Prime Video's New UI: Navigating Personalized Recommendations and Add-On Subscriptions

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Navigation bar includes tabs for Home, Movies, TV Shows, Sports, Live TV, and active add-ons like Max or Paramount+.
New design includes personalized recommendations powered by generative AI.
Prime Video is updating its UI to improve navigation and discoverability of content and add-on subscriptions.
Prime Video's New UI: Navigating Personalized Recommendations and Add-On Subscriptions

Prime Video, Amazon's streaming service, is updating its user interface to improve the process of finding series and movie titles and subscription services. The new look aims to help customers seamlessly navigate the platform and quickly find something to watch. With a growing roster of originals like The Lord of the Rings: Rings of Power, as well as marquee programming via third-party subscription services, Prime Video offers a wealth of content but can be challenging to discover. Kam Keshmiri, VP of Design at Prime Video, stated that the improvements will present customers with an easy-to-navigate entertainment destination where they can discover new titles and enjoy favorites. The updates include more personalized recommendations powered by generative AI and a newly designed navigation bar with tabs for Home, Movies, TV Shows, Sports, Live TV, and active add-on subscriptions.

The goal of the update is to balance offerings available at no charge with a Prime subscription as well as subscription offerings of interest to subscribers. With more personalized recommendations powered by generative AI, customers will be shown content more tailored to their individual preferences. The navigation bar includes tabs for Home, Movies, TV Shows, Sports, and Live TV as well as for active add-on subscriptions like Max or Paramount+.

Prime Video houses more than 650 FAST channels and promises more clarity around what requires a separate purchase and is not included as part of a Prime subscription. Viewers can browse content by taste and other categories like Top 10 in the US or Trending Shows. Prime and add-on subscription logos for third-party outlets like Starz or Crunchyroll will appear on the hero and title cards of a movie or TV show, with the goal of informing customers about where the programming is originating.

Amazon is also updating its interface with AI recommendations and a new design that debuted in June. Within Prime Video, users can see content they've bought on Amazon digitally or their other subscriptions to services like Paramount+, Showtime, or Starz. The tech giant is promising more clarity around what requires a separate purchase and is not included as part of a Prime subscription.


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Confidence

85%

Doubts
  • Are all add-on subscriptions accurately represented in the navigation bar?
  • Is the new UI truly improving discoverability of content?

Sources

98%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Prime Video rolls out updated streaming look

Amazon Corporation Amazon Staff Tuesday, 23 July 2024 15:58
  • Unique Points
    • Prime Video has rolled out an improved streaming experience with updates that will help customers navigate and find content easily.
    • The updated user experience includes personalized recommendations powered by generative AI.
    • Customers can now quickly identify movies and series available at no additional cost, find new blockbusters to rent or buy, and manage add-on subscriptions with just a few clicks.
    • A new navigation bar features purpose-built destinations for Home, Movies, TV Shows, Sports, Live TV, and active add-on subscriptions.
    • Improvements to personalization features simplify finding relevant content, grouping titles by interests, and clearly indicating which subscription the content is coming from.
  • Accuracy
    • ]Prime Video has rolled out an improved streaming experience[
    • New tab will exclusively contain programs and films that are included in the subscription
    • Amazon is fixing the confusing interface of its Prime Video streaming service
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (95%)
    The article contains a few minor examples of inflammatory rhetoric and appeals to authority, but overall the content is informative and provides clear information about updates to the Prime Video streaming service. No egregious logical fallacies are present.
    • ] Updates will help customers seamlessly navigate across Prime Video and quickly find something to watch.
    • With the improvements we have made to the user experience, customers will be presented with an easy-to-navigate entertainment destination where they can discover new titles and enjoy favorites, as well as sign-up or switch add-on subscriptions. Best of all, they can do this while using a single login.
    • New animations, smooth page transitions and zoom effects are a few of the enhancements for a frictionless and enjoyable streaming experience you can look forward to.
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

99%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Amazon Prime Video Is Fixing Its Absolute Worst Feature

Kotaku John Walker Tuesday, 23 July 2024 13:25
  • Unique Points
    • Amazon is fixing the confusing interface of its Prime Video streaming service
    • New tab will exclusively contain programs and films that are included in the subscription
    • Prime Video previously muddled free content with content that required purchase or rental
    • Users will now be able to manage subscriptions within the app
  • Accuracy
    • ] Amazon is fixing the confusing interface of its Prime Video streaming service[
    • Amazon boasts new feature as ‘bringing clarity and simplicity back to streaming’
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

99%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Prime Video Redesign Sees Upgrades for Sports, AI, Navigation and More

CNET Tuesday, 23 July 2024 16:00
  • Unique Points
    • Prime Video is redesigning its interface with a focus on clarity and simplicity.
    • One of the biggest highlights is Prime Video’s single login access for add-on subscriptions like Max and Starz.
    • Enhanced organization helps viewers distinguish between Prime content and subscription content from other platforms.
    • Personalized viewing recommendations are now upgraded with generative AI, tailoring collections like ‘Made for You’ to individual interests.
  • Accuracy
    • ]Prime Video is redesigning its interface with a focus on clarity and simplicity.[
    • The update includes improvements to navigation and search functionality, new AI-powered viewing recommendations, and the ability to use a single set of login credentials for all content included with a Prime membership.
    • Sports gets its own button next to active add-on subscription channels in the navigation bar, providing streamlined access to live sports and on-demand content.
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (0%)
    None Found At Time Of Publication

100%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Prime Video Updates User Experience, Saying Its New Look Will Help Customers “Quickly Find Something To Watch”

Deadline Hollywood Dade Hayes Tuesday, 23 July 2024 12:02
  • Unique Points
    • Prime Video is updating its user interface to improve the process of finding series and movie titles and subscription services.
    • New look will help customers ‘seamlessly navigate’ the platform and ‘quickly find something to watch’.
    • Navigation bar includes tabs for ‘Home’, ‘Movies’, ‘TV Shows’, ‘Sports’, and ‘Live TV’ as well as for active add-on subscriptions.
    • Prime Video houses more than 650 FAST channels.
    • New design promises more ‘clarity’ around what requires a separate purchase and is not included as part of a Prime subscription.
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication

100%

The overall score is a weighted number that takes into account conflict of interest, bias, deception and other practices that undermine the credibility of the source. It is calculated as:
(Site Conflicts Of Interest + Author Conflicts Of Interest) / 2.0 * 0.2 + ArticleBiasScore * 0.20 + UniquePointsScore * 0.05 + DeceptionScore * 0.20 + ReadabilityScore * 0.05 + FallacyScore * 0.20

A score that takes into consideration the content for flow, interruptions with ads, and overt search engine optimization techniques that makes the content hard to understand

Amazon is giving Prime Video subscribers a great free update that uses AI to recommend movies and shows

TechRadar Jacob Krol Tuesday, 23 July 2024 13:31
  • Unique Points
    • Amazon is updating Prime Video with AI recommendations and a new interface
    • Within the Prime tab, users will find Amazon’s latest and greatest content and recommendations based on past viewing history
    • New categories help users find content based on taste and what is popular in different regions
  • Accuracy
    No Contradictions at Time Of Publication
  • Deception (100%)
    None Found At Time Of Publication
  • Fallacies (100%)
    None Found At Time Of Publication
  • Bias (100%)
    None Found At Time Of Publication
  • Site Conflicts Of Interest (100%)
    None Found At Time Of Publication
  • Author Conflicts Of Interest (100%)
    None Found At Time Of Publication