Amazon's Prime Video reached 115 million viewers a month in the US
Media giants leaned on sports during Upfronts week due to fewer scripted shows and stars available following Hollywood strike and cost cutting
Netflix attracted around $8.3 billion in streaming services revenue last year
Netflix landed two Christmas Day NFL games for 2024 and has the rights to at least one a year in 2025 and 2026
The median age for Netflix viewers is 37, and 60% are described as cord-cutters
Title: The Evolution of Upfronts Week: A Shift from Broadcast to Streaming
Introduction:
The media landscape has undergone significant changes in recent years, and the annual Upfronts week, where media companies present their content slates to advertisers, has evolved accordingly. In 2024, Netflix and Amazon joined the physical events for the first time as streaming video became an increasingly dominant force in television viewing.
Key Takeaways:
Streaming Giants Dominate Upfronts Week: Netflix attracted around $8.3 billion in streaming services revenue last year, while Amazon's Prime Video reached 115 million viewers a month in the U.S.
Sports Remain a Draw: Media giants leaned on sports during the Upfronts week due to fewer scripted shows and stars available following the Hollywood strike and cost cutting.
Stars Make an Appearance: Stars such as Ryan Reynolds, Jamie Foxx, Cameron Diaz, Reese Witherspoon, Will Ferrell, and Jake Gyllenhaal were present to promote recent and upcoming feature films.
NFL Rights Secured: Netflix landed two Christmas Day NFL games for 2024 and has the rights to at least one a year in 2025 and 2026.
Demographics Shift: The median age for Netflix viewers is 37, and 60% are described as cord-cutters.
Background:
The Upfronts week has traditionally been an opportunity for broadcast networks to showcase their upcoming primetime entertainment lineups to Madison Avenue ad buyers. However, the rise of streaming services and the shift in consumer viewing habits have forced traditional broadcasters to adapt.
Conclusion:
As streaming video continues to dominate television viewing, Upfronts week will likely continue to evolve. The physical events may become less important as media companies focus more on digital distribution and targeted advertising offerings.
Media giants relied on sports during the Upfronts meeting week due to the Hollywood strike and cost cutting.
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Accuracy
No Contradictions at Time
Of
Publication
Deception
(100%)
None Found At Time Of
Publication
Fallacies
(95%)
The article contains some instances of appeals to authority and a few instances of inflammatory rhetoric, but overall the author's assertions are well-supported by facts and quotes from industry experts. No formal fallacies or dichotomous depictions were identified.
][Tom Rogers] noted two key issues for the traditional media companies: the decline of traditional TV and the increasing fees companies have to pay to air live sports.[/
][Mike Dupree] We often hear from top clients that the significance of upfront buying has diminished outside of securing placements in live sports.[
Disney’s Cruella and Searchlight’s Poor Things star Emma Stone introduced CEO Bob Iger at the company’s Upfronts presentation.
Stars such as Ryan Reynolds, Jamie Foxx, Cameron Diaz, Reese Witherspoon, Will Ferrell and Jake Gyllenhaal were all highly visible at the event to promote recent and upcoming feature films.
Accuracy
The upcoming quarterly refunding update from the US Treasury will provide information on how much bond supply there will be.
Advertisers buy positions ahead of theatrical launch and extending through streaming.
Donna Langley, Chief Content Officer at NBCUniversal, prioritized Wicked during her presentation at the event.
Deception
(100%)
None Found At Time Of
Publication
Fallacies
(85%)
The article contains several examples of inflammatory rhetoric and appeals to authority. It highlights the shift in focus at the TV Upfronts towards promoting movie properties as well as highlighting upcoming film releases. The use of star power to promote both movies and television shows is also emphasized, which can be seen as an appeal to authority. Additionally, there are examples of dichotomous depictions in the way that the article contrasts the traditional role of television with its newfound importance in light of streaming services.
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The crowd inside Radio City Music Hall was the first audience in the world to watch the trailer of the movie, which comes out November 27.
As the rom-com king, I was able to give Reese a couple of pointers that really improved her on-screen performance.
