High-profile actors have criticized the unauthorized use of their likeness in AI-generated advertisements.
The AMPTP proposal would allow studios to reuse scans of deceased actors without the permission of their estate.
The ongoing strike, along with the now-resolved writers strike, has reportedly cost the California economy around $6.5 billion since May.
The SAG-AFTRA strike has been ongoing for 117 days, primarily over the issue of AI usage in the entertainment industry.
The ongoing strike by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) against the Alliance of Motion Picture and Television Producers (AMPTP) appears to be nearing a resolution. The strike, which has been in effect for 117 days, has been primarily centered around the contentious issue of artificial intelligence (AI) usage in the entertainment industry.
The disagreement has revolved around the use of AI scans of higher paid performers and the reuse of these scans without permission or compensation. High-profile actors have criticized the unauthorized use of their likeness in AI-generated advertisements. The current AMPTP proposal would allow studios to reuse scans of deceased actors without the permission of their estate.
AI usage was also a significant issue in the Writers Guild of America (WGA) strike negotiations, with the final deal stipulating that AI cannot be used to rewrite scripts or be required for writers' work. The ongoing strike, along with the now-resolved writers strike, has reportedly cost the California economy around $6.5 billion since May.
In addition to the AI issue, other key points in the negotiations include AMPTP offering higher minimum rates to around 8%, less than the 11% initially demanded by SAG-AFTRA but higher than the 7% previously offered by Hollywood companies. As the strike seems to be nearing its end, both parties are refining language on AI protections.
AI usage was also a significant issue in the WGA strike negotiations, with the final deal stipulating that AI cannot be used to rewrite scripts or be required for writers' work.
Other key points include AMPTP offering higher minimum rates to around 8%, less than the 11% initially demanded by SAG-AFTRA but higher than the 7% previously offered by Hollywood companies.
The ongoing strike, along with the now-resolved writers strike, has reportedly cost the California economy around $6.5bn since May.