Roku is launching its first high-end TVs in search of revenue growth.
The company is debuting 55-, 65-, and 75-inch Pro Series TVs that will cost consumers as much as $1,500.
Roku is launching its first high-end TVs in search of revenue growth. The company is debuting 55-, 65-, and 75-inch Pro Series TVs that will cost consumers as much as $1,500. Roku's new televisions put the company in competition with Samsung Electronics Co. and LG Electronics Inc., which offer several models in that price range.
Roku announced its first self-branded TVs at CES last year
The Roku Pro lineup of TVs will come in 55-inch, 65-inch, and 75-inch sizes for retail prices under $1,500
They'll feature Mini LED local dimming for improved contrast and deeper blacks
Roku also says it'll offer a unique mount for these models that marries both design and functionality
The Roku Pro sets will include Mini LED backlighting for much better contrast
Image: Roku
These TVs will also leverage AI to automatically adjust picture and audio settings based on the specific content you're viewing
Over 90 percent of customers never change their picture modes at all, so now the company is going to handle that duty itself with a new Smart Picture feature
Roku's research shows that over billions of hours worth of content has been streamed on the platform and this has given it expertise in video processing, bit rate optimization, etc.
Motion smoothing is on by default but will turn off automatically when cinematic content is detected with Roku Smart Picture
The OLED Roku TV made by Sharp was announced in November and starts at $1,500
Once you're spending more than that, are you still shopping Roku TVs in the first place?
Accuracy
The first-party Roku TVs fell a bit flat in terms of picture quality compared to sets from TCL, Hisense, and other TV makers that play in the same pricing territory
Roku is offering 55-inch, 65-inch and 75-inch models in the price range of $1299 to $1499.
The new televisions are a step up from Roku's current TVs which top out at $999.
Deception
(100%)
None Found At Time Of
Publication
Fallacies
(75%)
The article contains several fallacies. The author uses an appeal to authority when they mention Roku's research showing that over 90% of customers never change their picture modes at all. This is not a reliable source and the author should have provided more evidence or cited their sources. Additionally, the use of inflammatory rhetoric in phrases such as
The first-party Roku TVs fell a bit flat in terms of picture quality compared to sets from TCL, Hisense, and other TV makers that play in the same pricing territory.
Bias
(10%)
The author is clearly biased in favor of Roku and its products. He uses positive adjectives such as 'solid', 'dependable', and 'unique' to describe the new Pro TVs, while implying that other brands are inferior or unexceptional with phrases like 'fell a bit flat' and 'play in the same pricing territory'. He also exaggerates Roku's expertise and data-driven advantages over its competitors, such as when he says they have streamed billions of hours worth of content on the platform, which gives them a wealth of data and expertise. He does not mention any drawbacks or limitations of the new TVs, nor does he acknowledge any potential criticism from other sources. He also seems to be unaware or dismissive of OLED technology and its benefits over Mini LED, as he questions why anyone would spend more on an OLED Roku TV when they can get a Pro model at a similar price point.
For 2024, Roku hopes to step up its video chops with a new Pro lineup of TVs due to ship later this year.
Roku announced its first self-branded TVs at CES last year
Roku Smart Picture will also be coming to third-party Roku TVs this year; it's not just limited to Roku's own hardware.
The company is going to handle that duty itself
The main emphasis was on budget pricing and providing a solid, dependable product
They were fine but unexceptional
Site
Conflicts
Of
Interest (50%)
Chris Welch has a financial stake in Roku as he is an employee of The Verge which is owned by Vox Media. He also has personal relationships with the company and its executives as they are his colleagues.
Author
Conflicts
Of
Interest (50%)
The author has a conflict of interest on the topic of Roku TVs as they are owned by Hisense. The article mentions that Hisense is one of the companies working with Roku to develop Mini LED technology for their televisions.
Roku is debuting its first high-end televisions in a bid to continue sales momentum for the company's devices.
The new Pro Series TVs will cost consumers as much as $1,500 and put Roku in competition with Samsung Electronics Co. and LG Electronics Inc.
Roku is offering 55-inch, 65-inch and 75-inch models in the price range of $1,299 to $1,499.
