Microsoft Shifts AI Focus to Copilot Over Bing Search Engine: New Ad Showcases Chatbot's Capabilities in Generating Storyboard Images and Writing Code for 3D Games.

Microsoft, Washington, DC United States of America
Copilot showcases capabilities in generating storyboard images and writing code for 3D games.
Microsoft is shifting its AI focus to Copilot over Bing search engine.
Microsoft Shifts AI Focus to Copilot Over Bing Search Engine: New Ad Showcases Chatbot's Capabilities in Generating Storyboard Images and Writing Code for 3D Games.

Microsoft is shifting its AI focus to Copilot over Bing search engine. The company has launched a new ad for Copilot, which showcases the chatbot's capabilities in generating storyboard images and writing code for 3D games.


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Confidence

100%

No Doubts Found At Time Of Publication

Sources

63%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Delivering Copilot for everyone

Microsoft Blog Network Yusuf Mehdi Wednesday, 07 February 2024 15:00
  • Unique Points
    • Copilot enables people to do things previously unattainable with a simple sentence or two.
    • A budding entrepreneur can turn a fledgling idea for a new product into an actionable business plan using Copilot.
    • Copilot allows fantasy football players to create mascots that they can edit inline.
  • Accuracy
    • Microsoft is shifting its AI priorities towards Copilot over Bing search engine.
  • Deception (30%)
    The article is deceptive in several ways. Firstly, the author claims that Copilot enables people to do things previously unattainable without providing any specific examples or evidence of this claim. Secondly, the author uses sensational language such as 'transformative power' and 'democratizing breakthroughs in AI' which is not supported by factual information provided in the article. Thirdly, the author claims that Copilot has led to sustained growth in Edge and Bing share without providing any specific data or evidence of this claim.
    • The phrase 'transformative power' is sensational and not supported by factual information provided in the article.
    • The sentence 'Copilot enables people to do things previously unattainable' is deceptive as it does not provide any specific examples or evidence of this claim.
    • The statement that Copilot has led to sustained growth in Edge and Bing share without providing any specific data or evidence of this claim.
  • Fallacies (70%)
    The article contains several examples of informal fallacies. The author uses an appeal to authority by stating that Microsoft's advancements in AI align with the company mission without providing any evidence or explanation for this claim. Additionally, the author makes a false dilemma by suggesting that Copilot is either free or requires a subscription when there are actually different levels of access available. The article also contains an example of inflammatory rhetoric by stating that AI is 'the defining technology of our time' without providing any evidence to support this claim.
    • The author uses an appeal to authority by stating that Microsoft's advancements in AI align with the company mission without providing any evidence or explanation for this claim.
    • The article contains an example of inflammatory rhetoric by stating that AI is 'the defining technology of our time' without providing any evidence to support this claim.
    • The author makes a false dilemma by suggesting that Copilot is either free or requires a subscription when there are actually different levels of access available.
    • An example of inflammatory rhetoric: The article states that AI is 'the defining technology of our time' without providing any evidence to support this claim.
  • Bias (85%)
    The article is promoting Microsoft Copilot as a tool that can help people achieve more with AI. The author uses language such as 'democratizing our breakthroughs in AI' and 'make the promise of AI real for everyone'. This suggests an ideological bias towards using technology to empower individuals and organizations. Additionally, the article mentions Copilot Pro which is a paid subscription service that offers additional features such as faster image generation and more detailed images. The author uses language like '100 daily boosts with a Copilot Pro subscription' which suggests monetary bias in favor of those who can afford to pay for these services.
    • Copilot Pro offers additional features such as faster image generation and more detailed images.
      • democratizing our breakthroughs in AI
        • make the promise of AI real for everyone
        • Site Conflicts Of Interest (50%)
          There are multiple examples of conflicts of interest found in the article. The author has a financial stake in Microsoft and its products such as Copilot, which could influence their coverage of the topic.
          • Copilot experiences explode with over 5 billion chats and 5 billion images created to date which have led to sustained growth in Edge and Bing share.
          • Author Conflicts Of Interest (50%)
            The author has a financial interest in Copilot as they are an employee of Microsoft. They also have personal relationships with people who work on the product and professional affiliations with Microsoft Designer.
            • >Copilot experiences explode with over 5 billion chats and 5 billion images created to date which have led to sustained growth in Edge and Bing share.<br>Whether you want to highlight an object to make it pop with enhanced color, blur the background of your image to make your subject shine, or even reimagine your image with a different effect like pixel art<br><b>Copilot Pro subscriber</b>: offers an immersive, dedicated canvas inside of Copilot where you can visualize your ideas.<br>Microsoft Designer: all for free. If you’re a Copilot Pro subscriber, in addition to the above, you can also now easily resize and regenerate images between square and landscape without leaving chat.
              • Copilot is free to use and works on Microsoft Edge, Chrome, Firefox and Safari.<br>Microsoft's advancements in AI align with our company mission to empower every person and organization on the planet to achieve more.