Welcome to the next hundred years of Amazon MGM Studios.
Only Amazon has the ability to dive into IP and spark new obsessions across books, podcasts, music, fashion, and games. And this has made Amazon MGM Studios the home for talent.
The media sector's upfront presentations to Madison Avenue ad buyers continue to evolve, moving away from traditional trailers and broadcast fall schedules.
Jeff Collins is leading Fox Corp.’s efforts in upfront ad sales following the retirement of sales stalwart Marianne Gambelli.
Brian Albert, managing director of YouTube, has the tonnage of ad inventory and an in with younger consumers but buyers want better-defined offerings amid a sea of user-generated content.
Collins played a sizable role in expanding Fox News’ content slate to lifestyle programming.
Rita Ferro, president of advertising sales at Walt Disney Co., will use Disney’s giant media portfolio to woo ad dollars and play up sports and streaming as well as proprietary ad tech.
John Halley, president of advertising at Paramount Global, is armed with popular TV like NFL football and the ‘Yellowstone’ universe, and a keen understanding of cutting-edge advertising technology.
Kim Kelleher and Evan Adlman, chief commercial officer and executive VP of commercial sales and revenue operations at AMC Networks respectively, are focusing on whether the ‘Walking Dead’ franchise and broader digital distribution can offset the company’s boutique programming operation.
Mark Marshall, chairman of global advertising and partnerships at NBCUniversal, enters the upfront world with the Paris Olympics and 50th season of Saturday Night Live, steering NBCU into the future with a focus on new kinds of data-informed buying patterns.
Alan Moss, VP of global advertising sales at Amazon Ads, has a large chunk of inventory to sell now that Amazon has launched an ad-supported tier of Prime Video and made it the default for subscribers.
Netflix’s president and VP of ad sales believe the subscriber base for Netflix’s ad-supported tier continues to grow but buyers suggest the numbers are too small for a significant ad investment, with a focus on bespoke sponsorships and product placement instead.
Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision, is likely to go to market armed with new information about the power of Spanish-language audiences and their growth in recent years.
Netflix and Amazon joined the in-person annual festivities of the upfronts for the first time.
Netflix attracted around $8.3 billion in streaming services market last year
Amazon's Prime Video reached 115 million viewers a month in the U.S.
Netflix landed two Christmas Day NFL games for 2024 and has the rights to at least one a year in 2025 and 2026.
The median age for Netflix viewers is 37, and 60% are described as cord-cutters
Accuracy
No Contradictions at Time
Of
Publication
Deception
(30%)
The article contains editorializing and sensationalism. The author makes statements such as 'It was a nod to broadcasting’s rich history, which for the rest of the week would be relegated to the distant past.' and 'Here are some of the highlights of the week.' These statements are not factual but rather an opinion or interpretation by the author. Additionally, there is selective reporting as not all details about Amazon's ad-supported service were provided, only that it reaches 115 million viewers a month in the U.S. and that it could take a chunk out of traditional TV.
Here are some of the highlights of the week.
It was a nod to broadcasting’s rich history, which for the rest of the week would be relegated to the distant past.
Fallacies
(85%)
The author makes an appeal to authority by quoting Nielsen data and media executives to establish the dominance of streaming services in television viewing and advertising. The author also uses inflammatory rhetoric by stating 'Competitors did not let Netflix slide on the reversal of its original opposition to running ads with its programming' and 'But the cow is out of the barn.'
Advertising executives who entered Radio City Music Hall on Monday for NBCUniversal’s upfront presentation were greeted by an orchestra playing the familiar themes of the network’s landmark shows, such as ‘Law & Order and NBC Nightly News.’ It was a nod to broadcasting’s rich history, which for the rest of the week would be relegated to the distant past. Streaming video now makes up 37% of U.S. television viewing, better than either broadcast or cable TV, according to Nielsen data.
One senior media company executive who attended the event calculated that if Amazon were to sell out commercial inventory across its platforms, which include its free ad-supported channel Freevee, it would take in $6 billion.
