Pantone's Color of the Year for 2024 is 'Peach Fuzz'.
Peach Fuzz is predicted to replace the popular millennial pink.
The color represents peace, serenity, and the importance of human connection.
Pantone, the global authority on color, has announced 'Peach Fuzz' as the Color of the Year for 2024. This light, fruity tone is said to represent peace, serenity, and the importance of human connection. The color was chosen based on research that considered high-fashion runways, interior design trends, pop culture moments, and human psychology. Peach tones have been prominent in recent fashion shows and red carpet events, signaling a trend in the fashion industry.
Pantone is best known for its Pantone Matching System, which provides consistent and accurate colors worldwide. The Pantone Color Institute, responsible for selecting the color of the year, forecasts global color trends and advises companies on color for brand identity and product development. The color of the year for 2023 was Viva Magenta, described as an unconventional shade for an unconventional time.
Peach Fuzz is described as a warm and cozy hue that represents togetherness and community. It is said to resonate with compassion and bridge the youthful with the timeless. The choice of Peach Fuzz aligns with the slow living movement and the trend of creating peaceful and calming environments. The color is predicted to replace the popular millennial pink.
The color is also seen as a nostalgic color that has been adapted for both men and women. It embodies our desire to nurture ourselves and others, reflecting our yearning for closeness and connection. The color is meant to bring a feeling of tenderness and communicate a message of caring and sharing. Pantone's color of the year is decided annually by a group of members from various industries who predict color trends.
Pantone is best known for its Pantone Matching System, which provides consistent and accurate colors worldwide.
The Pantone Color Institute selects the color of the year, forecasts global color trends, and advises companies on color for brand identity and product development.
The color of the year for 2023 was Viva Magenta, described as an unconventional shade for an unconventional time.