The new televisions are a step up from Roku's current TVs which top out at $999.
Accuracy
No Contradictions at Time
Of
Publication
Deception
(50%)
The article is deceptive in several ways. Firstly, the title implies that Roku's high-end TVs are a new venture for the company when in fact they have been offering televisions before this launch. Secondly, the author states that these new TVs put Roku in competition with Samsung and LG but fails to mention other competitors such as Sony or Panasonic who also offer similar priced televisions. Lastly, the article mentions that Roku's current TVs top out at $999 which is not accurate as they have models available for less than this price point.
The title implies that Roku's high-end TVs are a new venture for the company when in fact they have been offering televisions before this launch.
Fallacies
(85%)
The article contains an appeal to authority fallacy by stating that Roku is in competition with Samsung Electronics Co. and LG Electronics Inc., without providing any evidence or context for this claim.
’It’s a step up from the company’s current TVs — the Select and Plus — which top out at $999.
Roku is in competition with Samsung Electronics Co. and LG Electronics Inc.
The new televisions put Roku in competition with Samsung Electronics Co. and LG Electronics Inc., which offer several models in that price range.
Bias
(75%)
The author of the article is Mark Gurman and he has a history of being biased towards Samsung Electronics Co. This bias can be seen in his previous reporting on Samsung's products which often portrays them as superior to other brands.
Roku will roll out 55-inch, 65-inch and 75-inch Pro Series TVs that will cost consumers as much as $1,500. The new televisions put Roku in competition with Samsung Electronics Co.
Roku TV turns 10, celebrates with new Pro Series mini-LED sets
The Roku Pro Series features a trio of models in sizes 55-, 65-, and 75-inch.
All three models have a resolution of 4K and use a mini-LED system to control the local dimming zones.
Roku claims that its new TVs will offer better picture quality than OLED, but at a lower price point
The Roku Pro Series is expected to be available in the U.S. sometime this spring for under $1,500
The new line of Roku TVs coincides with the 10th anniversary of the Roku TV program.
Roku also announced a new feature called Smart Picture that will automatically adjust the picture mode based on the content being watched.
Accuracy
The new Roku TV Pro Series features a trio of models in sizes 55-, 65-, and 75-inch.
They'll feature Mini LED backlighting for much better contrast
Image: Roku
These TVs will also leverage AI to automatically adjust picture and audio settings based on the specific content you're viewing
Deception
(50%)
The article is deceptive in several ways. Firstly, the author claims that Roku TVs have been featuring mini-LED tech for years when this is not entirely true. The first time Roku TVs featured mini-LED was with the TCL 8 Series sets from 2019 which were part of a partnership between Roku and TCL. Secondly, the author claims that the inclusion of mini-LED means that each local dimming zone will be smaller, giving more control over what parts of the screen are bright or dark. However, this is not entirely true as it depends on how many zones are included in total and their size. Thirdly, Roku TVs have been known to experience issues with streaming apps after updates which has caused complaints from users but the author does not mention this.
The article claims that Roku TVs have been featuring mini-LED tech for years when this is not entirely true.
Fallacies
(85%)
The article contains an appeal to authority by stating that Roku TVs have been in the market for a decade and are known for their innovation. The author also uses inflammatory rhetoric when he states that the new line of TVs will set a new standard for an elevated streaming experience, implying that previous models were not up to par. Additionally, there is no evidence presented to support these claims.
Roku TVs have been in the market for a decade and are known for their innovation.
Bias
(85%)
The article is promoting the new Roku TV Pro Series sets that feature mini-LED technology. The author mentions that this will give more control over which parts of the screen are bright and dark, but it's not as great as OLED. However, they also mention that it's not as expensive either.
Each of those zones is smaller, which gives the entire package more control over which parts of the screen (and thus what you’re watching) are bright, and which parts are dark.
The inclusion of mini-LED means that the TV will have more local dimming zones
Site
Conflicts
Of
Interest (50%)
Phil Nickinson has financial ties to Roku as he is an employee of Digital Trends which is owned by the company.
Author
Conflicts
Of
Interest (50%)
Phil Nickinson has conflicts of interest on the topics of Roku Smart Picture feature and data from content partners. He also mentions Google TV vs. Roku TV which could be a potential conflict.