              53%

              The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
              (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

              A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

              Super Bowl ad shows Microsoft is shifting its AI focus to Copilot

              Business Insider Aaron Mok Thursday, 08 February 2024 01:16
              • Unique Points
                • Microsoft is shifting its AI priorities towards Copilot over Bing search engine.
                • Copilot allows fantasy football players to create mascots that they can edit inline.
              • Accuracy
                • <https://www.zdnet.com/article/microsoft-adds-copilot-pro-support-to-iphone>
              • Deception (50%)
                The article is deceptive because it does not mention that Bing chat and Copilot are two different AI assistants with different features and capabilities. The author implies that Microsoft has shifted its focus from Bing to Copilot, when in fact they have both coexisted as separate brands. This is a lie by omission, as the article does not provide enough information for readers to understand the difference between Bing chat and Copilot.
                • We've seen [Bing] share grow. (This is an example of deception because the author does not provide any data or sources to support this claim, and it may be misleading for readers who expect Bing chat to have a significant impact on search engine market share.)
                • The one-minute promo video shows different people using Copilot to generate storyboard images for a script, write code for a 3-D game, and create a quiz on organic chemistry. (This is an example of deception because the author does not explain that these tasks are performed by Copilot's smartphone app, while Bing chat can also perform similar tasks using natural language processing.)
                • We really got behind a single brand called Copilot, so we cleaned up all these other things and we renamed Bing Chat. (This is an example of deception because the author does not acknowledge that users may have different preferences and needs for AI assistants, and that renaming Bing chat as Copilot may be seen as a marketing strategy to create confusion or loyalty.)
              • Fallacies (0%)
                The author of the article is Aaron Mok. He does not cite any sources or evidence for his claims about Microsoft's AI priorities and market share. He uses vague terms like 'low usage', 'significant for Microsoft and customers to bring more competition', and 'a few points of share growth'. These phrases are examples of appeals to authority, as he implies that these unspecified sources or experts have some validity without providing any details. He also does not acknowledge the possibility that Bing chat may be a failure for other reasons than low usage, such as technical issues, user dissatisfaction, or lack of innovation.
                • We really got behind a single brand called Copilot
                • So we have one experience
                • Even a few points of share growth is significant for Microsoft and for customers to bring more competition
              • Bias (85%)
                The author's focus on Microsoft's shift towards Copilot and the lack of mention of Bing in the Super Bowl ad is a clear indication that they are biased towards one product over another. The author also quotes Yusuf Mehdi, an executive at Microsoft who confirms this bias by stating that they have focused their efforts on one brand and experience.
                • Microsoft posted its Super Bowl ad for Copilot with no mention of the new Bing.
                • Site Conflicts Of Interest (50%)
                  Aaron Mok has a financial tie to Microsoft as he is an executive vice president at the company. He also reported on Bing's market share and Copilot's introduction as a standalone app.
                  • Microsoft exec Yusuf Mehdi was quoted in the article, indicating that Aaron Mok has a professional affiliation with Microsoft.
                  • Author Conflicts Of Interest (50%)
                    Aaron Mok has a conflict of interest on the topic of Microsoft's AI assistant Copilot as he is an executive vice president at Microsoft. He also disclosed his role in the company during an interview with The Verge regarding the Super Bowl ad.
                    • .completely reshaped the search landscape
                      • Microsoft issued a software update to Windows 10 and Windows 11 computers that allowed users easy access .Copilot by holding down the Windows and C key simultaneously.

                      80%

                      The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
                      (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

                      A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

                      Watch Microsoft’s Super Bowl ad for its AI platform

                      Ad Age Wednesday, 07 February 2024 15:00
                      • Unique Points
                        • Copilot can be used for coding
                        • Microsoft began rolling out Microsoft 365 Copilot in November which costs $30 a month for customers to use across its suite of products including Word, OneNote, Teams, Outlook, PowerPoint and Excel
                        • Last year Microsoft invested $10 billion in OpenAI the creator of ChatGPT
                      • Accuracy
                        • Copilot can be used for coding.
                        • The commercial is set to the song 'Watch Me' by The Phantoms.
                      • Deception (50%)
                        The article is deceptive in several ways. Firstly, the author claims that Microsoft's Copilot AI assistant can be used to code and learn chemistry without providing any evidence or specific examples of how this works. Secondly, the article uses sensationalism by stating that people say negative things about AI but then shows a commercial where people are using it for everyday tasks. This creates a false sense of positivity around AI when in reality there may be valid concerns and criticisms about its use. Thirdly, the author claims that Microsoft's target audience is the 'AI optimist', which implies that everyone who uses or supports AI is positive towards it, but this oversimplifies complex issues surrounding AI and ignores potential negative impacts of its widespread adoption.
                        • The article states that Copilot can be used to code and learn chemistry without providing any evidence or specific examples of how this works. This creates a false sense of positivity around the capabilities of AI in everyday tasks.
                      • Fallacies (85%)
                        The article contains several examples of informal fallacies. The author uses an appeal to authority by stating that Microsoft is a well-known and respected company in the technology industry. They also use inflammatory rhetoric when they say 'They say I will never open my own business' which implies that there are people who doubt the person's ability, but this statement is not supported with any evidence or facts. The author also uses a dichotomous depiction by stating that the person in the commercial is using Microsoft Copilot to code and learn chemistry, implying that without it they would be unable to do so. This creates an either/or situation which oversimplifies complex issues.
                        • The author uses an appeal to authority when they state 'Microsoft is a well-known and respected company in the technology industry.'
                        • The author uses inflammatory rhetoric when they say 'They say I will never open my own business' which implies that there are people who doubt the person's ability, but this statement is not supported with any evidence or facts.
                        • The author uses a dichotomous depiction by stating that the person in the commercial is using Microsoft Copilot to code and learn chemistry, implying that without it they would be unable to do so.
                      • Bias (85%)
                        The article is promoting Microsoft's AI platform Copilot and its role in the future of technology. The ad uses language that dehumanizes humans by implying they are not capable of learning or changing without assistance from an AI assistant. This reinforces a negative stereotype about the capabilities of people, particularly older individuals.
                        • But I say, watch me.
                          • They say I will never make my own movie
                            • They say I will never open my own business
                            • Site Conflicts Of Interest (100%)
                              None Found At Time Of Publication
                            • Author Conflicts Of Interest (0%)
                              None Found At Time Of Publication

