Nio, a Chinese electric vehicle manufacturer, has entered the mass market with its new brand Onvo. The company aims to challenge Tesla's dominance in the industry with Onvo's first model, an L60 SUV. According to reports, the L60 is longer, wider, and roomier than Tesla's Model Y (TSLA).
Nio officially unveiled Onvo on International Family Day in China. The pre-sale price of the mid-size family SUV starts at 219,900 RMB ($30,500), making it more affordable than Tesla's Model Y.
Alan Ai Tiecheng, a former Vice President of Marketing at Disney and General Manager for WeWork in China, leads Onvo's operations. The L60 features 900V high-voltage architecture with a CLTC energy efficiency of 92.3% and the world's lowest drag coefficient of 0.229 for a production SUV.
Onvo is on a mission to create better family life, providing mainstream family users with vehicle experiences of premium quality. The L60 will accompany its users to explore the world, celebrating happiness on every journey.
Nio CEO William Li announced that brand users who purchase the Onvo L60 will receive 30,000 points upon delivery. ES8 Founder Edition users will receive 50,000 points as a bonus.
The Onvo is expected to launch in September and is positioned as a rival to Tesla's Model Y. With the increasing competition in the electric vehicle market and broader trends of EV growth slowing down, it remains to be seen how profitable this new venture will be for Nio.