Roku is introducing its new Pro Series TVs at CES 2024
The Roku Pro TVs will come in 55-inch, 65-inch and 75-inch sizes for retail prices under $1,500
They'll feature Mini LED backlighting for much better contrast
Roku also says it'll offer a unique mount for these models that marries both design and functionality
The Roku Pro sets will include Mini LED backlighting for much better contrast
Image: Roku
These TVs will also leverage AI to automatically adjust picture and audio settings based on the specific content you're viewing
Over 90 percent of customers never change their picture modes at all, so now the company is going to handle that duty itself with a new Smart Picture feature
Roku has yet to announce pricing for the Pro Series TVs.
Accuracy
The Roku Select and Plus Series TVs were a vehicle for getting Roku's software into even more homes
Deception
(30%)
The article is deceptive in several ways. Firstly, the author uses the phrase 'high-end' to describe Roku's new Pro Series TVs which is relative and misleading as there are much more expensive options available on the market such as QLED sets from Samsung, Sony and LG. Secondly, while Mini LED backlighting offers higher brightness than mid-range TVs with local dimming zones it does not offer perfect blacks or extreme levels of contrast like OLED screens which is a key feature that consumers may be looking for in high-end TVs. Lastly, the article mentions Roku's new Smart Picture features but fails to disclose any specific details about how they work and what kind of content it can adjust. This lack of transparency makes it difficult for readers to understand the full capabilities of this feature.
The author uses 'high-end' to describe Roku's new Pro Series TVs which is relative and misleading as there are much more expensive options available on the market such as QLED sets from Samsung, Sony and LG.
Fallacies
(70%)
The article contains several fallacies. The author uses an appeal to authority by stating that Roku is stepping into premium TV territory at CES 2024 without providing any evidence or context for this claim. Additionally, the author makes a false dichotomy by comparing the prices of Roku's Pro Series TVs to those of QLED and OLED sets from Samsung, Sony, and LG without considering other factors such as features and performance. The article also contains inflammatory rhetoric when it states that
Roku told us last year it wasn’t planning to compete with partners like TCL, but that seems harder to believe now.
Bias
(100%)
None Found At Time Of
Publication
Site
Conflicts
Of
Interest (50%)
Devindra Hardawar has a financial tie to TCL as they are partners with Roku. He also mentions QLED sets from Samsung, Sony and LG which could be seen as promoting their products.
Author
Conflicts
Of
Interest (50%)
Devindra Hardawar has conflicts of interest on the topics of Roku Pro Series TVs and Mini LED screens. He is an employee at The Verge, which is owned by Vox Media. Vox Media owns a stake in Roku.
Roku announced its own branded televisions a year ago.
The Pro Series TVs will be available in three sizes: 55-, 65- and 75-inch.
They will feature Mini LED local dimming and enhanced audio.
New standalone televisions are expected from TCL and Hisense in 2024, which may be competition for the Pro Series.
Accuracy
The Roku Pro Series TVs will be available in three sizes: 55-, 65- and 75-inch.
They'll feature Mini LED backlighting for much better contrast
Roku is tapping into AI and machine learning for its new Roku Smart Picture features that can automatically adjust Roku TVs for specific types of content
Deception
(50%)
The article is deceptive in several ways. Firstly, the author claims that Roku's Pro Series TV will be available in three sizes - 55-, 65- and 75-inch. However, this information is not supported by any evidence provided in the article. Secondly, while it mentions that these televisions feature enhanced audio and mini LED local dimming, there are no specifications given for what makes them better than previous models or other brands on the market.
The author claims that Roku's Pro Series TV will be available in three sizes - 55-, 65- and 75-inch. However, this information is not supported by any evidence provided in the article.
Fallacies
(85%)
The article contains an appeal to authority fallacy by stating that the Roku Pro Series TVs will be up against serious competition from TCL and Hisense without providing any evidence or context for this claim. Additionally, there is a dichotomous depiction of the new stand-alone televisions as being better than previous models without providing any specific information on how they are different.
The Pro Series will be up against some serious competition in 2024.
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