Adapt shoes will still function without the app but users will lose access to custom lighting settings.
Nike is discontinuing its Adapt line of self-lacing shoes and the companion app.
Nike is retiring the Adapt line due to declining sales and increased competition.
The Adapt BB and HyperAdapt 1.0 are popular models in the Adapt line.
Users can continue to use the app with their existing shoes but won't be able to download it after August 6, 2024.
Nike, the renowned footwear brand, has announced that it will be retiring its Adapt line of self-lacing shoes and discontinuing the companion Adapt App. The app, which allowed users to customize their shoes' fit and lighting settings via Bluetooth, will no longer be available for download on both the App Store and Google Play Store as of August 6, 2024. Users who already have the app installed can continue to use it with their Adapt shoes but won't be able to move it to a new device or access future updates.
The Adapt line, which includes popular models like the Adapt BB and HyperAdapt 1.0, was first introduced in 2016 with the release of the Nike Mag inspired by Michael J. Fox's iconic self-lacing shoes from Back to the Future II. The technology brought power laces to a wider audience, but it seems that Nike has decided to move on from this chapter and focus on other projects.
Nike's decision comes as no surprise, as the company has been facing challenges in recent years due to declining sales and increased competition from other brands. The discontinuation of the Adapt line and app is likely a strategic move by Nike to streamline its product offerings and cut costs.
For those who own a pair of Adapt shoes, it's important to note that they will still function without the app. Users can manually adjust the fit using buttons on the shoes themselves, but they will lose access to custom lighting settings. It is recommended that users configure their preferred lighting color before August 6, 2024.
The Adapt line's retirement marks another chapter in Nike's rich history of innovation and design. While it may be sad for some fans to see this technology fade away, it opens up opportunities for new advancements and improvements in footwear technology.
Nike is no longer creating new versions of Adapt shoes
Adapt BB mobile app will disappear from Google Play and iPhone App Store next month
Power laces on Adapt BB basketball shoes were adjustable using buttons on the sneakers or over Bluetooth and allowed users to configure three tightness presets and adjust LED lights color
Accuracy
After August 6th, users won’t be able to move the app to a new device or access future updates