OpenAI, the company behind the popular chatbot ChatGPT, has announced its entry into the search engine market with SearchGPT. According to OpenAI's announcement, SearchGPT is an AI-powered search engine that provides real-time access to information across the internet and organizes results in a meaningful way.
SearchGPT is powered by the GPT-4 family of models and will initially be accessible to 10,000 test users at launch. OpenAI is working with third-party partners and using direct content feeds to build its search results. Publishers can manage how they appear in OpenAI search features, opting to be surfaced in searches while choosing not to have their content used to train OpenAI's models.
Google, the current dominant player in the search engine market, could face competition from SearchGPT. The new search engine is designed to help users connect with publishers by prominently citing and linking them in searches.
OpenAI's announcement comes after Google upended its search engine in May with AI-generated written summaries at the top of search results. Microsoft, a business partner of OpenAI, is also testing artificial intelligence summaries on its Bing search engine.
Despite the excitement surrounding SearchGPT, it's important to note that generative AI models can be error-prone and provide incorrect or made-up information. OpenAI's demo for SearchGPT provided incorrect information about an Appalachian Summer Festival in Boone, North Carolina. The festival actually takes place from June 29 to July 27, not July 29 to August 16 as stated in the demo.
OpenAI's entry into the search engine market could lead to more competition and innovation in this space. However, it's crucial that users remain skeptical of all information provided by AI models and verify facts before accepting them as true.