Redbox, the DVD and Blu-ray rental service known for its bright red kiosks, has faced financial difficulties leading to its parent company Chicken Soup for the Soul Entertainment filing for Chapter 11 bankruptcy protection on June 23, 2024. The filing comes after employees went without payroll for over a week and medical benefits were suspended.
Chicken Soup for the Soul Entertainment, which acquired Redbox in 2022, has reportedly struggled with debt accumulated from the acquisition and the Hollywood writers' and actors' strike that year. The company missed payments owed to vendors and filmmakers, prompting some lawsuits.
Redbox was founded in 2002 and has grown to around 34,000 kiosks across the US. It rents DVDs, Blu-rays, and video games at lower prices than competitors. The company's parent company also publishes inspirational books under the Chicken Soup for the Soul brand.
The bankruptcy filing could help Chicken Soup for the Soul Entertainment address its financial issues and potentially reinstate employee payroll and medical benefits. However, it is unclear how this will impact Redbox's operations or its customers.
Chicken Soup for the Soul was founded in 1993 by Jack Canfield and Mark Victor Hansen. The company has published over 300 titles and sold over 500 million copies worldwide. It is separate from the entertainment division, which includes Redbox, that filed for bankruptcy protection.
The financial struggles of Chicken Soup for the Soul Entertainment come as movie releases have started to bounce back from pandemic-era lows and new content distribution deals are being made. However, insufficient cash flows and working capital have hindered the company's ability to operate efficiently.
Redbox's kiosks offer DVD rentals, Blu-ray rentals, and video game rentals at lower prices than competitors. The company also operates a no-cost streaming service called Crackle. Redbox has about 27,000 kiosks across the United States.
The bankruptcy filing is expected to allow Chicken Soup for the Soul Entertainment to sell off some business units and restructure others while it works on a plan to repay creditors. The company has lined up $20 million of new debt to fund the Chapter 11 process.