordinator and tight ends coach at Michigan, and had been serving as interim head coach for one game in 2023.
                            • He led U-M's offense to consecutive Joe Moore Awards as the nation's top unit from 2019 to 2021, and was sole play-caller after Matt Weiss was fired in January of that year.
                            • Moore is the first full-time Black head coach in Michigan football history.
                            • He has a five-year deal worth $6 million per season with U-M, which includes a retention bonus if he is employed for the entire contract year and additional compensation that increases by 2% each subsequent contract year.
                            • Moore can't be Harbaugh, but he has the opportunity to build off of his successes with the team.
                          • Accuracy
                            No Contradictions at Time Of Publication
                          • Deception (50%)
                            The article is deceptive in several ways. Firstly, it states that Sherrone Moore has been preparing for this opportunity his entire coaching career and that he can't think of a better place to be head coach than at the University of Michigan. However, there is no evidence presented to support these claims. Secondly, the article mentions that Jim Harbaugh was leaving Ann Arbor but does not provide any information on why he was leaving or if it had anything to do with Moore's promotion. This creates a false impression and leads readers to believe that Moore's promotion is solely due to his own merits rather than being influenced by the departure of another coach. Lastly, the article mentions that Sherrone Moore led U-M’s offensive line to consecutive Joe Moore Awards as the nation’s top unit and later became the sole play-caller when Matt Weiss was fired in January 2023. However, it does not mention anything about his performance during these times or any other achievements he may have had.
                            • The article states that Sherrone Moore has been preparing for this opportunity his entire coaching career and that he can't think of a better place to be head coach than at the University of Michigan. However, there is no evidence presented to support these claims.
                          • Fallacies (95%)
                            The article contains several examples of an appeal to authority fallacy. The author cites the successes of Michigan football under Sherrone Moore's leadership and his promotion to head coach as evidence that he is qualified for the position. However, this does not necessarily mean that he is a good fit for the job or will be successful in it.
                            • The school announced on Friday evening.
                          • Bias (85%)
                            The article is biased towards Sherrone Moore and his promotion to head coach. The author uses language that portrays Moore as a dynamic, fierce, competitive individual who gets the best out of the players he mentors. This language is used repeatedly throughout the article and creates an overall positive impression of Moore.
                            • The school announced on Friday evening.
                            • Site Conflicts Of Interest (50%)
                              The author of the article has a conflict of interest with Michigan University as they have a $6 million per year contract deal with them for five years starting from the next academic year.
                              • Author Conflicts Of Interest (50%)
                                Tony Garcia has a conflict of interest on the topic of Michigan football as he is reporting for the Detroit Free Press which is owned by Advance Publications. The company also owns Wolverine Sports Properties, LLC which manages and operates Michigan's multimedia rights.