                            73%

                            The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
                            (Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

                            A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

                            Microsoft adds Copilot Pro support to iPhone and Android apps

                            ZDNet Thursday, 08 February 2024 01:18
                            • Unique Points
                              • Copilot Pro offers a few enhanced features over the free edition including faster performance, priority access to GPT-4 during peak times, availability in certain Microsoft 365 apps (Microsoft 365 Personal or Family subscription required), faster AI image creation with Designer (formerly Bing Image Creator) and on the way is the ability to create your own custom Copilot GPTs via a new Copilot Builder tool.
                              • Copilot Pro availability depends on whether you subscribe to Microsoft 365 Personal or Family subscription.
                            • Accuracy
                              • Copilot Pro offers a few enhanced features over the free edition including faster performance.
                              • A budding entrepreneur can turn a fledgling idea for a new product into an actionable business plan using Copilot.
                            • Deception (30%)
                              The article is deceptive in several ways. Firstly, the author claims that Copilot Pro offers faster performance and priority access to GPT-4 during peak times. However, this claim is not supported by any evidence or data provided in the article. Secondly, the author states that Copilot availability in certain Microsoft 365 apps (Microsoft 365 Personal or Family subscription required) is a feature of Copilot Pro. However, it's unclear if this feature is exclusive to Copilot Pro or if it's available for free as well. Thirdly, the author claims that there are no real benefits at this point for those who don't subscribe to Microsoft 365 Personal or Family. This statement is misleading because Copilot Pro offers several features that can be useful regardless of whether you have a Microsoft 365 subscription or not.
                              • It's unclear if Copilot availability in certain Microsoft 365 apps (Microsoft 365 Personal or Family subscription required) is exclusive to Copilot Pro or if it's available for free as well.
                              • The author claims that there are no real benefits at this point for those who don't subscribe to Microsoft 365 Personal or Family, but this statement is misleading because Copilot Pro offers several features that can be useful regardless of whether you have a Microsoft 365 subscription or not.
                              • The author claims that Copilot Pro offers faster performance and priority access to GPT-4 during peak times, but this claim is not supported by any evidence or data provided in the article.
                            • Fallacies (70%)
                              The article contains an appeal to authority fallacy by stating that Copilot Pro is a premium flavor of the free Copilot service without providing any evidence or explanation for why it is considered better. Additionally, there are several informal fallacies throughout the article such as 'the best AI image generators to try right now' and 'Whether those features are worth the cost depends on how much you want or need help from AI'. The author also uses inflammatory rhetoric by stating that Copilot Pro is not worth the subscription cost without providing any evidence or explanation for why. Finally, there is a dichotomous depiction of Copilot Pro as being either completely useless or extremely valuable depending on whether the reader subscribes to Microsoft 365 Personal or Family.
                              • Copilot Pro is a premium flavor of the free Copilot service
                              • The best AI image generators to try right now
                              • Whether those features are worth the cost depends on how much you want or need help from AI
                            • Bias (85%)
                              The article is biased towards Microsoft's Copilot Pro service. The author uses language that portrays the service as a premium and powerful tool for productivity enhancement. They also use quotes from Microsoft to promote the benefits of Copilot Pro without providing any counter-arguments or alternative perspectives.
                              • Copilot availability in certain Microsoft 365 apps (Microsoft 365 Personal or Family subscription required)
                                • Copilot will help you write and edit text and summarize documents in Word, generate formulas and analyze data in Excel, create presentations in PowerPoint, and draft replies and organize your inbox in Outlook.
                                  • Faster performance
                                    • The Pro version offers a few enhanced features over the free edition
                                    • Site Conflicts Of Interest (100%)
                                      None Found At Time Of Publication
                                    • Author Conflicts Of Interest (0%)
                                      None Found At Time Of Publication